×
You will be redirected back to your article in seconds

MyCinema, New Alternative Content Service, Launching at CinemaCon

Nagra is launching a new alternative content distribution service entitled MyCinema that it says will enable theater owners to access thousands of shows, movies, and special events to host on their screens.

MyCinema said it has already lined up exhibition partners and licensed content, though it declined to disclose specific details about the companies it will be working with and the programming it will offer. Nagra, is a digital TV division of the Kudelski Group, which is primarily a digital content security company based out of Switzerland. MyCinema will be introduced at CinemaCon, the annual exhibition industry trade show that takes place this month in Las Vegas.

The idea is that theaters will be able to program special screenings of classic films, foreign productions, live events or other special kinds of productions as a complement to the new releases that they show on their screenings. The content will be streamed and MyCinema’s team will help create promotional campaigns. When movie theaters moved from film to digital projection part of the sales pitch was that would enable them to exhibit a greater range of programming. Though far from wide-spread, some theater chains have experimented with alternative content — featuring taped performances from Broadway shows, the Metropolitan Opera, soccer tournaments, or concerts.

Tim Warner Jr., VP of Nagra, said the hope is to create more of a one-stop shopping experience for exhibitors, something that he thinks will be particularly helpful for smaller theater circuits.

“We want to provide a variety of content that is easily accessible and navigable,” Warner said.

Warner said MyCinema will get a cut of the box office and that theaters will have no upfront costs.

Popular on Variety

More Film

  • Benedict Andrews (L) and US actress

    Kristen Stewart on the 'Insane Gall' of Directors as 'Seberg' Arrives in San Sebastian

    SAN SEBASTIAN – On Friday, Kristen Stewart and Benedict Andrews’ political thriller “Seberg” plays at the 67th San Sebastian Film Festival, where it opens Perlak, a section dedicated to the Spanish premieres of major international films. The star and her director addressed the media prior to the screening in the festival’s first high-profile press conference, [...]

  • Les Miserables

    Ladj Ly's Cannes Prize-Winner 'Les Miserables' Is France's Oscar Submission

    Ladj Ly’s politically charged drama “Les Miserables,” which won the Jury Prize at Cannes, has been chosen by France’s Oscar committee to enter the international feature film race. In one of the most competitive years for French movies, “Les Miserables” beat out Celine Sciamma’s “Portrait of a Lady on Fire,” the 18th-century-set romance which won [...]

  • David Kehrl neuer Head of Acquisitions

    'Resident Evil's' Constantin Names Acquisitions, International Co-Production Chief

    David Kehrl is to join Constantin Film, Germany’s leading independent movie producer and distributor, as the head of acquisitions and international co-production. He will report to Martin Moszkowicz, chairman of the executive board at Constantin Film, which produces the “Resident Evil” movies. Starting in February, Kehrl will be responsible for the acquisition of international theatrical [...]

  • The Plague Season 2 Spanish TV

    Telefonica, Atresmedia to Create Content Factory Behemoth

    SAN SEBASTIAN  — In a game-changing move for Spanish-language production Telefonica, Europe’s third biggest telco, and Atresmedia, the original co-creators of “La Casa de Papel,” are uniting to create a new joint contents production giant. Aimed at gaining more scale and uniting talent relations – writers, directors and producers – the 50/50 joint venture will [...]

  • KKR-Backed German Media Conglomerate Finally Has

    KKR-Backed German Media Conglomerate Finally Has a Name: Leonine

    The KKR-backed German media company formed through the merger of Tele München Group, Universum Film, i&u TV, and Wiedemann & Berg Film finally has a name: Leonine. The company revealed its moniker Friday, saying that “Leonine” met its criteria of being associated with its home region of Bavaria and Munich, in southern Germany, and of [...]

  • Scattered Night

    San Sebastian New Directors Jihyoung Lee and Kim Sol Talk ‘Scattered Night’

    After taking the Korean Competition Grand Prize and the best acting award (Moon Seung-a) at the Jeonju Intl. Film Festival, “Scattered Night” now heads to San Sebastian’s New Directors selection. An intimate portrayal of a family whose members are deeply isolated from one another, the film follows two parents overwhelmed by their responsibilities, their own [...]

More From Our Brands

Access exclusive content