In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Warner Bros. claims the top spot in spending with “Ready Player One.”
Ads placed for the Spielberg-helmed sci-fi film had an estimated media value of $6.51 million through Sunday for 675 national ad airings on 47 networks. (Spend figures are based on estimates generated from Mar. 19-25. Estimates may be updated after the chart is posted as new information becomes available.) Warner Bros. prioritized spend across networks including TBS, CBS and Comedy Central, and during programming such as the 2018 NCAA Basketball Tournament, NCAA Tip-Off and Nickelodeon’s 2018 Kids’ Choice Awards.
Just behind “Ready Player One” in second place: Universal Pictures’ “Pacific Rim Uprising,” which saw 1,312 national ad airings across 44 networks, with an estimated media value of $5.67 million.
TV ad placements for Paramount Pictures’ “Sherlock Gnomes” (EMV: $4.31 million), Warner Bros.’ “Rampage” ($3.8 million) and Lionsgate’s “Tyler Perry’s Acrimony” ($3.41 million) round out the chart.
Notably, “Tyler Perry’s Acrimony” has the best iSpot Attention Index (134) in the ranking, getting 34% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
1 Movie titles with a minimum spend of $100,000 for airings detected between 03/19/2018 and 03/25/2018.
* TV Impressions – Total TV ad impressions delivered for the brand or spot.
* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than seven million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
Popular on Variety
Why 'Toy Story 4' Character Forky Wasn't Named Sporky
Bob Berney, Amazon Studios’ head of marketing and distribution, is stepping down, Variety has confirmed. Berney was hired by Amazon in 2015 and recently reached the end of his four-year contract. His last day will be Friday. During his time at amazon, the film veteran oversaw a number of successful films including “Manchester by the [...]
New York City felt the full power of pride on Monday, as Variety celebrated its inaugural issue devoted to the annual recognition of LGBTQ people worldwide. At an intimate gathering at lower east side Manhattan hotel The Orchid, rooftop bar Mr. Purple hosted Variety’s cover stars and luminaries for cocktails and the unveiling of the [...]
Top Hollywood producer Joel Silver has exited his production company Silver Pictures, Variety has confirmed. “Joel Silver recently indicated that he intends to leave Silver Pictures and go out on his own,” Hal Sadoff, a former ICM Partners agent who joined Silver Pictures several years ago as CEO, said in a statement. “We are working [...]
When Taylor Swift released her “You Need to Calm Down” music video, it seemed like every member of the LGBTQ in Hollywood was included — except for Billy Eichner. “I’m still not gay enough for Taylor Swift — or too gay — I don’t know what it is,” Eichner joked at Variety’s Power of Pride [...]
Jason Isaacs, Steven Berkoff and a host of other new names have signed on for “Creation Stories,” the film being exec-produced by Danny Boyle about Creation Records co-founder Alan McGee. The producers also unveiled the first shots of Ewen Bremner (“Trainspotting”) as the music mogul. Production is underway on the Irvine Welsh-penned project, with “Lock, [...]
It’s been a tough few months at Warner Bros. But on Monday, months of uncertainty ended for the thousands of employees at the company’s Burbank headquarters as well as New York City offices and other global outposts with the appointment of Ann Sarnoff as Warner Bros. CEO. Her hire represents a new day at a [...]
In a country that should probably think about renaming itself the American Entertainment State, fan culture now produces an obsessive level of pop scholasticism, one that can parse the rules and details of movies and TV shows as if they were fine points of law. In a review of a horror movie, I once called [...]