×
You will be redirected back to your article in seconds

Ladima Foundation Connects African Women With Jobs in Film

As the #MeToo and Time’s Up movements move the needle on conversations about gender parity in Hollywood and beyond, African women are determined not to be left behind.

Enter The A-List — a homegrown effort to address the systemic imbalances facing African women working in film and TV — which will have its official launch at the Cape Town Intl. Film Market and Festival, which runs Oct. 9-19. The list will provide a comprehensive, searchable database of female professionals working below the line in production across the continent.

“I think most women in the industry will agree that the technical space is where women are most underrepresented,” says Lara Preston of the Ladima Foundation, the Cape Town-based nonprofit that is launching The A-List. “With this list we can show that there is always the right woman for the job.”

During the planning stages, adds Preston, organizers were looking for tangible, doable things — small and simple ideas to assist women to actually get work in the industry. “Often the argument used [by producers] is that they couldn’t find a woman for the job,” she says, noting that The A-List was inspired by the Women in Media’s Crew List, which was launched in Los Angeles in 2017. “As the list grows, it will enable anyone to search for a specific skill in a specific location, and ideally lead to more work for women.”

The A-List has already gathered nearly 800 names representing 29 African nations, from industry powerhouses like South Africa and Nigeria to countries as far-flung as Togo, The Gambia and South Sudan. “We were overwhelmed by the positive response from both individuals and film organizations toward the project,” Preston says. Organizers are busy signing up more women and developing the back end of the searchable database. In the coming weeks, The A-List will be promoted to production houses and companies around the world looking to shoot in Africa.

It’s the latest step forward for the Ladima Foundation, which is involved in a number of partnerships across the continent, including a training program for southern African women working in film and TV, organized with the South African nonprofit Steps. Among the projects currently in the late planning stages is an initiative to provide long-term training in animation for young women in conflict areas.

As The A-List prepares to go live this month, Preston says Ladima will continue to work with its partners — film boards, festivals and similarly focused nonprofits — to “develop communities … where women in the industry can find support, mentorship and opportunities but also work toward systematic changes wherever possible.

“I think the most exciting thing is to see a pan-African network of women in the industry forming in front of our eyes,” Preston adds. “We believe that partnerships and collaborations are the only way forward, not just for women but for the industry as a whole.”

More Film

  • BRAZILIAN FLAGFRENCH OPEN TENNIS, PARIS, FRANCE

    Brazil’s Ancine Freezes Incentives, Threatening Film-TV Industry Paralysis

    Brazil’s Ancine agency, its foremost public-sector source of film funding, has frozen all of its incentive programs, potentially near paralyzing new production in Latin America’s biggest film-TV industry. The dramatic decision, which has left Brazil’s industry is a state of shock and intense fear for its future, comes as it has taken further hits. In [...]

  • Jennifer Lopez

    Jennifer Lopez Reteams With STXfilms on Romantic-Comedy Co-Starring Owen Wilson

    Jennifer Lopez is reteaming with STXfilms on the upcoming romantic-comedy “Marry Me.” Kat Coiro is directing the film and Owen Wilson is in final negotiations to join the pic, which will likely shoot this fall. The script was written by John Rogers and Tami Sagher, with a rewrite by Harper Dill. Lopez and Wilson both [...]

  • Steve Golin The Revenant Spotlight Producer

    Steve Golin, Prolific Producer and Founder of Anonymous Content, Dies at 64

    Steve Golin, an Oscar-winning producer who was founder and CEO of Anonymous Content, has died of cancer. He was 64. Golin was a pioneer in blending the business of talent management with production. Anonymous Content, which Golin founded in 1999, worked with a stable of big name artists such as Steven Soderbergh, Emma Stone, Edgar [...]

  • Kelly McCormick David Leitch

    'Hobbs & Shaw' Director David Leitch, Kelly McCormick Sign First-Look Deal With Universal (EXCLUSIVE)

    Universal Pictures is signing David Leitch, his longtime producing partner, Kelly McCormick and their recently founded 87North Production banner to a first-look production deal. “David and Kelly have established themselves as a distinctive, stylish filmmaking team who can do it all, from contained thrillers to franchise tentpoles,” said Universal’s president Peter Cramer. “We are confident [...]

  • Still from cannes competition film "Parasite"

    Cannes: Bong Joon-ho Says ‘Parasite’ Is too Local to Win Competition

    Having been partially responsible for the Netflix fall out with the Cannes Film Festival, “Okja” and “Snowpiercer” director Bong Joon-ho returns to Cannes competition this year with conventionally- financed “Parasite.” But the Korean-language film is a tragicomedy that Bong says may be too nuanced for the festival. “Cannes always makes me feel excited, fresh, and [...]

  • Summer Box Office: 'Avengers: Endgame,' 'Lion

    Summer Box Office: Five Weekends to Watch

    Popcorn season is upon us, and it’ll be up to comic-book heroes, a wise-cracking genie, and a lion who would be king to ensure movie theaters are still the hottest place to spend the summer. Last summer, blockbusters like “Avengers: Infinity War,” “Jurassic World: Fallen Kingdom,” Ocean’s 8,” and “The Meg” drove moviegoers to their [...]

  • Critics Week

    Cannes Critics’ Week Unveils Its Lineup

    Lorcan Finnegan’s science-fiction thriller “Vivarium” with Jesse Eisenberg and Imogen Poots, Jérémy Clapin’s fantasy-filled animated feature “I Lost My Body,” and Hlynur Pálmason’s Icelandic drama “A White, White Day” are among the 11 films set to compete at Critics’ Week, the section dedicated to first and second films that runs parallel with the Cannes Film [...]

More From Our Brands

Access exclusive content