You will be redirected back to your article in seconds

French Stars, Executives Back Gender-Equality Initiative

On-screen stars and behind-the-camera talent in France have thrown their support behind 5050 Pour 2020 – an initiative to promote gender equality in the film business – and a campaign to wear white ribbons at Friday’s Cesar Awards under the new social-media moniker #NowWeAct (Maintenant On Agit).

The French Academy will hand out the ribbons to guests at the Cesars, and actresses including Vanessa Paradis and Clemence Poesy are among the industry names who have backed the move, organized in association with the Foundation for Women, in a letter published in French newspaper Liberation.

The 5050 Pour 2020 movement is collecting and publishing figures relating to the gender balance – or disparity – in French film. “While French cinema has not been shaken by the shock wave of the Weinstein affair, it seems essential to us to advance on concrete measures, which go beyond the subject of sexual violence,” a message on the group’s website read.

It has challenged French cultural institutions to ensure that their boards of directors are evenly split between men and women by 2022. “We expect decision-makers at the heart of these bodies to become aware of parity, youth and diversity,” the group said. It also called for better monitoring to ensure the 50/50 ambition was realized including information on pay at all levels of the business.

The moves to highlight inequality and harassment issues and promote change come after a range of similar measures in the U.S. and elsewhere in Europe. In Britain, stars mostly wore black at the BAFTAs, following the lead of their peers at the Golden Globes.

The British Film Institute has also led a charge to tackle harassment as part of its wider diversity aims. During the Berlin Film Festival, a European initiative was launched to monitor and report harassment, and well-known female directors backed calls for equality after the release of new data revealing the scale of the gender pay gap.

More Film

  • Glass trailer

    'Glass': Five Box Office Takeaways From M. Night Shyamalan's Thriller

    With his fifth No. 1 box office opening, M. Night Shyamalan has plenty to celebrate. “Glass,” the conclusion to a trilogy that consists of the 2000 cult hit “Unbreakable” and 2016’s box office sensation “Split,” topped the box office last weekend — though its win comes with a few caveats. James McAvoy reprised his role [...]

  • Berlin: Patra Spanou Picks Up Panorama

    Berlin: Patra Spanou Picks Up Panorama Title 'Family Members' (EXCLUSIVE)

    Patra Spanou has picked up world sales rights to “Los miembros de la familia” (Family Members), which will world premiere in the Berlin Film Festival’s Panorama section. Variety has been given an exclusive first look of the film’s trailer. The film is the second feature from writer/director Mateo Bendesky, and is produced by Agustina Costa [...]

  • Great Point Media, The Development Partnership

    Great Point Media, The Development Partnership Join Forces on Slate of Movies

    Great Point Media and The Development Partnership, the development and production arm of the talent agency the Artists Partnership, are joining forces to develop, package, and co-produce multiple films, kicking off with three projects, including “Chasing Agent Freegard,” starring James Norton (“War & Peace”). “Chasing Agent Freegard,” which is being produced by “Captain Phillips” co-producer [...]

  • Berlin: FiGa Acquires ‘Landless,’ Drops ‘Hormigas’

    Berlin: FiGa Acquires ‘Landless,’ Drops ‘Hormigas’ Trailer (EXCLUSIVE)

    Sandro Fiorin’s Miami-based FiGa Films, a leading sales agent on the independent Latin American scene, has announced the acquisition of Brazilian doc “Landless,” and released a trailer for the Costa Rican-Spanish drama “El despertar de las hormigas.” Both features will play at this year’s Berlinale Forum and come from young Latin American filmmakers making their [...]

  • Ryan Reynolds Cancels Arm Surgery to

    Ryan Reynolds Cancels Arm Surgery to Promote 'Deadpool 2' in China

    Ryan Reynolds canceled surgery on his arm to fly to China and charm “Deadpool” fans in Beijing on Sunday ahead of the franchise’s unexpected China theatrical debut. Just last week, Fox suddenly announced that a re-cut, PG-13 “Deadpool 2” would hit Chinese theaters starting this Friday – the first time the notoriously blood-splattered and foul-mouthed [...]

More From Our Brands

Access exclusive content