×

Nina Tassler, Denise Di Novi Launch New Studio PatMa Productions

Former CBS Entertainment chairman Nina Tassler has partnered with producer Denise Di Novi to form PatMa Productions. The new studio is expected to produce content for multiple platforms with an emphasis on inclusion.

Named after Di Novi and Tassler’s respective mothers, Pat and Norma, the studio was formed with the backing of CAA and its investment arm Evolution Media.

“We recognize that diverse voices from diverse backgrounds make innovative storytelling, which is good for business, and we are excited to work in partnership with an array of creatively talented people — both women and men — who share our vision and values,” said Tassler. “It’s a critical time and we look forward to telling these stories across a wide spectrum of platforms.”

Attorney Cliff Gilbert-Lurie of Ziffren Brittenham LLP, CAA, and Evolution Media  orchestrated the deal. Di Novi is represented by CAA and Rain Management Group.

The studio has already set up partnerships with a number of organizations promoting diversity, inclusion, and human rights, among them the Geena Davis Institute on Gender in Media, the Center for Popular Democracy, and Planned Parenthood.

“We are committed to gender parity, and giving women and people of color more opportunities both in front of and behind the camera,” said Di Novi. “PatMa will develop content that not only entertains, but surprises, challenges, and awakens audiences to the emotional experiences of people from every walk of life.”

During her tenure at the network, CBS led broadcast in average number of primetime viewers 11 0f 12 years. She left CBS in 2015, having formed an executive staff that was 50% female.

Di Novi, recipient of Women in Film’s 2016 Crystal + Lucy Award for excellence in film, will continue her nearly two-decade long production deal at Warner Bros. Picture. Among the features she has produced are “Heathers,” “Little Women,” “Crazy, Stupid, Love,” “The Sisterhood Of The Traveling Pants,” and “Batman Returns.” She and Tassler worked together on the CBS drama series “The District.” Her other series include “Sneaky Pete” and “Outlander.”

A report last month in the New York Post claimed that Tassler planned to form a production company with former Hollywood Reporter and Us Weekly editor Janice Min. Sources tell Variety that the report was unfounded and no plans were ever in place for a partnership between the two.

More Film

  • 'Shazam!' Review: Zachary Levi is Pure

    Film Review: 'Shazam!'

    In “Shazam!,” Zachary Levi brings off something so winning it’s irresistible. He plays a square-jawed, rippling-muscled man of might, with a cheesy Day-Glo lighting bolt affixed to his chest, who projects an insanely wholesome and old-fashioned idea of what a superhero can be. But he’s also playing a breathless teenage kid on the inside, and [...]

  • WGA Agents Contract Tug of War

    Showrunners, Screenwriters Back WGA in Agency Battle, Sides to Meet Again Tuesday

    More than 750 showrunners and screenwriters have backed the WGA’s battle against talent agencies taking packaging fees and other changes to the rules governing the business relationship between agents and writers. The letter of support issued Saturday is significant because of the immense clout showrunners and prominent screenwriters possess in Hollywood. Several showrunners had recently [...]

  • Doppelgänger Red (Lupita Nyong'o) and Adelaide

    Box Office: 'Us' on Track for Second-Highest Debut of 2019 With $67 Million

    Jordan Peele’s “Us” is on its way to scaring up one of the biggest debuts of 2019, with an estimated $67 million from 3,741 North American locations. Should estimates hold, “Us” will be able to claim several milestones: the highest debut for an original horror movie (the biggest launch for any horror pic goes to [...]

  • NF_D_JGN-D6-2160.cr2

    Film Review: 'The Dirt'

    A long time ago, the words sex, drugs, and rock ‘n’ roll carried a hint of danger. The lifestyle did, too, but I’m talking about the phrase. It used to sound cool (back around the time the word “cool” sounded cool). But sex, drugs, and rock ‘n’ roll has long since passed into the realm [...]

  • James Newton Howard Danny Elfman

    New Trend in Concert Halls: Original Music by Movie Composers — No Film Required

    Movie and TV composers are in greater demand than ever for, surprisingly, new music for the concert hall. For decades, concert commissions for film composers were few and far between. The increasing popularity of John Williams’ film music, and his visibility as conductor of the Boston Pops in the 1980s and ’90s, led to his [...]

  • Idris Elba Netflix 'Turn Up Charlie'

    Idris Elba in Talks to Join Andy Serkis in 'Mouse Guard'

    Idris Elba is in negotiations to join Andy Serkis and Thomas Brodie-Sangster in Fox’s fantasy-action movie “Mouse Guard” with “Maze Runner’s” Wes Ball directing. Fox is planning a live-action movie through performance capture technology employed in the “Planet of the Apes” films, in which Serkis starred as the ape leader Caesar. David Peterson created, wrote, [...]

More From Our Brands

Access exclusive content