×
You will be redirected back to your article in seconds

Latino Orgs Single Out Paramount in Boycott Over Lack of Representation

Latino leaders on Tuesday called for a boycott of Paramount Studios, singling out the studio for an industry-wide lack of Latino representation in film.

The Pasadena-based National Hispanic Media Coalition (NHMC) organized the boycott after protesting the lack of Latino Oscar nominees last spring, saying it underscored the lack of roles available to Latino actors. Paramount in particular was called out, NHMC leadership said, because it has the worst record for Latino representation, according to a recent UCLA study and NHMC research.

“Latinos can no longer wait for the film companies to, as they say, bring us into their films ‘organically,’” said NHMC president and CEO Alex Nogales. “Latinos must be part and parcel of the film industry. The talent is there and as a community, we need the positive stories and sensitivity of our actors, writers, and directors to counter the anti-Latino rhetoric and actions of the Trump administration who has influenced a large portion of the population to look at us as the dregs of society.”

NHMC leaders have been pushing to meet with studio executives in recent months to broker agreements that would call for the hiring of Latino actors and writers. Nogales and others at a news conference Tuesday said a recent meeting with Paramount Studios leadership was unproductive.

A Paramount Studio spokesperson confirmed the meeting. “We recently met with NHMC in a good faith effort to see how we could partner as we further drive Paramount’s culture of diversity, inclusion and belonging,” the spokesperson said in a statement. “Under our new leadership team, we continue to make progress — including ensuring representation in front of and behind the camera in upcoming films such as ‘Dora the Explorer,’ ‘Instant Family,’ ‘Bumblebee’ and ‘Limited Partners’ — and welcome the opportunity to build and strengthen relationships with the Latinx creative community further.”

The lack of Latino representation in film is not unique to Paramount. According to an in-depth study by the USC Annenberg Inclusion Initiative, Latinos represented just 3% of speaking roles in the top 100 films of 2016.

The boycott marks the first time in NHMC’s 32-year history that it is focusing such an effort on the movie business. Past efforts have had success in local television news and with major broadcasters, but this is a new arena, Nogales said.

“Film was one of those places where we had no luck with even meeting with (studio executives),” Nogales told Variety in March. “We’re going to start naming them so we all know who the executives are at the six top studios and saying to them, you are the cause for Latinos not even getting the jobs. It’s your responsibility.”

(Pictured: Alex Nogales)

Popular on Variety

More Film

  • London Film Festival Posts 6% Rise

    London Film Festival Posts 6% Rise in Attendance for 2019 Edition

    The BFI London Film Festival reported a 6% rise in attendance for its 2019 edition, which wrapped on Sunday with the international premiere of Martin Scorsese’s “The Irishman.” “The Irishman” gala premiere, which was attended by Scorsese and cast Robert De Niro, Al Pacino and Harvey Keitel, was streamed via satellite from the Odeon Luxe [...]

  • APPLES

    Alpha Violet Takes World Rights for Christos Nikou’s ‘Apples’ (EXCLUSIVE)

    Paris-based sales agent Alpha Violet has acquired world rights for “Apples,” the feature directorial debut of Greek filmmaker Christos Nikou. The company and the director will present a teaser of the offbeat dramedy this week at the Mercato Internazionale Audiovisivo (MIA) in Rome. “Apples” is the story of Aris, a solitary man in his late [...]

  • Advanced Imaging Society Honors 10 Women

    AIS Honors 10 Women in Tech

    Celebrating 10 years of achievement in entertainment technology, the Advanced Imaging Society today named 10 female industry innovators who will receive the organization’s 2019 Distinguished Leadership Awards at the its 10th annual Entertainment Technology Awards ceremony on October 28 in Beverly Hills. The individuals were selected by an awards committee for being significant “entertainment industry [...]

  • Nicolas Cage Hainan International Film Festival

    China's Hainan Film Festival Launches Golden Coconut Competition

    The deep-pocketed, government-run Hainan Island International Film Festival has launched a new competition section for its second iteration, set to take place from December 1-8. This year, ten ‘Golden Coconut Awards’ will be given out across three categories of films: feature-length, feature documentaries, and fictional shorts. Prizes will be presented for best picture, best director, [...]

  • Panda

    France's Troisième Œil Teams With China's CICC on Richard Dale's 'Panda Kingdom' (EXCLUSIVE)

    Troisième Œil Productions is teaming with Chinese partners to make its first international co-production with the premium documentary “Panda Kingdom,” and has brought BAFTA-winning director Richard Dale on board to helm it. The outfits China Aviation Pictures and CICC are co-producing the documentary with Troisième Œil Productions. The docu feature will explore the captive breeding [...]

  • Andhadhun receives AACTA nomination

    Indian and Chinese Titles Dominate AACTA Asian Award Nominations

    Three Indian and three mainland Chinese films are among the nine feature movies shortlisted for the Best Asian Film Award by the Australian Academy of Cinema and Television Arts. The Indian selections are box office hit “Andhadhun,” “Super Deluxe, and “Gully Boy,” which premiered in February at the Berlin festival. The Chinese trio includes “Shadow,” [...]

More From Our Brands

Access exclusive content