×

Michelle Slavich Tapped as Executive VP of Global Publicity at Warner Bros.

Michelle Slavich has been named executive VP of global publicity and strategy at Warner Bros. Pictures.

In her new role, Slavich will oversee domestic and international publicity and work proactively with her teams to develop forward-thinking global publicity strategies on all releases from Warner Bros. Pictures and New Line Cinema across media outlets and platforms worldwide. She’ll also work closely with the marketing group’s senior management team on PR campaign design and strategy for both individual film titles and key franchises. Slavich will report to Blair Rich, president of worldwide marketing at Warner Bros. Pictures Group and Warner Bros. Home Entertainment.

“Michelle is a well-respected publicity executive with an impressive track record of leadership, innovation and strategic vision,” Rich said. “As we tackle the constantly evolving landscape of film publicity, she’s a great choice to lead the team and further our already-excellent publicity teams in supporting our world-class films and filmmakers.”

Slavich joins Warner Bros. Pictures from Google, where she most recently served as head of entertainment communications for YouTube, overseeing the platform’s entertainment and music PR initiatives, as well as corporate and creator communications. She was with Google over five years, and in the last two years, her team launched over 50 publicity campaigns for the company’s YouTube Original series and movies. Slavich was also responsible for the PR launch campaigns for the company’s subscription services YouTube TV and YouTube Red.

Before that, Slavich served as vice president, publicity at Universal Studios Home Entertainment, overseeing publicity, promotions and events for NBC Universal film and TV releases. There, Slavich supervised over 200 publicity campaigns for Universal Pictures, Focus Features, and NBC.

Prior to USHE, Slavich held positions at Rogers & Associates and PeopleSupport Inc., as well as in theatrical publicity at DreamWorks/Amblin Entertainment. She began her career as a publicity assistant at the Shoah Foundation, Steven Spielberg’s nonprofit organization dedicated to the recording of Holocaust survivor testimonies for educational use.

Popular on Variety

More Film

  • Woody Allen

    Woody Allen's 'A Rainy Day in New York' to Open Deauville Film Festival

    After being shelved by Amazon Studios in the U.S., Woody Allen’s “A Rainy Day in New York” will be opening the 45th edition of the Deauville American Film Festival in France this fall. “A Rainy Day in New York,” which stars Timotheé Chalamet and Elle Fanning, will be the 8th film by Allen to play [...]

  • Phyllis Nagy

    Writers Guild Candidate Phyllis Nagy Warns of Risks to Residuals (EXCLUSIVE)

    Phyllis Nagy, who is challenging Writers Guild of America West President David Goodman, has warned that guild leaders are endangering future residuals. Nagy, in a message posted Wednesday on her Writers Forward Together site, said residual payments are the most important issue the WGA faces during upcoming negotiations on a successor deal to the current master [...]

  • Geneva Wasserman

    Condé Nast Taps Film Veteran Geneva Wasserman as SVP of Motion Pictures

    Condé Nast Entertainment hired Geneva Wasserman as senior vice president of motion pictures, overseeing development of the media company’s slate of feature film properties. Wasserman, a nearly 20-year veteran of the entertainment industry, most recently served as co-founder and executive producer of production firm Project Z Entertainment. She takes over the role at CNE after [...]

  • Annabelle Wallis'The Loudest Voice' TV show

    James Wan's New Horror Film Casts 'Loudest Voice' Star Annabelle Wallis (EXCLUSIVE)

    Annabelle Wallis, who most recently appeared in Showtime’s Roger Ailes miniseries “The Loudest Voice,” has been tapped to star in James Wan’s top secret horror project, sources tell Variety. Wan is tackling the movie this fall before he jumps into prep on the “Aquaman” sequel with Jason Momoa at the top of 2020. Plot details [...]

  • CineLink Work in Progress Provides Step

    CineLink Work in Progress Provides Step Onto International Stage

    The Sarajevo Film Festival’s CineLink Work in Progress section has become a major venue for filmmakers from Southeastern Europe, the Middle East and North Africa – this year it saw nearly 70 submissions, the most in the past decade. The competitive program boasts a large number of projects that have gone on to achieve major [...]

  • System Crasher

    Oscars: Germany Selects 'System Crasher' for International Feature Film Award

    Germany has chosen Nora Fingscheidt’s “System Crasher” as its entry for the newly re-branded International Feature Film award at the 92nd Academy Awards, it was announced Wednesday by promotional body German Films. Produced by Kineo Filmproduktion and Weydemann Bros, the film won a Silver Bear at the Berlin Film Festival, where it received its world premiere [...]

  • Stephen Woolley Elizabeth Karlsen

    Shochiku Backs U.K.'s Number 9 Films With First-Look Deal

    Number 9 Films has signed a first-look distribution deal for its films in Japan with Japanese studio Shochiku, the British independent announced Wednesday. As part of the multi-year deal, which will focus on Number 9’s slate of theatrical films, Shochiku will contribute to the production company’s overhead as well as development funding. The first title [...]

More From Our Brands

Access exclusive content