×

Magic Leap Will Demo in Select AT&T Stores, Ships This Year

The Magic Leap mixed reality headset will get demo stations at AT&T stores in Atlanta, Boston, Chicago, Los Angeles, and San Francisco, once the system is available for consumers, AT&T and Magic Leap announced this morning.

AT&T has also signed on to be the exclusive wireless distributor of Magic Leap, which is designed to use either WiFi or wireless data to connect to the internet. Wednesday’s announcement, which the two companies refer to as an “investment in Magic Leap focused on distribution, content, network and technology,” doesn’t shed much light on when the device will be made available to the public.

The Magic Leap One, Creator Edition, a lightweight wearable computer that fits in a pocket and headset goggles that delivers mixed reality experiences to the user, is scheduled to ship later this year to “qualified designers and developers,” according to the companies.

The deal will combine Magic Leap’s headset with AT&T’s network and distribution, likely relying on the AT&T’s expanding 5G network.

“We’ve joined with AT&T because we believe in a combined vision of expanding high-speed networks, edge computing, and deep integration with creative content,” said Rony Abovitz, founder, president and CEO of Magic Leap. “Coupling the strength of the evolving AT&T network with Magic Leap’s spatial computing platform can transform computing experiences for people.”

“AT&T is excited to pair our pioneering technologies, unmatched network, content platform, and vast customer ecosystem with Magic Leap’s efforts to build the next generation of computing,” said AT&T Communications CEO John Donovan, who has observer rights with Magic Leap’s board. “We’re designing and offering the future of entertainment and connectivity, and this exclusive arrangement – in combination with our 5G leadership position – will open up new opportunities and experiences.”

The Magic Leap demos will expand to more markets through AT&T once the unit ships.

More Gaming

  • Nintendo Switch

    Nintendo Releases Updated Switch With Better Battery

    Nintendo just refreshed its wildly successful Switch game console, but the company isn’t giving existing Switch owners many reasons to upgrade: The renewed game console comes with a better battery that guarantees up to 9 hours of game play, while otherwise sticking with the same design and features of the original Switch. The new model [...]

  • Spotify logo is presented on a

    U.S. Consumers to Spend $26 Billion on Music, Video Subscriptions This Year

    U.S. consumers are expected to spend a combined $26 billion on music and video subscription services this year, according to new estimates from the Consumer Technology Association. That’s up from $20.4 billion in 2018, and nearly twice the amount spent on such services in 2017. Propelled by the continued success of Apple Music and Spotify, [...]

  • Gears 5 - Xbox Game Studios

    'Gears 5' Will Exclude Smoking Depictions After Concerns Raised by Youth Anti-Tobacco Org (EXCLUSIVE)

    “Gears 5,” the forthcoming installment in the “Gears of Wars” third-person shooter game franchise, will be a smoke-free establishment. The game, set for Sept. 10 release, comes from Xbox Game Studios and game developer The Coalition. The decision to remove all smoking references from “Gears 5” came after not-for-profit anti-smoking organization Truth Initiative approached Turner, [...]

  • Amazon Game Studios - Lord of

    Amazon Teams on 'Lord of the Rings'-Prequel Massively Multiplayer Game

    Amazon announced plans for a massively multiplayer online game set in J.R.R. Tokien’s Middle-earth — but in an era well before the events in “The Lord of the Rings.” Amazon Game Studios has teamed with Leyou Technologies, a Hong Kong-based games company. The companies will jointly develop the free-to-play game for PC and console platforms, [...]

  • Nintendo Switch Lite

    Nintendo Launches Switch Lite Handheld-Only Game System for $200

    Nintendo Switch is getting a cheaper, more colorful little sibling: Switch Lite, a device designed specifically to play Nintendo Switch games in handheld mode. The Switch Lite system is set to ship Sept. 20 at a suggested retail price of $199.99 — $100 less than the flagship Switch, which works in both handheld and TV-connected [...]

  • Walter Scopely Strictly Business Podcast

    Listen: How Scopely Turns TV Hits Into Video Game Gold

    “Star Trek,” “The Walking Dead” and “Wheel of Fortune” are more than just iconic TV brands; they’re the intellectual property powering mobile games on course to reach $100 million each. And they’re all produced by Scopely, a Los Angeles-based video game business led by co-CEO Walter Driver, who has made a specialty of adapting from [...]

More From Our Brands

Access exclusive content