×
You will be redirected back to your article in seconds

‘Bumblebee’ Sets Early Screenings Two Weeks Before Official Premiere

Paramount Pictures will show Hailee Steinfeld’s “Bumblebee” on Dec. 8 in North America — 13 days before the “Transformers” spinoff opens.

The studio announced the screenings Wednesday, two days after Amazon and Atom Tickets said they were offering Amazon Prime members an exclusive early showing of Warner Bros.’ “Aquaman” on Dec. 15. “Aquaman” is opening opposite “Bumblebee” on Dec. 21. Disney is opening “Mary Poppins Returns” two days earlier.

Customers who buy a ticket to the early screenings of “Bumblebee” will also receive a Transformers: Tiny Turbo Changers Movie Toy from Hasbro. Showtimes will be at 7 p.m.

Studios have been opting to go early on major titles during the past year. Amazon, Atom Tickets, and Sony teamed last December on early showings of “Jumanji: Welcome to the Jungle” and generated $1.9 million domestically. Warner Bros.’ recently generated $1.8 million from early showings of “Fantastic Beasts: The Crimes of Grindelwald” on the Tuesday and Wednesday (Nov. 13 and 14) at 600 venues before the film went into wide release.

“Bumblebee” is set in 1987 in a beach town, where Steinfeld’s character discovers a battle-scarred and broken yellow Volkswagen and revives him. The film also stars John Cena, Jorge Lendeborg Jr., John Ortiz, Jason Drucker, Pamela Adlon, and Stephen Schneider.

“Bumblebee” is the sixth installment of the Transformers franchise, which has grossed $4.3 billion worldwide since the first film in 2007. It’s directed by Travis Knight and written by Christina Hodson.

More Film

  • Flesh Out review

    Berlin film review: 'Flesh Out'

    Ignore the awful English-language title: “Flesh Out” is an emotionally rich, sensitively made film about a young woman in Mauritania forced to gain weight in order to conform to traditional concepts of well-rounded beauty before her impending marriage. Strikingly registering the sensations of a protagonist living between the dutiful traditions of her class and the [...]

  • Marighella review

    Berlin Film Review: 'Marighella'

    Does Brazil need a film that openly advocates armed confrontation against its far-right government? That’s the first question that needs to be asked when discussing “Marighella,” actor Wagner Moura’s directorial debut focused on the final year in the life of left-wing insurrectionist Carlos Marighella during Brazil’s ruthless military dictatorship. For whatever one might think of [...]

  • Hiccup (Jay Baruchel) and his Night

    ‘How to Train Your Dragon: The Hidden World’ Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV ad measurement and attribution company iSpot.tv, DreamWorks Animation claims the top spot in spending for the second week in a row with “How to Train Your Dragon: The Hidden World.” Ads placed for the fantasy film had an estimated media value [...]

  • Marc Weinstock Mary Daily Paramount

    Paramount Pictures Names Mary Daily Co-President of Marketing, Distribution With Marc Weinstock

    Paramount Pictures has promoted Mary Daily, the current international marketing and home entertainment head, to co-president of worldwide marketing and distribution. Daily will join incoming co-president Marc Weinstock in the role. Variety previously, exclusively reported that Weinstock, former president of Annapurna Films, would be coming to the storied Hollywood lot to replace David Sameth. Both [...]

  • The Favourite Black Panther

    Audience for Best Picture Nominees Most Diverse in Years, Report Shows

    Theatergoers for Academy Awards best picture-nominated films have become younger and more diverse over the past four years, a report released exclusively to Variety showed. Movio, a Vista Group company which specializes in cinema marketing data analytics, said the changes in demographic shifts correspond to the best picture lineup becoming more diverse since the 2015 [...]

More From Our Brands

Access exclusive content