×
You will be redirected back to your article in seconds

‘First Man’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Universal Pictures claims the top spot in spending with “First Man.”

Ads placed for the drama had an estimated media value of $8.4 million through Sunday for 621 national ad airings on 24 networks. (Spend figures are based on estimates generated from Sept. 24-30. Estimates may be updated after the chart is posted as new information becomes available.) Universal prioritized spend across networks including CBS, NBC and Fox, and during specific programming such as NFL Football, The Big Bang Theory and The Good Doctor.

Just behind “First Man” in second place: Columbia Pictures’ “Venom,” which saw 975 national ad airings across 36 networks, with an estimated media value of $5.86 million.

TV ad placements for Warner Bros.’ “A Star Is Born” (EMV: $5.52 million), Twentieth Century Fox’s “Bad Times at the El Royale” ($4.86 million) and Universal Pictures’ “Night School” ($4.78 million) round out the chart.

Notably, “Bad Times at the El Royale” has the best iSpot Attention Index (109) in the ranking, getting 9% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$8.4M – First Man

Impressions: 329,846,280
Attention Score: 92.05
Attention Index: 91
National Airings: 621
Networks: 24
Most Spend On: CBS, NBC
Creative Versions: 21
Est. Lifetime TV Spend: $18.98M
Studio: Universal Pictures
Started Airing: 06/08/18

$5.86M – Venom

Impressions: 352,761,035
Attention Score: 89.85
Attention Index: 71
National Airings: 975
Networks: 36
Most Spend On: NBC, Adult Swim
Creative Versions: 35
Est. Lifetime TV Spend: $14.75M
Studio: Columbia Pictures
Started Airing: 09/04/18

$5.52M – A Star Is Born

Impressions: 254,270,694
Attention Score: 90.52
Attention Index: 76
National Airings: 508
Networks: 34
Most Spend On: FOX, NBC
Creative Versions: 21
Est. Lifetime TV Spend: $13.29M
Studio: Warner Bros.
Started Airing: 09/02/18

$4.86M – Bad Times at the El Royale

Impressions: 241,583,514
Attention Score: 93.42
Attention Index: 109
National Airings: 773
Networks: 30
Most Spend On: CBS, FOX
Creative Versions: 11
Est. Lifetime TV Spend: $13.75M
Studio: Twentieth Century Fox
Started Airing: 09/04/18

$4.78M – Night School

Impressions: 276,212,277
Attention Score: 92.78
Attention Index: 100
National Airings: 836
Networks: 32
Most Spend On: CBS, FOX
Creative Versions: 31
Est. Lifetime TV Spend: $19.09M
Studio: Universal Pictures
Started Airing: 06/05/18

1 Movie titles with a minimum spend of $100,000 for airings detected between 09/24/2018 and 09/30/2018.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than eight million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

 

 

Popular on Variety

More Film

  • Swedes Call for Incentives to Keep

    Swedes Call for Incentives to Keep Potential Runaways at Home

    Horror film “Midsommar” did it last year. A new adaptation of the Swedish classic “The Emigrants” will do it next year. Prestigious productions that could have taken advantage of beautiful Swedish locations and craft expertise continue to run away to foreign locations for lower costs and tax incentives. Despite having a strong film industry creatively [...]

  • Ted FarnsworthDeadline's Cocktails on the Croisette,

    Former MoviePass Chairman Ted Farnsworth Trying to Buy Failing Subscription Company

    Ted Farnsworth, the financier who helped set in motion MoviePass’s meteoric rise and precipitous fall, has submitted an offer to purchase the beleaguered subscription service and its parent company, Helios and Matheson Analytics Inc. Financial terms of the offer were not disclosed, but Farnsworth, who served as Helios’ chairman and chief executive officer is also [...]

  • Billy Crystal Comedy 'Standing Up, Falling

    Billy Crystal and Ben Schwartz Comedy 'Standing Up, Falling Down' Picked Up By Shout! Studios (EXCLUSIVE)

    Shout! Studios has acquired all North American rights to comedy feature “Standing Up, Falling Down,” starring Billy Crystal, Ben Schwartz and Eloise Mumford. The theatrical release for the film, which debuted at Tribeca Film Festival, is slated for early next year. Schwartz, whose credits include “Parks & Recreation” and “Blue Iguana,” voices the title character [...]

  • Cocina Belleza

    San Sebastian: ‘Cocinar Belleza’s’ Sergio Piera, Toni Segarra Talk Culinary Art

    Cognoscenti of culinary documentaries relish how open the genre is, driving deep into technique, amazing spectators by revealing the profession’s depths. Rarely, however, does a documentary decide to sidestep the well-known beats of the genre, step back and capture a bigger picture that asks about the nature of beauty and art rather than culinary craftsmanship [...]

  • Constance Wu and Jennifer Lopez star

    ‘Hustlers’ Acquired for Germany by Fred Kogel’s New KKR-Backed Company

    Fred Kogel’s budding media powerhouse, backed by KKR but still without a name, has acquired “Hustlers” for Germany and Austria in an all-rights deal with STXfilms. The movie, starring Jennifer Lopez and Constance Wu, will be released in Germany via Universum Film on Dec. 5. The pic, about a group of enterprising strippers, premiered to [...]

  • Nina Wu Midi Z Un Certain

    Chinese Indie Films, Indian Fare Dominate Pingyao Festival Lineup

    Chinese indie films and Indian fare dominate the lineup of the Pingyao International Film Festival. The main selection for the festival’s third edition will include 28 world premieres, organizers revealed on Monday. The event will screen 52 films from 26 countries and territories, with all of them having their China debut. The opening film is [...]

  • 'Sound of Metal' Review: Riz Ahmed

    Toronto Film Review: 'Sound of Metal'

    “Sound of Metal” is a film with a potent, searing hook. It stars Riz Ahmed, who is such a sensational actor (just watch him in “Jason Bourne” or “Nightcrawler” or “The Sisters Brothers”), as Ruben, a punk-metal drummer, heavy on the tattoos and peroxide, who has been thrashing away as part of a caterwauling noise [...]

More From Our Brands

Access exclusive content