×
You will be redirected back to your article in seconds

South Africa’s Black Production Service Sector Makes Push for Projects at AFM

Number 37,” a Hitchcockian crime thriller set in the gritty Cape Flats outside Cape Town, hits U.S. theaters Nov. 2, opening in New York and L.A. ahead of a wider theatrical release.

For producer Bradley Joshua, who’s part of a delegation of filmmakers brought by South Africa’s Dept. of Trade & Industry (DTI) to the AFM this week, the movie’s North American rollout wouldn’t have been possible without the support of a government body widely considered to be the lifeblood of the local industry.

“Without [the DTI], it would have been infinitely more difficult to even get this project off the ground,” said Joshua. Dark Star Pictures is distributing; XYZ Films is handling sales.

South Africa’s incentive schemes have helped the country become a global player in the production services industry and offered vital support to local producers. But the DTI has put special emphasis on the emerging black filmmakers incentive, which was introduced in 2014 to promote diversity in the film biz. The scheme offers a 50% rebate on all qualifying local spend, with the DTI removing the cap earlier this year in an effort to bring even more support to black filmmakers.

That support extends to overseas missions like the DTI’s delegation to L.A., which will be comprised of emerging black production and service companies. Along with bringing a slate of fresh South African content to the AFM, the group will visit Hollywood studios and meet with potential co-production partners.

Such missions are vital to plugging emerging black filmmakers into the global marketplace. According to Deputy Minister of Trade & Industry Bulelani Magwanishe, the delegation will also look to attract more foreign investment into the South African film and TV industries while showcasing the country’s infrastructure and service offerings for foreign shoots.

“The AFM is a great networking platform for South Africa to … foster closer ties with partner countries we have co-production treaties with, and garner increased involvement from large film markets such as the United States of America,” said Magwanishe. “We feel that the revised incentive, compounded by excellent film servicing experience, will make it more attractive to film in South Africa.”

According to the DTI, 99 film and TV productions were approved under a range of incentive schemes for the 2017-18 fiscal year, which are projected to create more than 9,000 jobs while injecting nearly R2.9 billion (around $198 million) into the economy.

That will certainly give a boost to a country that’s been grappling with recession in recent years. But the broader task of leveling the economic playing field nearly a quarter-century since the end of apartheid remains a challenge.

“The reality is that the industry is not transformed as we would expect,” said Joshua. “When you take into consideration [we’re] almost 25 years since our freedom, the [talent] pool is not big enough.”

Still, he credits the DTI with “pushing this transformation agenda” and creating a roadmap that can help to propel the South African creative sector forward. “As an organization, the DTI is putting their money where their mouth is,” he said.

More Film

  • Nordic Film Market: New Pálmason, Hákonarson,

    Nordic Film Market Selects Latest Palmason, Hakonarson, Hafstrom, Ganslandt

    The 20th Nordic Film Market in Göteborg, unspooling Jan. 31-Feb 3, will showcase 16 works in progress including Hlynur Pálmason’s “A White, White Day”, Grímur Hákonarson’s “The County”, Mikael Håfström’s “The Perfect Patient” and Jesper Ganslandt’s “438 Days.” Iceland is well represented this year with top directors and festival darlings Pálmason (“Winter Brothers”), Hákonarson (“Rams”) [...]

  • 'All These Small Moments' Review

    Film Review: 'All These Small Moments'

    The magic of writer-director Melissa B. Miller Costanzo’s “All These Small Moments” can be found within the intimacy of the scenarios, the authenticity of her earnest characterizations, and the accessibility of the actors’ honest performances. In her deftly polished directorial debut, Costanzo dovetails the primary story about a teen’s coming of age with a secondary [...]

  • Bruce Tufeld Dead: Hollywood Agent and

    Hollywood Agent and Manager Bruce Tufeld Dies at 66

    Bruce Tufeld, a Hollywood agent and manager who once repped stars like Rob Lowe, Laura Dern, and Kelsey Grammer, died Tuesday in Los Angeles as a result of complications from liver cancer. He was 66. The son of respected television announcer Richard “Dick” Tufeld and Adrienne Tufeld, Bruce began his career as an assistant at ICM [...]

  • Bruce Dern

    Film News Roundup: Bruce Dern's 'The Lears' Bought by Vertical for February Release

    In today’s film news roundup, Bruce Dern’s “The Lears” and “Angels Are Made of Light” are acquired, Cold War drama “Stanley Cage” is launched and a documentary about Madonna’s early music career gets a release. ACQUISITIONS Vertical Entertainment has acquired North American rights from NeoClassics Films to “The Lears,” starring Bruce Dern in a modern-day [...]

  • Octavia Spencer Bryce Dallas Howard

    Octavia Spencer, Bryce Dallas Howard to Reunite for Comedy 'Fairy Tale Ending'

    Octavia Spencer and Bryce Dallas Howard will reunite for the ensemble comedy “Fairy Tale Ending.” Jim Hecht (“Ice Age: The Meltdown) and Tracy McMillan (“Marvel’s Runaways”) are writing the screenplay. Howard will also produce the Universal movie through her Nine Muses Entertainment alongside Eric Carlson and Susan Carlson. Seth MacFarlane and Erica Huggins will produce [...]

  • Robert Smith, Longtime Executive at DuArt

    Robert Smith, Longtime Executive at New York's DuArt Film Labs, Dies at 88

    Robert Smith, a longtime executive with New York’s DuArt Film Labs, died Jan. 11 in Montvale, N.J. He was 88. Smith spent some 62 years with DuArt, the film processing and post-production facility founded in 1922 in the penthouse of an automobile garage in Midtown. Smith rose to president of DuArt before retiring in 2015. [...]

  • Bird Box

    Los Angeles On-Location Feature Filming Surges 12.2% in 2018

    On-location feature filming in Greater Los Angeles expanded impressively in 2018, gaining 12.2% to 4,377 shooting days, according to FilmL.A. Production activity for feature films rose 15.5% to 1,078 shooting days during the fourth quarter, with 146 days coming from projects receiving California tax credits — including Netflix’s “Bird Box,” Quentin Tarantino’s “Once Upon a [...]

More From Our Brands

Access exclusive content