×

‘Solo: A Star Wars Story’ Tracking for Huge $170 Million Memorial Day Launch

Early tracking projections have placed Disney and Lucasfilm’s “Solo: A Star Wars Story” in the $170 million range for its four-day opening over Memorial Day weekend.

The first tracking estimates for the “Star Wars” origins story were released Thursday in the $165 million to $175 million range. Tracking measures were all elevated with unaided awareness at 28%, total awareness at 90%, definite interest at  55% and first choice at 13%. Disney did not release any numbers.

The tentpole stars Alden Ehrenreich as Han Solo, Donald Glover as Lando Calrissian along with Emilia Clarke, Woody Harrelson, Thandie Newton, Paul Bettany and Phoebe Waller-Bridge. “Solo” follows on a young Han Solo and his early adventures with Wookiee companion Chewbacca, including their encounter with Lando Calrissian.

The film will premiere at the Cannes Film Festival on May 15 and will open 10 days later on May 25 in North America and most other markets.

Ron Howard directed “Solo: A Star Wars Story” from a screenplay by Jonathan and Lawrence Kasdan. “Solo” is the second spinoff “Star Wars” movie after 2016’s “Rogue One: A Star Wars Story.” Howard replaced the team of Phil Lord and Chris Miller a year ago.

The current Memorial Day weekend record-holder is Disney’s “Pirates of the Caribbean: At World’s End,” which debuted domestically in 2007 with $139.8 million.

Disney and Lucasfilm’s “Star Wars: The Last Jedi” opened in December and grossed $620 million domestically, the seventh-highest total of all time, and totaled $1.3 billion worldwide.

POPULAR ON VARIETY:

More Film

  • David Crosby

    David Crosby Says New Documentary 'Remember My Name' Is Like 'Being Naked in Public’

    “It’s not easy. It’s hard being naked in public,” David Crosby, the legendary troubadour of classic rock, reflected at Tuesday night’s New York City premiere of “David Crosby: Remember My Name.” “I don’t know what to do here. There’s no guitars, no drums,” he laughed. Directed by newcomer A.J. Eaton and produced by the legendary [...]

  • Javier Bardem Dune

    Javier Bardem in Talks to Play King Triton in Disney's 'Little Mermaid'

    Javier Bardem is in talks to play King Triton in Disney’s live-action remake of “The Little Mermaid.” Halle Bailey will portray the Ariel, a mermaid princess who dreams of being a human, while Melissa McCarthy is playing her evil aunt Ursula. Harry Styles is also in early talks to play Prince Eric. “The Little Mermaid” [...]

  • UglyDolls

    STX Tries to Put Flops Behind It as It Searches for Star Executive, Fresh Capital

    After a series of film flops and an aborted initial public offering, STX Entertainment is battling mounting skepticism that it can survive in an increasingly unforgiving movie business. As it hustles to find $500 million in fresh capital, the company, which operates in the red according to financial disclosures, is simultaneously hoping to attract a [...]

  • Ryan Simpkins

    Ryan Simpkins Joins Fox-Disney's 'Fear Street' (EXCLUSIVE)

    Ryan Simpkins has joined Fox-Disney’s second installment of 20th Century Fox and Chernin Entertainment’s “Fear Street” trilogy, based on the novels by R.L. Stine. Leigh Janiak is helming all three films. Previously announced cast includes Gillian Jacobs, Sadie Sink, Emily Rudd, McCabe Slye, Kiana Madeira, Olivia Welch, Benjamin Flores Jr., Ashley Zukerman, Fred Hechinger, Julia [...]

  • MPAA Logo

    Motion Picture Association of America Hires Emily Lenzner as Communications Chief

    The Motion Picture Association of America has appointed veteran public relations executive Emily Lenzner as its executive VP of global communications and public affairs. She will report to Chairman and CEO Charles Rivkin and oversee the trade group’s communications team in the U.S. and internationally. Lenzner will start Aug. 1 and be based at the MPAA’s [...]

  • 'Cats' Teaser Trailer: See Taylor Swift

    Taylor Swift Unveils Feline Moves in 'Cats' Behind-the-Scenes Teaser

    Taylor Swift fans finally get to see some of the results of all those years spent studying her roommates Meredith and Olivia — and also, not incidentally, some time with a choreographer — in a new behind-the-scenes teaser for the movie “Cats.” The three-and-a-half-minute featurette has footage of Swift striking crouching feline moves as well [...]

  • CGR’s Immersive Premium Format Set for

    Immersive Theater Technology Set for US Debut in Los Angeles

    French multiplex company CGR Cinemas has selected the Regal LA Live as the first U.S. theater to use its Immersive Cinema Experience technology. The ICE format will be unveiled in the fall at the downtown location in a partnership between CGR and AEG. The companies made the announcement Wednesday but did not reveal which title [...]

More From Our Brands

Access exclusive content