×
You will be redirected back to your article in seconds

Fox Film Chief Stacey Snider Warns Hollywood Not to Rely Solely on ‘Caped Crusaders’

Twentieth Century Fox Film Chairman and CEO Stacey Snider appealed to Hollywood studios Monday to continue providing a broad range of content for diverse audiences instead of relying solely on tentpoles “based on caped crusaders.”

“The studios need to have a bigger appetite for big cinematic, tentpole-type entertainment that isn’t necessarily based on branded material,” Snider said at European film exhibitors’ conference CineEurope in Barcelona, Spain. “When you think about ‘The Greatest Showman’…what we had to hang onto was that the music was incredible and that, if ever there was a person to be ‘The Greatest Showman’ at Christmastime, it was Hugh Jackman. The same with ‘The Martian’ – it was based on a book that was self-published. It was hardly a bestseller.”

Snider said she was concerned that, as the film business becomes more globalized and focuses on more universal themes, movies “can’t just be based on caped crusaders.” Hollywood should continue to make movies aimed at the “the non-event-film goer,” Snider added. “If we don’t continue to reach out to the folks that come more than just to see ‘The Avengers,’ we are going to have just the weekend business.”

Snider said studios had to stay on their toes in a social-media world where word of mouth was amplified, and where they could go rapidly from having their best month to their worst month. “[This] is a reality that we have all had to live with for the last several years. I think it is a result of a consumer who is more knowledgeable – they have more information about the quality of the films, they’ve got more choice, so they can opt in or opt out based on word of mouth and other recommendations.”

A broad selection of content helps, she said. “For the studios that expect that more of the same will always bring a result, there is folly in that. We want to continue, for example, with our ‘X-Men’ movies and our ‘Deadpool’ movies, but at the same time we have great success with a movie like ‘Murder on the Orient Express’ or ‘The Greatest Showman,’ where we are very mindful of speaking to this global audience, but not doing it in a way that in the past has homogenized all of the product,” Snider said. “Where things fall off the cliff is when that bright consumer says, ‘I have seen this movie.’”

She conceded that globalization and market consolidation brought challenges for the industry, but pledged to continue to invest in a diverse range of movies, with diverse casts and crews, and to stay attuned to local markets.

“There are plenty of examples out there that signal that including diversity and including a local perspective in these larger movies is great business,” she said. “When you look at a movie like ‘Black Panther’ or ‘Coco,’ or in the case of ‘Deadpool’ – it is led by Ryan Reynolds, a Caucasian, but we have a diverse cast that surrounds him – I would venture to say that Zazie Beetz is as popular in the film as he is. We are mindful that these big franchise films need to be original, need to respond to local cultures, and local diverse casts.”

She said Fox was committed to producing a wide variety of films, adding that her colleague Stephen Gilula, Fox Searchlight co-president, told her last night that Guillermo del Toro’s Oscar-winning “The Shape of Water” was close to grossing $200 million overseas, and in Latin America did better business than “Star Wars.” “We just have to be able to be responsive to the world audience that is available to us,” she said.

More Film

  • '2019 Oscar Nominated Short Films: Live

    Film Review: ‘2019 Oscar Nominated Short Films: Live Action’

    The Academy skewed dark in its choice of live-action shorts this year, selecting four films to slit your wrists by — each one featuring child endangerment in a different form — and a fifth, about a diabetic on her death bed, that finds a glimmer of uplift at the other end of life. If that [...]

  • How the 'Rich Eisen Show' Mixes

    How the 'Rich Eisen Show' Mixes Sports and Showbiz in an Entertaining Mix

    Walking through the El Segundo studio where veteran sportscaster Rich Eisen tapes his daily “Rich Eisen Show,” the sheer density of sports memorabilia is overwhelming — everything from game balls to jerseys, gear, autographs and uncountable photos are crammed onto every inch of wall and desk space. But step into Eisen’s dressing room, and the [...]

  • Yorgos Lanthimos

    Film News Roundup: 'The Favourite' Director Yorgos Lanthimos Boards Crime Drama

    In today’s film news roundup, Yorgos Lanthimos has set up a crime drama, “Here Lies Daniel Tate” is being adapted, and Donna Langley becomes a member of the USC film school board. DIRECTOR HIRED “The Favourite” producer-director Yorgos Lanthimos has signed on to write and direct crime drama “Pop. 1280,” an adaptation of Jim Thompson’s [...]

  • Brody Stevens Dead

    Comedian Brody Stevens Dies at 48

    Prominent Los Angeles comedian Brody Stevens died Friday in Los Angeles, Variety has confirmed. He was 48. “Brody was an inspiring voice who was a friend to many in the comedy community,” Stevens’ reps said in a statement. “He pushed creative boundaries and his passion for his work and his love of baseball were contagious. [...]

  • Contract Placeholder Business

    Hollywood Agents Blast Writers Guild Over New Proposals

    The war between the Writers Guild of America and Hollywood agents has escalated as the two sides battle over the rules on how writers are represented. The latest volley emerged Friday from Karen Stuart, executive director of the Association of Talent Agents, who accused WGA leaders of misleading its members and asserted that the guild [...]

  • Xavier Legrand Custody

    Cesar Awards: Xavier Legrand’s ‘Custody’ Wins Best Film

    Xavier Legrand’s feature debut “Custody,” a tense portrait of a family torn by domestic violence, won best film, actress (for Lea Drucker), and original screenplay at the 44th Cesar Awards, which took place at the Salle Pleyel in Paris. The awards are France’s highest film honors. “Custody,” which marks Legrand’s follow up to his Oscar-nominated [...]

  • Editorial use only. No book cover

    'Crazy Rich Asians,' 'Late Show With Stephen Colbert' Win Publicity Campaign Awards

    Hollywood publicists have selected “Crazy Rich Asians” as the top movie publicity campaign for 2018 and “The Late Show With Stephen Colbert” as the best television campaign. Warner Bros.’ “Crazy Rich Asians” topped the campaigns for Disney’s “Black Panther,” Fox’s “Bohemian Rhapsody,” Paramount’s “A Quiet Place,” Sony’s “Spider-Man: Into the Spider-Verse,” and Universal’s “Halloween” for [...]

More From Our Brands

Access exclusive content