In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Walt Disney Pictures claims the top spot in spending with “Christopher Robin.”
Ads placed for the fantasy film had an estimated media value of $4.28 million through Sunday for 1,074 national ad airings on 34 networks. (Spend figures are based on estimates generated from July 30 through Aug. 5. Estimates may be updated after the chart is posted as new information becomes available.) Walt Disney prioritized spend across networks such as NBC, Nick and HGTV, and during shows including The Loud House, SpongeBob SquarePants and America’s Got Talent.
TV ad placements for LD Entertainment’s “Dog Days” (EMV: $3.89 million), Columbia Pictures’ “Alpha” ($3.7 million) and STX Entertainment’s “Mile 22” ($3.01 million) round out the chart.
Notably, “Mile 22” has the best iSpot Attention Index (110) in the ranking, getting 10% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
1 Movie titles with a minimum spend of $100,000 for airings detected between 07/30/2018 and 08/05/2018.
* TV Impressions – Total TV ad impressions delivered for the brand or spot.
* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than eight million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.
Popular on Variety
The 2019 Governors Ball by the Numbers
Hollywood Picks the Best Oscar Looks of All Time
Last Time I Cried at the Movies
How Alfonso Cuarón Filmed that 'Roma' Beach Scene in One Shot
Rebel Wilson on 'Isn't It Romantic' Controversy: 'It Was Purely to Lift My Fellow Plus-Size Women Up'
'Lorena' Director: Howard Stern Owes Lorena Bobbitt a Public Apology
Daniel Radcliffe on Answering Prayers in 'Miracle Workers'
BTS Wants to Sing With Lady Gaga
How Miley Cyrus Set Up Her Duet With Shawn Mendes
Smokey Robinson Defends J. Lo’s Motown Grammy Tribute
Some directors make their presence felt in every frame of their films, while others operate in service of the stories and the stars. There is no such thing as an egoless director, but Stanley Donen, who died at age 94, made every effort to efface himself from the picture in order to let a film’s [...]
Richard E. Grant, Bo Burnham and “Roma” were among the early winners at the 2019 Film Independent Spirit Awards, held Saturday on the beach in Santa Monica, Ca. Grant took the best supporting male prize for his role in “Can You Ever Forgive Me?”, about celebrity forger Lee Israel, edging out stiff competition in Adam [...]
The 2019 Independent Spirit Awards are taking place on a beach in Santa Monica, Calif., with “We the Animals” topping nominations with five. “Eighth Grade,” “First Reformed,” and “You Were Never Really Here” are up for four each. The Spirit Awards are chosen by the Film Independent’s 6200 members after an anonymous committee votes on nominations. [...]
Watching the Academy Awards telecast, then grousing about it the next day, has become a hipster parlor game — it’s what the Complete Oscar Experience now is. The complaints are legion, and we all know what they are, because we’ve all made them. The show was too long. The host bombed. His or her opening [...]
“Sorry to Bother You” director and musician Boots Riley, who wrote a scathing criticism of Spike Lee’s “BlacKkKlansman” for its positive representation of law enforcement, said that he and the “Do the Right Thing” auteur are good now. But it took some time (and drama) to get there. Last year, Riley called Lee’s Oscar-nominated “BlacKkKlansman” [...]
“Green Book” viewers who are not totally versed in the ways of ’50s and ’60s jazz may come away from the heavily Oscar-nominated movie wondering just how well known and respected the film’s central musical figure, Don Shirley (played by Mahershala Ali), really was in his heyday. The answer: revered enough to have picked up [...]
As news of the death of prolific director Stanley Donen spread Saturday, the industry was quick to remember the helmer of so many classic musicals. Donen directed such hits as “Singin’ in the Rain,” co-directed with and starring Gene Kelly; “Funny Face” with Audrey Hepburn; and “Charade,” with Hepburn and Cary Grant. “Stanley Donen was [...]