×
You will be redirected back to your article in seconds

MoviePass Stops Repeat Viewings as New Customers Are Limited to Four Films Per Month

In a potentially disappointing development for film fans, MoviePass has announced that subscribers can no longer see the same movie twice.

The controversial company made the announcement Friday on its web site in a two-sentence statement.

“We recently updated our Terms of Service to reflect that MoviePass subscribers are only permitted to see a select movie in theaters once with your MoviePass,” it said. “We hope this will encourage you to see new movies and enjoy something different!”

The restriction had been in place before last August, when MoviePass cut its monthly price from $50 to $9.95. Since then, MoviePass has attracted more than 2 million subscribers. Earlier subscribers were able to see a film a day, but currently, new members are limited to four movies a month along with a free trial of iHeartRadio.

MoviePass pays most theaters full price for the tickets its subscribers buy, meaning it is heavily subsidizing movie-going — a strategy that the company acknowledges is leading to losses.

On April 18, an independent auditor raised “substantial doubt” about MoviePass’s ability to continue operating as “a going concern” in financial documents made public by Helios & Matheson Analytics, the subscription service’s parent company. In addition, Helios & Matheson revealed that it has lost $150.8 million in 2017, which it ascribed to its acquisition of MoviePass.

In the report, the company’s auditor Rosenberg Rich Baker Berman & Co. noted that Helios & Matheson “has suffered recurring losses from operations and negative cash flows from operating activities,” adding that “this raises substantial doubt about the company’s ability to continue as a going concern.”

In a recent interview with Variety, MoviePass CEO Mitch Lowe predicted that the company will be profitable by 2019. Helios & Matheson CEO Ted Farnsworth also said at that point that he had sufficient financial resources at his disposal to tide MoviePass over until it is in the black. He said that he had raised $280 million and secured a $375 million line of credit since buying MoviePass in August.

 

More Film

  • Celebrities Sound Off on 2018

    Celebrities Pick Their Favorite Movies and TV Shows of 2018

    Still looking for the latest and greatest movie, TV series or book to finish before the year is out? Why not ask the folks behind Hollywood’s favorite hits, what they’re reading and viewing this 2018. We reached out to the stars and creators behind the things you love (including Barry Jenkins, Steven Canals and Dan Levy)  to [...]

  • Kate Winslet Saoirse Ronan

    Kate Winslet, Saoirse Ronan to Star in Fossil Hunter Movie 'Ammonite'

    Kate Winslet and Saoirse Ronan are starring in the independent historical drama “Ammonite,” a story inspired by the life of fossil hunter Mary Anning. The story is set in 1840s England, when Anning and a young woman sent to convalesce by the sea develop an intense relationship, altering both of their lives forever. Anning is [...]

  • Hugh Jackman'To Kill a Mockingbird' Broadway

    'To Kill a Mockingbird's' Starry Opening: Oprah, Hugh Jackman, Anne Hathaway and More

    The Shubert Theatre in New York City last was filled on Thursday night with Oscar winners, media titans, and, of course, Broadway legends who came out for the opening of “To Kill a Mockingbird.” The starry guest list included Oprah Winfrey, Barry Diller, “Les Misérables” co-stars Hugh Jackman and Anne Hathaway, Jessica Chastain, Gayle King, [...]

  • Salads for two.jpg

    Palm Springs Cuisine Scene: Latest Places to Dine in the Desert

    Desert playgrounds of the Coachella Velley beckon attendees of the upcoming Palm Springs Intl. Film Festival, getting under way Jan. 3. Veteran festgoers will notice some changes around town: the Hard Rock Hotel is again the Hotel Zoso, the Camelot Theaters now function under the auspices of the Palm Springs Cultural Center and there are [...]

  • Mary Poppins 1964

    P.L. Travers' Efforts to Adapt 'Mary Poppins' for Film, TV Were Often Less Than Jolly

    Disney’s “Mary Poppins Returns,” a sequel decades in the making, opens Dec. 19. Even before the 1964 original, Hollywood made several attempts to adapt P.L. Travers’ books, with Samuel Goldwyn and Katharine Hepburn among those involved in the chase. But aside from a one-hour 1949 CBS television version, they all hit a dead-end. The first [...]

  • Can You Ever Forgive Me

    How the Palm Springs Film Festival Overcame a Rocky Start

    In January, the Palm Springs Intl. Film Festival will celebrate its 30th birthday. It’s a celebration that came very close to never happening. Founded by then-mayor of Palm Springs Sonny Bono in 1989, the festival was launched the following year to boost post-holiday business and help put the desert enclave on the map as a [...]

More From Our Brands

Access exclusive content