‘Solo: A Star Wars Story’ Tracking for Huge $170 Million Memorial Day Launch

Early tracking projections have placed Disney and Lucasfilm’s “Solo: A Star Wars Story” in the $170 million range for its four-day opening over Memorial Day weekend.

The first tracking estimates for the “Star Wars” origins story were released Thursday in the $165 million to $175 million range. Tracking measures were all elevated with unaided awareness at 28%, total awareness at 90%, definite interest at  55% and first choice at 13%. Disney did not release any numbers.

The tentpole stars Alden Ehrenreich as Han Solo, Donald Glover as Lando Calrissian along with Emilia Clarke, Woody Harrelson, Thandie Newton, Paul Bettany and Phoebe Waller-Bridge. “Solo” follows on a young Han Solo and his early adventures with Wookiee companion Chewbacca, including their encounter with Lando Calrissian.

The film will premiere at the Cannes Film Festival on May 15 and will open 10 days later on May 25 in North America and most other markets.

Ron Howard directed “Solo: A Star Wars Story” from a screenplay by Jonathan and Lawrence Kasdan. “Solo” is the second spinoff “Star Wars” movie after 2016’s “Rogue One: A Star Wars Story.” Howard replaced the team of Phil Lord and Chris Miller a year ago.

The current Memorial Day weekend record-holder is Disney’s “Pirates of the Caribbean: At World’s End,” which debuted domestically in 2007 with $139.8 million.

Disney and Lucasfilm’s “Star Wars: The Last Jedi” opened in December and grossed $620 million domestically, the seventh-highest total of all time, and totaled $1.3 billion worldwide.

POPULAR ON VARIETY:

More Film

  • Outstanding Performance by a Cast in

    SAG Awards 2020: 'Parasite' Makes History; 'The Crown,' 'Mrs. Maisel' Earn Top TV Honors

    Neon’s “Parasite” won best motion picture cast at the 26th Screen Actors Guild Awards on Sunday, becoming the first foreign language film to pick up the top prize. Netflix’s “The Crown” was named best TV drama and Amazon’s “The Marvelous Mrs. Maisel” earned the prize for best TV comedy in a strong showing for streaming [...]

  • Cho Yeo-jeong, Choi Woo-shik, Lee Jeong-eun,

    SAG Awards 2020: The Biggest Snubs and Surprises

    The Screen Actors Guild Awards are always the first peer group ceremony of the new year, giving those who make films and television series the chance to celebrate each other. Going into the 26th annual ceremony, which took place Jan. 19, the nominees were a mix of industry veterans and beloved favorite and some newer-comers, [...]

  • HAF logo

    Hong Kong Project Market HAF Lines up Cream of Asia for 2020 Edition

    Lin Cheng-sheng (“Betlnut Beauty”), Giddens Ko (“You Are The Apple of My Eye”), Pang Ho-cheung (“Love in a Puff”) and Yeo Siew-hua (“A Land Imagined”) are among the big name Asian directors lining up to participate in the 18th edition of the Hong Kong Asia Film Financing Forum. The powerhouse project market will run for [...]

  • Jennifer Aniston

    SAG Awards: The Complete Winners List

    Korean thriller “Parasite” made history at the 26th Annual Screen Actors Guild Awards on Sunday, becoming the first foreign-language film to win best motion picture cast. In another streaming stride, Netflix’s “The Crown” nabbed best TV drama and Amazon’s “The Marvelous Mrs. Maisel” took home best TV comedy. In a repeat of the Golden Globes, [...]

  • SAG Awards Placeholder

    How to Watch 2020 SAG Awards Online

    The 26th annual Screen Actors Guild Awards, honoring the top performers in film and television, is just a few hours away. Although the show is hostless, Joey King and Logan Browning are co-ambassadors of the ceremony, taking place on Sunday at the Shrine Auditorium in Los Angeles. The ceremony will be broadcast live on TNT [...]

More From Our Brands

Access exclusive content