×

Trafalgar Releasing Beefs Up U.S. Presence with Kymberli Frueh Hire (EXCLUSIVE)

Event cinema specialist Trafalgar Releasing has recruited Kymberli Frueh who will join its North American operation as senior VP, programming and acquisitions.

Frueh is well-versed in event cinema having overseen acquisitions at Fathom Events. In that role she negotiated deals for Floyd Mayweather title fights, Andrew Lloyd Webber and Cameron Macintosh Broadway anniversary shows, and music events including The Annual Grateful Dead Meet Up.

She also worked with AMC Networks on its “Survival Sunday,” a “Walking Dead” fan meet-up that took place in 750 cinemas in the U.S. in April.

“The entrepreneurial spirit of this organization and its expertise in the global arena will benefit content partners greatly as we look to the future of event cinema and how we can support all relationships from circuit owners to content partners to the end consumer,” Frueh said.

Trafalgar was Picture House Entertainment before a management buyout and rebrand. At the company Frueh will join the senior team alongside CEO Marc Allenby, distribution boss Alice de Rosa, sales chief Mike Matthews, and Picturehouse Cinemas founder, and executive chairman, Lyn Goleby.

“We’re delighted to add Kymberli to the team and believe there is a great opportunity to make a significant impact on the U.S. event cinema space and see Kymberli as a key part of achieving this,” Allenby said.

Popular on Variety

Trafalgar has New York and L.A. offices and Frueh joins Kyle Villella and Paul Marchant who lead domestic distribution. Howard Panter, director of Trafalgar Releasing said: “Kymberli’s track record and expertise speaks for itself, and we are thrilled to add her talents to our team as we continue to grow within the U.S.”

More Film

  • Time to Hunt

    'Time to Hunt': Film Review

    As context for those unaware, South Korea does not have the equivalent of the United States’ Second Amendment. Instead, the country enforces strict gun control — privately owned weapons must be stored at the police station — and fatal shootings hardly ever happen there. That’s important to know when watching Korean movies: It explains why [...]

  • SF Studios, Cinematic Inc. Join Forces

    SF Studios, Cinematic Inc. Join Forces on 'Comet in Moominland,' 'When the Doves Disappeared,' 'Omerta'

    SF Studios is joining forces with Antti J. Jokinen’s leading Finnish production banner Cinematic Inc. to develop and produce the animated feature “Comet in Moominland” and “When the Doves Disappeared,” adapted from Sofi Oksanen’s bestseller. “Comet in Moominland” and “When the Doves Disappeared” are being made by both companies as part of a five-picture deal. [...]

  • Tiger Rising

    Exclusive First Look: 'The Tiger Rising' Starring Queen Latifah

    Queen Latifah and Madalen Mills star in Ray Giarratana’s “The Tiger Rising.” The drama is based on Kate DiCamillo’s New York Times Bestselling children’s book and produced by Deborah Giarratana and Ryan Donnell Smith.  Highland Film Group is handling worldwide sales, which are under at the European Film Market in Berlin. The Tiger Rising” is [...]

  • The Berlinale Bear is Seen in

    Berlinale Enlivened by Anti Chile State Violence Protests

    On Saturday afternoon the Martin Gropius Bau, the site of the Berlin Festival’s European Film Market, saw a group of anonymous protestors unfurl a big banner from one of the markets upper floors, with activists shouting out “How can you celebrate Chile when Chile is killing its own people?” The protests came at the Berlinale’s [...]

  • Vadim Perelman, Ilja Zofin, Lars Eidinger

    'Persian Lessons' Eidinger, Perelman Say Film Offers Parallels for Today

    Director Vadim Perelman and frequent Berlinale film star Lars Eidinger on Saturday championed their new Holocaust-set “Persian Lessons” as a timely, very German tale of how that dark history is closer to us than it seems, made uniquely possible by the fact that most of the film’s production team is not German. The film’s world [...]

  • Uppercase Print

    'Uppercase Print': Film Review

    History is a fanged presence in Romanian director Radu Jude’s recent films. Since 2015’s “Aferim!,” in both fiction and nonfiction formats, culminating in the heady tangle of the two approaches that was 2018’s remarkable “I Do Not Care If We Go Down In History As Barbarians,” Jude has interrogated various incidents and epochs in his [...]

  • Clint Eastwood

    Clint Eastwood Ditches Donald Trump for Mike Bloomberg in 2020 Election

    Longtime Republican Clint Eastwood is pulling support from Donald Trump in the 2020 election. In an interview with the Wall Street Journal, the actor-director signaled that he thinks a different candidate would be the better choice. “The best thing we could do is just get Mike Bloomberg in there,” he said. After endorsing Mitt Romney [...]

More From Our Brands

Access exclusive content