×
You will be redirected back to your article in seconds

Sky, ProSieben-Backed Remagine Invests in AI Analytics Firm Vault (EXCLUSIVE)

Remagine Ventures has invested in Vault Analytics, the U.S. and Israel-based firm that uses artificial intelligence to predict and measure audiences for movies and TV shows.

Remagine had investment news of its own over the weekend as Sky joined its roster of backers. The Vault deal sees Remagine take a minority stake in the analytics firm, which has bases in L.A. and Tel Aviv, and counts Mexican broadcaster TV Azteca among its current backers. Israeli helmer and producer Ariel Vromen (“The Iceman”) is a partner.

Founded in 2015, Vault uses AI in its portfolio of measurement and prediction solutions. It works with a selection of studios, broadcasters, and content companies. CEO David Stiff told Variety the cash injection paves the way for expansion. “Remagine’s investment will allow Vault to grow its machine learning and sales teams in order to focus on expanding current TV and film prediction products to European, Latin and Asian markets,” he said.

Remagine’s managing partner Eze Vidra joins the board of Vault. “Tech companies and major brands are now becoming major content creators,” he said. “There is a clear opportunity for Vault to play a leading part in helping film, television executives and marketers leverage greater audience insights via state-of-the-art AI.”

ProSiebenSat.1 is one of the backers of Remagine. Michael Peter Schmidt, chief creative officer at the German media giant’s content arm Red Arrow Studios said: “Getting an early and long-range read on audience demand and trends is crucial to the 2018 content executive. The ability for Vault to quickly deliver insights that may have previously taken days or weeks, and with a high correlation to real world results, is an exciting tool for the future of content.”

On Sunday, European pay-TV giant said it was committing $4 million to Remagine, which specializes in media technology investment and counts former ProSiebenSat.1 boss Thomas Ebeling as chairman of its fund. Sky also said it will open a new office in Berlin with a focus on start-up investments as it ramps up activity in this area.

More Film

  • Noah CentineoNickelodeon Kids' Choice Awards, Show,

    Kids’ Choice Awards 2019: JoJo Siwa, Noah Centineo Take on Bullying

    This year’s Nickelodeon Kids’ Choice Awards was full of positivity and encouragement to be yourself. DJ Khaled, known for his upbeat mantras, hosted the 32nd annual awards ceremony alongside JoJo Siwa at USC’s Galen center. Siwa accepted the award for favorite social music star. Siwa said in her acceptance speech, “I get hated on every [...]

  • Us Scriptwriter and Film-maker Larry Cohen

    Larry Cohen, Cult Horror Writer-Director of 'It's Alive,' Dies at 77

    Larry Cohen, best known for his work as a B-movie producer and director in the ’70s and his later work in screenwriting, has died. He was 77. Cohen’s friend, actor and publicist Shade Rupe, confirmed the news, which was announced in a post to Cohen’s official Facebook page. Rupe said Cohen died in Los Angeles [...]

  • Captain Marvel

    Box Office: 'Captain Marvel' Shatters $900 Million Milestone

    Brie Larson’s “Captain Marvel” continues to do heroic business. In its latest box office milestone, the female-fronted superhero tentpole zoomed past $900 million in ticket sales worldwide. “Captain Marvel” brought in a mighty $87 million globally this weekend, including $52 million from international territories. It has now generated $589 million overseas for a global haul [...]

  • Us - Lupita Nyong’o - cr:

    Box Office: Jordan Peele's 'Us' Stuns With $70 Million Opening Weekend

    Talk about scary good. Universal’s “Us,” the second directorial effort from Jordan Peele, pulled off a stunning debut, generating $70 million from 3,741 North American locations. That haul is enough to land it the second-best opening weekend of the year behind Disney’s “Captain Marvel” ($153 million). The psychological thriller about a family confronted by a [...]

  • SHAZAM

    Film Review: 'Shazam!'

    In “Shazam!,” Zachary Levi brings off something so winning it’s irresistible. He plays a square-jawed, rippling-muscled man of might, with a cheesy Day-Glo lighting bolt affixed to his chest, who projects an insanely wholesome and old-fashioned idea of what a superhero can be. But he’s also playing a breathless teenage kid on the inside, and [...]

  • WGA Agents Contract Tug of War

    Showrunners, Screenwriters Back WGA in Agency Battle, Sides to Meet Again Tuesday

    More than 750 showrunners and screenwriters have backed the WGA’s battle against talent agencies taking packaging fees and other changes to the rules governing the business relationship between agents and writers. The letter of support issued Saturday is significant because of the immense clout showrunners and prominent screenwriters possess in Hollywood. Several showrunners had recently [...]

More From Our Brands

Access exclusive content