×
You will be redirected back to your article in seconds

ReFrame, IMDBPro Launch Effort to Certify Gender-Balanced Films, TV Series

ReFrame — a coalition of industry leaders founded by Women in Film and the Sundance Institute — and IMDBPro announced on Thursday a new data initiative to certify gender-balanced films and television shows, naming 12 films that received the newly-unveiled ReFrame Stamp.

The collaboration relies on data from IMDBPro to analyze films and television series to see how many women were involved in the production, and how much screen time female characters had. To earn the ReFrame Stamp, a film or TV show must meet a handful of requirements that call for women in key roles like starring, directing, producing, and writing. Additional points are awarded for having racial diversity. (The full criteria can be found here.)

“Through this collaboration we are committed to cultivating a more inclusive media landscape that illuminates the cultural and economic benefits of diversity in storytelling,” Cathy Schulman, ReFrame co-founder and president of Welle Entertainment, said in a statement.

“The ReFrame ambassadors and partner companies, together with Women in Film and Sundance Institute, are leaders in charting a path towards progress on the issues of inclusivity and gender equity in entertainment, and we are proud to collaborate with ReFrame to provide them with our data and professional resources to award their stamp and support this vision,” IMDbPro head Matt Kumin said in a statement.

The 12 films that earned ReFrame’s stamp of approval were among the top 100 releases of 2017:

  • “Everything, Everything”
  • “Girls Trip”
  • “Home Again”
  • “Kidnap”
  • “Lady Bird”
  • “My Little Pony: The Movie”
  • “Pitch Perfect 3”
  • “Smurfs: The Lost Village”
  • “Snatched”
  • “The Post”
  • “The Shape of Water”
  • “Wonder Woman”

Later this year, ReFrame will announce the TV recipients for 2017, and any films and shows outside of the top 100 can apply for certification beginning June 15.

Popular on Variety

More Film

  • Paul Downs Colaizzo

    'Perfect Nanny' Movie Adaptation Taps 'Brittany Runs a Marathon' Director (EXCLUSIVE)

    Leila Slimani’s critically acclaimed, international bestseller “The Perfect Nanny” — aka “Chanson Douce” — is coming to the big screen. Legendary has closed a deal for Paul Downs Colaizzo to adapt and direct the English-language adaptation. Legendary will produce the pic alongside Pascal Caucheteux of Why Not Productions and Philippe Godeau of Pan-Européenne. The story [...]

  • Sterling K. BrownVariety and Women in

    Sterling K. Brown to Narrate Disney Plus Documentary 'One Day at Disney' (EXCLUSIVE)

    Sterling K. Brown is set to lend his voice to the upcoming Disney Plus feature documentary “One Day at Disney,” Variety has learned exclusively. “One Day at Disney” will highlight the people who work on some of Disney’s most beloved stories. The film will highlight 10 specific people and their role at Disney through the lens [...]

  • Mehrdad Oskouei on IDFA Opener ‘Sunless

    Mehrdad Oskouei on IDFA Opener ‘Sunless Shadows’: 'Giving a Voice to Voiceless People'

    Documentary film festival IDFA opened Wednesday with Iranian director Mehrdad Oskouei’s “Sunless Shadows,” the latest in a series of films about incarcerated teens in his homeland. Developed with help from the IDFA Bertha Fund, the film takes viewers inside an Iranian juvenile detention center, where a group of underage girls are serving time for very [...]

  • Stephen Curry John Legend

    Stephen Curry, John Legend Team on Sports Drama 'Signing Day' (EXCLUSIVE)

    Stephen Curry’s Unanimous Media production banner, John Legend’s Get Lifted Film Co. and Sony Pictures are teaming up for the sports drama “Signing Day.” The project, which has tapped screenwriter Adam Hoff, marks one of the first films to be put into development under the NBA superstar’s first-look deal with the studio, which he signed [...]

  • The Banker

    Apple Pulls 'The Banker' as AFI Fest Closing Night Film

    In a last-minute decision, Apple has canceled a planned gala screening of “The Banker,” one of the tech company’s flagship original films that was meant to close AFI Fest on Thursday in Hollywood. Netflix has stepped in and will screen Noah Baumbach’s acclaimed “Marriage Story” in its place. “We purchased ‘The Banker’ earlier this year [...]

  • 'Cats' Will Be Done in Time

    'Cats' Will Compete for Golden Globes After All (EXCLUSIVE)

    “Cats,” one of the most puzzling offerings of this holiday movie season, will likely be competing for the Golden Globes after all. Earlier reports had suggested that the film based on Andrew Lloyd Webber’s 1981 musical about Jellicle cats would not be vying for end-of-year awards because it isn’t done yet. But sources tell Variety [...]

  • Nederland, Amsterdam, 20-11-2019-Opening Night in CarrÈ

    Gender Parity, Inclusion and Young Talent Take Center Stage at IDFA Opening

    The 32nd International Documentary Film Festival Amsterdam (IDFA) opened Wednesday with gender parity, inclusion, and young talent front and center. Twenty-one year-old Canadian-Vietnamese director Carol Nguyen — whose short “No Crying at the Dinner Table” screens at the festival — kicked off the evening, reflecting IDFA’s commitment to young talent and women filmmakers. Nguyen said [...]

More From Our Brands

Access exclusive content