×

ReFrame, IMDBPro Launch Effort to Certify Gender-Balanced Films, TV Series

ReFrame — a coalition of industry leaders founded by Women in Film and the Sundance Institute — and IMDBPro announced on Thursday a new data initiative to certify gender-balanced films and television shows, naming 12 films that received the newly-unveiled ReFrame Stamp.

The collaboration relies on data from IMDBPro to analyze films and television series to see how many women were involved in the production, and how much screen time female characters had. To earn the ReFrame Stamp, a film or TV show must meet a handful of requirements that call for women in key roles like starring, directing, producing, and writing. Additional points are awarded for having racial diversity. (The full criteria can be found here.)

“Through this collaboration we are committed to cultivating a more inclusive media landscape that illuminates the cultural and economic benefits of diversity in storytelling,” Cathy Schulman, ReFrame co-founder and president of Welle Entertainment, said in a statement.

“The ReFrame ambassadors and partner companies, together with Women in Film and Sundance Institute, are leaders in charting a path towards progress on the issues of inclusivity and gender equity in entertainment, and we are proud to collaborate with ReFrame to provide them with our data and professional resources to award their stamp and support this vision,” IMDbPro head Matt Kumin said in a statement.

The 12 films that earned ReFrame’s stamp of approval were among the top 100 releases of 2017:

  • “Everything, Everything”
  • “Girls Trip”
  • “Home Again”
  • “Kidnap”
  • “Lady Bird”
  • “My Little Pony: The Movie”
  • “Pitch Perfect 3”
  • “Smurfs: The Lost Village”
  • “Snatched”
  • “The Post”
  • “The Shape of Water”
  • “Wonder Woman”

Later this year, ReFrame will announce the TV recipients for 2017, and any films and shows outside of the top 100 can apply for certification beginning June 15.

Popular on Variety

More Film

  • Fernando Meirelles The Two Popes

    How Italy Entices Big-Budget Film and TV Projects to Shoot on the Peninsula

    This summer there is lots of action on the Italian peninsula. “No Time to Die, ” the latest James Bond film, is shooting amid cave dwellings in the ancient southern town of Matera, while Christopher Nolan’s latest, “Tenet,” is encamped in Ravello, a jewel overlooking the Amalfi coast. Terrence Malick is in Anzio, a central [...]

  • Thom Zimny, Bruce Springsteen and Martin

    Bruce Springsteen's Director, Thom Zimny, on the Move from 'Broadway' to 'Western Stars'

    Director Thom Zimny is due for a big September: Come Sept. 22, he’ll find out whether he’s winning an Emmy Award for directing “Springsteen on Broadway” for Netflix. Ten days before that, he’ll be at the Toronto Intl. Film Festival to premiere a theatrical feature, “Western Stars,” which he co-directed with his muse and subject, [...]

  • Angel Has Fallen

    Box Office: 'Angel Has Fallen' Flies to $1.5 Million on Thursday Night

    Action movie “Angel Has Fallen” has soared to $1.5 million at 2,600 North American locations in Thursday night previews. Christian drama “Overcomer” took in $775,000 during Thursday night previews at 1,563 locations. “Angel Has Fallen” has been tracking for a debut in the $12 million to $16 million range and will expand to 3,286 sites on [...]

  • Our Mothers Review

    Oscars: Belgium Sends Cannes Prizewinner 'Our Mothers' to International Feature Film Race

    Belgian-Guatemalan director Cesar Diaz’s feature debut, “Our Mothers,” will represent Belgium in the International Feature Film category at the Oscars. Represented in international markets by Pyramide, “Our Mothers” world premiered at Cannes’ Critics Week and won the Golden Camera for best first film. “Our Mothers” is set in today’s Guatemala, a country riveted by the [...]

  • La vaca "The Cow"

    Alfredo Castro, Mia Maestro, Leonor Varela Cast in Francisca Alegria’s Debut (EXCLUSIVE)

    SANTIAGO, Chile  —  The much anticipated feature debut of Chilean Francisca Alegria, renowned for her magical short “And the Whole Sky Fit in the Dead Cow’s Eye,” has firmed up its cast and shooting dates. Argentine thesp Mia Maestro (“The Twilight Saga: Breaking Dawn”), Chile’s Leonor Varela (“Dallas,” “Blade 2”), Alfredo Castro (“From Afar,” “Museum”) [...]

  • 210819 Distribusjonsseminar DNF

    Haugesund: Nordic Distribution Panel Analyzes Recent Success Story 'Queen of Hearts'

    HAUGESUND, Norway  —  On Wednesday morning, shortly before this year’s New Nordic Films Works in Progress screening was due to begin, a handful of industry veterans sat for a panel that picked up right where last year’s WIP program left off. Presented in collaboration with Europa Distribution, the panel – called “The Value Chain: A [...]

  • L-R Dena Kaplan, Ronny Chieng, Josh

    Rafe Spall Leads Cast of Oscar Nominated Josh Lawson's 'Long Story Short'

    Rafe Spall, whose credits include “The Big Short” and “Shaun of the Dead,” leads the cast of romantic comedy “Long Story Short.” Studiocanal will handle worldwide sales on the film, which starts to shoot on Monday in Sydney, Australia. The movie is written and directed by Josh Lawson, who was Oscar nominated last year for [...]

More From Our Brands

Access exclusive content