×

‘The Predator’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Twentieth Century Fox claims the top spot in spending with “The Predator.”

Ads placed for the sci-fi thriller had an estimated media value of $6.55 million through Sunday for 1,523 national ad airings on 34 networks. (Spend figures are based on estimates generated from Sept. 3-9. Estimates may be updated after the chart is posted as new information becomes available.) Universal prioritized spend across networks including Fox, NBC and CBS Sports, and during programs such as NFL Football, College Football and Rel.

Just behind “The Predator” in second place: Columbia Pictures’ “White Boy Rick,” which saw 673 national ad airings across 35 networks, with an estimated media value of $5.38 million.

TV ad placements for Universal Pictures’ “Night School” (EMV: $4.93 million), Lionsgate’s “A Simple Favor” ($4.58 million) and Warner Bros. Animation’s “Smallfoot” ($4.43 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$6.55M – The Predator

Impressions: 386,566,153
Attention Score: 92.68
Attention Index: 101
National Airings: 1,523
Networks: 34
Most Spend On: FOX, NBC
Creative Versions: 20
Est. Lifetime TV Spend: $14.28M
Studio: Twentieth Century Fox
Started Airing: 06/08/18

$5.38M – White Boy Rick

Impressions: 384,549,227
Attention Score: 92.11
Attention Index: 94
National Airings: 673
Networks: 35
Most Spend On: NBC, FOX
Creative Versions: 17
Est. Lifetime TV Spend: $12.52M
Studio: Columbia Pictures
Started Airing: 06/06/18

$4.93M – Night School

Impressions: 228,651,141
Attention Score: 90.99
Attention Index: 82
National Airings: 483
Networks: 27
Most Spend On: NBC, CBS
Creative Versions: 10
Est. Lifetime TV Spend: $6.57M
Studio: Universal Pictures
Started Airing: 06/05/18

$4.58M – A Simple Favor

Impressions: 323,632,313
Attention Score: 91.36
Attention Index: 86
National Airings: 820
Networks: 22
Most Spend On: NBC, E!
Creative Versions: 20
Est. Lifetime TV Spend: $10.49M
Studio: Lionsgate
Started Airing: 08/06/18

$4.43M – Smallfoot

Impressions: 217,531,495
Attention Score: 92.65
Attention Index: 101
National Airings: 534
Networks: 44
Most Spend On: FOX, CBS
Creative Versions: 10
Est. Lifetime TV Spend: $8.58M
Studio: Warner Bros. Animation
Started Airing: 03/24/18

1 Movie titles with a minimum spend of $100,000 for airings detected between 09/03/2018 and 09/09/2018.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than eight million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

 

More Film

  • Whoopi Goldberg addresses the crowd while

    Inside World Pride's Opening Ceremony: An LGBTQ Celebration With a Tinge of Politics

    World Pride officially kicked off on Wednesday night at the Barclays Center in Brooklyn. About 8,000 people packed into the arena for a three-hour show that began with Cyndi Lauper singing her hit “True Colors.” The performance ended with a gaggle of dancing drag queens who pranced alongside Lauper as she turned the train of [...]

  • Amy Adams (left) as Lynne Cheney

    Film News Roundup: Makeup Artists and Hair Stylists Guild Sets Awards Show for Jan. 11

    In today’s film news roundup, the 2020 awards season schedule gets finalized; AFM will cover immersive content; “Murderous Trance” and “7 Days to Vegas” get acquired; and Kate Katzman has been added to “The Comeback Trail.” AWARDS DATE The Makeup Artists & Hair Stylists Guild has set Jan. 11 as the date for its seventh [...]

  • Disney Pandora World Of Avatar, Lake

    The Piano Guys Play 'Avatar' Theme in Disney World (Watch)

    The YouTube sensation The Piano Guys have taken a trip to the world of Pandora for a performance of the theme to “Avatar.” Shot in the bioluminescent floating forest in Disney World, cellist Steven Sharp Nelson and pianist Jon Schmidt put their spin on the score to James Cameron’s 2009 blockbuster. The video immerses the [...]

  • Editorial use only. No book cover

    Billy Drago, 'Untouchables' Star, Dies at 73

    Billy Drago, who often played harming but chilling gangster roles and appeared in Brian De Palma’s “The Untouchables” and Clint Eastwood’s “Pale Rider,” died Monday in Los Angeles of complications from a stroke. He was 73. The character actor played Al Capone’s henchman Frank Nitti in 1987’s “The Untouchables.” On TV series “Charmed,” he put [...]

  • Grant Sputore

    'I Am Mother' Director Tackles Margot Robbie-Produced Thriller 'Augmented'

    Warner Bros. has hired “I Am Mother” director Grant Sputore to helm the science-fiction thriller “Augmented” which Margot Robbie is producing, Variety has learned exclusively. Michael Lloyd Green is rewriting an original script by Mark Townend. Denise Di Novi and Tom Ackerley are also producing. Production companies are Robbie’s LuckyChap and Di Novi’s eponymous Di [...]

  • Miley Cyrus

    Miley Cyrus Teases 'Charlie's Angels' Collaboration with Ariana Grande and Lana Del Rey

    Three of the biggest female pop stars have joined forces in a new song for the Elizabeth Banks-directed reboot of “Charlie’s Angels.” In a tweet posted Wednesday, Miley Cyrus hinted at a collaboration between herself, Lana Del Rey, and Ariana Grande in the forthcoming film. Alongside a 14-second teaser, originally posted by Sony Pictures, the [...]

More From Our Brands

Access exclusive content