You will be redirected back to your article in seconds

Europe Sees Record Theater Admissions in 2017

Russia overtakes France as leading European market for admissions

Movie ticket sales across the whole of Europe hit an estimated record 1.29 billion in 2017, according to data released Thursday by the European Audiovisual Observatory. Figures for the 28-nation European Union showed a slight drop, but remained strong when seen in historical context.

The European Audiovisual Observatory, an agency that collates official information on the audiovisual industry across Europe, said 985 million tickets were sold across the 28 E.U. member states last year. Although this was 6.6 million fewer admissions than in 2016, a decline of 0.7%, the overall number still remained the second-highest recorded in the E.U. since 2004. The agency’s report said that the 2017 results “confirm the regained strength of the European theatrical market, which had been declining from 2010 up until 2014.”

The report, released just before the official opening of the Berlin Film Festival, said the marginal decline in total E.U. admissions could largely be attributed to a major drop in Italy and a comparatively poor year-on-year performance in France. Italy saw admissions fall 12.9% to 99.2 million. A major contributing factor was the lack of a title comparable to 2016 local comedy “Quo Vado?”, which achieved Italy’s highest admissions result of all time with 8.9 million. Italy saw its market share for local productions fall from 28.7% in 2016, when “Quo Vado?” led all titles, to 18.3% in 2017.

In France, admissions in 2017 slipped 1.8% to 209.2 million. This meant that France lost its claim to being Europe’s biggest market in terms of admissions, overtaken now by Russia, which enjoyed a record year. (The European Audiovisual Observatory tracks a number of non-E.U. territories in Europe, including Russia and Turkey.) Russia saw ticket sales surpass 200 million for the first time, finishing at 213.6 million admissions for 2017, a rise of 9.7%. Turkey saw a resurgence after a two-year stagnation, with admissions up 22.1% to 71.2 million.

Combining the figures from E.U. and non-E.U. countries, total tracked ticket sales across Europe hit their highest level on record, with an estimated 1.29 billion tickets.

Within the E.U., Britain and Germany were the only major markets to record year-on-year gains, with Britain up 1.4% at 170.6 million and Germany up 1% at 122.3 million. In total, 13 E.U. nations saw admissions rise, while the numbers tumbled in seven member states and remained stable in five. Three countries – Belgium, Luxembourg, Malta – have yet to report final figures. Record highs were reached in Poland (56.6 million), Netherlands (36 million), Romania (14.5 million) and the Slovak Republic (6.7 million).

Disney’s “Star Wars: The Last Jedi”  and “Beauty and the Beast” were the top-ranked films in the E.U., along with Universal’s “Despicable Me 3.” “The first figures already available would seem to suggest that both European films and U.S. films registered a slight year-on-year decline in admissions,” the observatory’s report said. “As in 2016, it looks as though there were no breakaway successes as no single film seems to have generated more than 30 million admissions in 2017.”

Within the E.U., France and Britain achieved the highest market shares for local productions (including U.S. studio inward-investment titles), with both markets achieving local market share of 37.4%. Turkey continued to lead among all European markets with a local market share of 56.5% in 2017.

More Film

  • Viola Davis, Chadwick Boseman Starring in

    Viola Davis, Chadwick Boseman Starring in 'Ma Rainey's Black Bottom' for Netflix

    Viola Davis and Chadwick Boseman will star in the movie adaptation of the play “Ma Rainey’s Black Bottom” for Netflix. George C. Wolfe (“Lackawanna Blues”) will direct from a script by Ruben Santiago-Hudson, based on the award-winning play by August Wilson. Other cast include Glynn Turman, Colman Domingo (“If Beale Street Could Talk”) and Michael Potts. Denzel [...]

  • Crazy Bitches

    Why the CASE Act Will Empower Creatives to Fight the Horrors of Piracy

    Our horror film, “Crazy Bitches,” was released on Valentine’s Day 2015. We invested in an online marketing campaign that resulted in two times the industry clickthrough rate and 2.6M social media impressions in the week leading up to the release. So, we had reason to expect a successful return. What we didn’t count on was [...]

  • Alamo Drafthouse LA

    Alamo Drafthouse to Open in Downtown Los Angeles in July

    The Alamo Drafthouse Cinema chain is planning to open its first Los Angeles location with a “soft launch” in early July in the city’s downtown. The Texas-based chain, which has 38 locations, specializes food and drink service with unique programming. It announced Wednesday that the Los Angeles site, located at the Bloc, would offer an [...]

  • Max Landis Dropped by Manager Following

    Max Landis Dropped by Manager Following Sexual Assault Allegations

    Max Landis has been dropped as a client by his manager, a day after sexual assault allegations emerged against the  screenwriter. “I do not represent Max Landis,” Britton Rizzio at Writ Large Management told Variety in a statement. Landis is facing allegations of sexual abuse and psychological manipulation from eight women who told their stories [...]

  • Fox Layoffs

    Another Round of Layoffs Hit Disney and 20th Century Fox Film Divisions (EXCLUSIVE)

    Another round of layoffs are going down for employees merged in Disney’s acquisition of 20th Century Fox, individuals with knowledge of the company told Variety. The Wednesday reduction is the smallest round the studio has enacted since formally acquiring the film and TV assets of 20th Century in March, with a few dozen employees being [...]

  • Lin-Manuel Miranda

    Netflix Lands Lin-Manuel Miranda's 'Tick, Tick... Boom' (EXCLUSIVE)

    Following a heated bidding war, Netflix has walked away with the rights to “Tick, Tick… Boom,” a musical adaptation to be directed by “Hamilton” creator Lin-Manuel Miranda. Sources say Andrew Garfield is the top choice to star, though no deal is done. “Dear Evan Hansen” writer Stephen Levenson adapting the script based on the original [...]

More From Our Brands

Access exclusive content