London is one of the world’s most expensive cities, but even longtime residents were aghast when they discovered how big a hole seeing a movie at the new Odeon Luxe Leicester Square could burn in their wallets.
The iconic theater in the heart of London reopens Friday after a nearly year-long renovation, with new Dolby Cinema technology, state-of-the-art facilities – and a top ticket price of £40 ($50.75).
That’s right: A single ticket Friday night to “Mary Poppins Returns” in the main auditorium’s plush Royal Box will set you back more than half a Benjamin Franklin. In return, you get to sit in a full recliner in a prime viewing spot. And you get a charming little table on which to set that spoonful of sugar you’ll want to order to make the expense go down more easily. (Warning: Food and beverage cost extra.)
The news set off a small flurry of outrage on social media, with some Twitter users calling the £40 price “disgusting” and “insane.” Odeon, which is owned by AMC Entertainment, defended its pricing structure, noting that ordinary seats in the Leicester Square cinema can be bought for as little as £10 (about $12.50). Prices vary depending on the film, seat location, and the day and time of the screening.
With the holiday moviegoing season in full swing, Variety scouted theaters in some major cities around the world to see how much top-priced tickets are in those locations. London is by far the champion in the race, costing twice as much as New York. The prices are for a seat, and possibly a table, at a 2D screening (except Beijing and Mexico City), with no food or drink included. Get your wallets out.
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$50.75 (£40): Odeon Luxe Leicester Square, with Dolby Cinema, a full recliner and small table
$26.49: AMC Loews Lincoln Square, with Dolby Cinema and recliner
$21.99: AMC Century City, with Dolby Cinema and recliner
$20.40 (AED 75): Reel Cinemas, Dubai Marina Mall, with Dolby Atmos and recliner
$17.25 (€15): Pathé Beaugrenelle, with Dolby Atmos
$16.20 (JPY 1,800): Toho Cinemas Roppongi Hills
$10.90 (RMB 75): Stellar International Cineplex, in 4D
$9.75 (€8.50): Cinema Andromeda, with Dolby Atmos
$9.10 (MXP 181): Cinepolis Forum Buenavista, in 4D