×
You will be redirected back to your article in seconds

Super Bowl Trailers: ‘Avengers’ Rules Social Media, ‘Solo’ Dominates on YouTube

Disney-Marvel’s “Avengers: Infinity War” trailer ruled social media buzz among movie ads shown during Sunday’s Super Bowl LII, according to comScore’s PreAct measuring service.

The trailer, which aired during the third quarter, showed Robert Downey Jr.’s Iron Man declaring, “So this is it, it’s all been leading to this,” alongside Chris Hemsworth’s Thor, Tom Holland’s Spider-Man, Chris Evans’ Captain America, Scarlett Johansson’s Black Widow, and Benedict Cumberbatch’s Doctor Strange.

The trailer generated 279,000 new conversations as of Monday at 10 a.m. PT, thanks to 5.9 million video views on YouTube and 11.7 million video views on Facebook. The film hits theaters on May 4.

Disney-Lucasfilm’s “Solo: A Star Wars Story” teaser, however, was the most popular Super Bowl trailer on YouTube, drawing 8 million views. It produced 109,000 new conversations ahead of the trailer launch Monday on “Good Morning America.” The teaser, which aired in the first quarter, drew 5.9 million views on Facebook.

Solo: A Star Wars Story,” is the second spinoff in the franchise following 2016’s “Rogue One: A Star Wars Story.” “Solo,” starring Alden Ehrenreich, opens on May 26.

Paramount’s first trailer for “Mission: Impossible — Fallout” produced 53,000 new conversations following its second-quarter debut with 6.4 million views on YouTube and 8.2 million on Facebook. Tom Cruise, Rebecca Ferguson, and Alec Baldwin will reprise their roles from previous films, and Henry Cavill, Angela Bassett, Vanessa Kirby, and Sian Brooke join the cast.

Universal’s new “Jurassic World: Fallen Kingdom” trailer produced nearly 45,000 new conversations following its first-quarter airing. Although it trailed other movie ads in terms of social conversations, the trailer drew the second-most Facebook views (11 million) from the crop.

The new clip shows massive destruction across the island as buildings explode and lava flows. “Jurassic World, the island — all of that is in the past,” a narrator says. “I want to show you the future.”

Jurassic World: Fallen Kingdom” is the sequel to Colin Trevorrow’s 2015 reboot of the “Jurassic Park” franchise. Chris Pratt, Bryce Dallas Howard, and Jeff Goldblum return to star, along with Justice Smith, James Cromwell, and Toby Jones.

Super Bowl trailers ComScore

More Film

  • David Picker dead

    David Picker, Studio Chief Who Acquired James Bond Novels for UA, Dies at 87

    David Picker, who headed United Artists, Paramount and Columbia’s motion picture divisions and was known for forging relationships with groundbreaking filmmakers and material, died Saturday in New York. He was 87 and had been suffering from colon cancer. MGM tweeted, “We are saddened to hear that a member of the United Artists family has passed [...]

  • Abigail Disney on Bob Iger

    Abigail Disney Calls Bob Iger's $65 Million Compensation 'Insane'

    Disney chairman-CEO Bob Iger’s total compensation for Disney’s fiscal 2018 was a whopping $65.6 million. Abigail Disney, the granddaughter of Disney co-founder Roy Disney, calls that sum “insane.”  While speaking at the Fast Company Impact Council, the filmmaker and philanthropist insisted that this level of corporate payout has a “corrosive effect on society.” Disney took [...]

  • 'Curse of La Llorona' Tops International

    'Curse of La Llorona' Tops International Box Office With $30 Million

    Warner Bros. and New Line’s “The Curse of La Llorona” led the way at the international box office, summoning $30 million when it opened in 71 foreign markets. The supernatural thriller collected $26.5 million in North America for a global start of $56.5 million. “La Llorona,” based on the Mexican folklore about the Weeping Woman, [...]

  • Box Office: 'Curse of La Llorona'

    Box Office: 'Curse of La Llorona' Wins Worst Easter Weekend in Over a Decade

    Warner Bros. and New Line’s “The Curse of La Llorona” ascended to the top of domestic box office charts, conjuring $26.5 million when it opened in 3,372 North American theaters. “La Llorona” is the latest horror movie to outperform expectations, further cementing the genre as one of the most reliable box office draws. Even so, [...]

  • FX's 'Snowfall' Panel TCA Winter Press

    John Singleton Hospitalized After Suffering Stroke

    UPDATED with statements from John Singleton’s family and FX Networks John Singleton, the Oscar nominated director and writer of “Boyz N’ the Hood,” has suffered a stroke. Sources confirm to Variety that Singleton checked himself into the hospital earlier this week after experiencing pain in his leg. The stroke has been characterized by doctors as [...]

  • 'Curse of La Llorona' Leads Slow

    'Curse of La Llorona' Leads Slow Easter Weekend at the Box Office

    New Line’s horror pic “The Curse of La Llorona” will summon a solid $25 million debut at the domestic box office, leading a quiet Easter weekend before Marvel’s “Avengers: Endgame” hits theaters on April 26. The James Wan-produced “La Llorona,” playing in 3,372 theaters, was a hit with hispanic audiences, who accounted for nearly 50% [...]

  • Jim Jarmusch in 'Carmine Street Guitars'

    Film Review: 'Carmine Street Guitars'

    “Carmine Street Guitars” is a one-of-a-kind documentary that exudes a gentle, homespun magic. It’s a no-fuss, 80-minute-long portrait of Rick Kelly, who builds and sells custom guitars out of a modest storefront on Carmine Street in New York’s Greenwich Village, and the film touches on obsessions that have been popping up, like fragrant weeds, in [...]

More From Our Brands

Access exclusive content