You will be redirected back to your article in seconds

Orange Studio Ramps Up Africa Efforts

Film and TV Arm of French Telco Looks to Boost Production, Exhibition

Orange Studio is ramping up its efforts to boost production and exhibition across Africa, where the film and TV arm of France’s leading telco operator, Orange, has a growing footprint.

“It’s important for Orange to show … that our company is not just invested in doing business, but also wants to be a part of cultural life in Africa,” said CEO David Kessler.

Since launching last year, the company has invested in a slate of initiatives aimed at growing Africa’s production sector and improving access to theaters.

Last month it announced a deal with CanalOlympia, the Vivendi-owned cinema chain that operates eight cinemas across central and west Africa, to offer its popular Cinedays program, which offers two-for-one tickets. As part of the initiative, Orange is also integrating the use of its mobile-money service, Orange Money.

Friday in Cannes, the company signed a deal with the Institut Francais, which has a network of 50 digital screens across the continent, to release four films from African female directors later this year.

The slate includes Un Certain Regard selection “Rafiki,” by Kenya’s Wanuri Kahiu; 2018 Berlin selections “Apatrides,” by Morocco’s Nerjiss Najar, and “Maki’la,” by the Democratic Republic of Congo’s Macherie Ekwa; and “Frontieres,” by Burkina Faso’s Apolline Traoré.

Praising the four helmers, Kessler said they reflect “a new generation of young African filmmakers … who really want to speak about Africa today.”

Orange Studio has a number of African film projects in different stages of development, according to Kessler, with an aim toward supporting six to 10 projects per year across the continent.

He also announced that Orange Studio is moving into TV production in Africa, boarding its first series in Burkina Faso, and partnering with Orange Senegal to develop series in the West African nation.

More Film

  • David Leitch

    'Hobbs and Shaw' Director David Leitch Signs First-Look Deal With Universal Pictures (EXCLUSIVE)

    Universal Pictures is signing David Leitch, his longtime producing partner, Kelly McCormick and their recently founded 87North Production banner to a first-look production deal. “David and Kelly have established themselves as a distinctive, stylish filmmaking team who can do it all, from contained thrillers to franchise tentpoles,” said Universal’s president Peter Cramer. “We are confident [...]

  • Still from cannes competition film "Parasite"

    Cannes: Bong Joon-ho Says ‘Parasite’ Is too Local to Win Competition

    Having been partially responsible for the Netflix fall out with the Cannes Film Festival, “Okja” and “Snowpiercer” director Bong Joon-ho returns to Cannes competition this year with conventionally- financed “Parasite.” But the Korean-language film is a tragicomedy that Bong says may be too nuanced for the festival. “Cannes always makes me feel excited, fresh, and [...]

  • Summer Box Office: 'Avengers: Endgame,' 'Lion

    Summer Box Office: Five Weekends to Watch

    Popcorn season is upon us, and it’ll be up to comic-book heroes, a wise-cracking genie, and a lion who would be king to ensure movie theaters are still the hottest place to spend the summer. Last summer, blockbusters like “Avengers: Infinity War,” “Jurassic World: Fallen Kingdom,” Ocean’s 8,” and “The Meg” drove moviegoers to their [...]

  • Critics Week

    Cannes Critics’ Week Unveils Its Lineup

    Lorcan Finnegan’s science-fiction thriller “Vivarium” with Jesse Eisenberg and Imogen Poots, Jérémy Clapin’s fantasy-filled animated feature “I Lost My Body,” and Hlynur Pálmason’s Icelandic drama “A White, White Day” are among the 11 films set to compete at Critics’ Week, the section dedicated to first and second films that runs parallel with the Cannes Film [...]

  • China Box Office: 'Wonder Park' Fails

    China Box Office: 'Wonder Park' Fails to Impress While 'P Storm' Rages On

    Even on one of the quietest weekends of the year, new U.S. animated release “Wonder Park” failed to inspire Chinese audiences as much as Hong Kong and Indian movies already in their third weekend in theaters. Starring the voice talents of Matthew Broderick, Jennifer Garner, Mila Kunis, and Ken Jeong, among many others, the film [...]

  • David Picker dead

    David Picker, Studio Chief Who Acquired James Bond Novels for UA, Dies at 87

    David Picker, who headed United Artists, Paramount and Columbia’s motion picture divisions and was known for forging relationships with groundbreaking filmmakers and material, died Saturday in New York. He was 87 and had been suffering from colon cancer. MGM tweeted, “We are saddened to hear that a member of the United Artists family has passed [...]

  • Abigail Disney on Bob Iger

    Abigail Disney Calls Bob Iger's $65 Million Compensation 'Insane'

    Disney chairman-CEO Bob Iger’s total compensation for Disney’s fiscal 2018 was a whopping $65.6 million. Abigail Disney, the granddaughter of Disney co-founder Roy Disney, calls that sum “insane.”  While speaking at the Fast Company Impact Council, the filmmaker and philanthropist insisted that this level of corporate payout has a “corrosive effect on society.” Disney took [...]

More From Our Brands

Access exclusive content