×
You will be redirected back to your article in seconds

‘Crazy Rich Asians’ Tracking for $18 Million-Plus U.S. Opening

Crazy Rich Asians” is headed for a solid opening of at least $18 million during its five-day launch on Aug. 15-19, early tracking showed Thursday.

Crazy Rich Asians,” based on the 2013 novel by Kevin Kwan, follows a young Asian-American woman who meets her boyfriend’s parents — and discovers they’re one of the richest families in Singapore. Jon M. Chu directed from the script by Adele Lim and Peter Chiarelli. The film stars Constance Wu, Henry Golding, Gemma Chan, Lisa Lu, Awkwafina, Ken Jeong, Ronny Chieng, and Michelle Yeoh.

Tracking numbers showed unaided awareness for “Crazy Rich Asians” at 7%, total awareness at 48%, and definite interest at 31% with a first estimate of $20 million. Warner Bros., which opted for a Wednesday launch, has indicated that its own tracking shows the debut at $18 million.

The best recent performer among romantic comedies was Amy Schumer’s “Trainwreck,” which debuted to $30 million in 2015 on its way to a domestic total of $110 million.

STXfilms is opening action-thriller “Mile 22,” starring Mark Wahlberg, on Aug. 17, with early tracking pointing to a $17 million launch. Tracking numbers showed unaided awareness for “Mile 22” at 5%, total awareness at 43%, and definite interest at 39%.

Wahlberg is portraying a demoted CIA agent stationed in Indonesia, where he investigates the murder of three CIA agents.

Early tracking for Sony’s prehistoric drama “Alpha,” opening that same weekend and starring Kodi Smit-McPhee, came in under $10 million. Tracking numbers showed unaided awareness at 4%, total awareness at 39%, and definite interest at 31%.

More Film

  • Ludwig Göransson Talks 'Black Panther,' Childish

    Composer Ludwig Göransson on 'Black Panther' Music, Childish Gambino and Danny Elfman

    Ludwig Göransson is fairly new to the music-for-screens game, but it surprised no one when his score for the billion-dollar “Black Panther” — a deft swirl of blockbuster orchestra, hip-hop and authentic Africana — prompted his first Oscar nomination (and three Grammys on Feb. 10). The Swedish composer spoke to Variety in the midst of [...]

  • Awards Season Red Carpet jewelry

    A Look at Awards Show Jewelry: Bolder and Brighter

    After last year’s Golden Globes “blackout” to support women’s equality and a more muted awards season, brighter fashion and bolder jewelry are back on the scene. From stacks of bracelets to glitzy hair clips all in millions of dollars in diamonds, here’s how this year’s contenders have been upping their jewelry game. Diamond Drop Necklaces [...]

  • Rick Caruso

    How Rick Caruso's Vision and Philanthropy Are Shaping L.A.

    Rick Caruso says he builds for the next 100 years. The Westside Los Angeles-based real estate developer and billionaire is the force behind the Grove, the Americana at Brand, the Commons at Calabasas, Palisades Village and the recently opened Rosewood Miramar Beach resort in Montecito. He is being honored by Variety with the Power of [...]

  • The Wife - Production & Publicity

    Oscar Wilde Awards Continues Tradition of Honoring Creative Visionaries

    The 2019 recipients of the Oscar Wilde Award, now in its 14th year, amply embody the values of sponsoring organization the U.S.-Ireland Alliance, created by Trina Vargo “with a vision,” as she puts it, “of making an old relationship contemporary, and inclusive.” Slated to be feted on Feb. 21 at J.J. Abrams’ Bad Robot HQ [...]

  • Rami Malek Marina de Tavira Bradley

    Listen: Conversations With This Year's Spirit and Oscar Nominees

    PLAYBACK is a Variety / iHeartRadio podcast bringing you conversations with the talents behind many of today’s hottest films. New episodes air every Thursday. The film awards season finally comes to an end this weekend with the Film Independent Spirit Awards and the 91st Academy Awards. Here at “Playback” we’ve spoken to a number of [...]

  • Of Fathers and Sons

    Producer of Oscar-Nommed Syria Documentary Could Miss Awards Due to Visa Problem

    A German producer’s hopes to attend Sunday’s Academy Awards ceremony, where his film is up for an Oscar, look likely to be dashed by tightened U.S. Department of Homeland Security restrictions and increased bureaucracy. Hans Robert Eisenhauer is one of the producers of “Of Fathers and Sons,” director Talal Derki’s film about a radical Islamist [...]

  • Speaker of the United States House

    Nancy Pelosi, Ava DuVernay Honored at VH1 Trailblazers Event

    Cher is feeling a little better about what’s happening in Washington, D.C. “When I see Trump spew his hate and tell his gazillion lies, I get pissed off and feel uneasy at the same time,” the Oscar winner and frequent Trump critic said Wednesday while introducing Speaker of the House Nancy Pelosi at VH1 Trailblazers [...]

More From Our Brands

Access exclusive content