×
You will be redirected back to your article in seconds

‘Bad Times at the El Royale’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Twentieth Century Fox claims the top spot in spending with “Bad Times at the El Royale.”

Ads placed for the thriller had an estimated media value of $5.16 million through Sunday for 721 national ad airings on 28 networks. (Spend figures are based on estimates generated from Sept. 17-23. Estimates may be updated after the chart is posted as new information becomes available.) Twentieth Century Fox focused on reaching a male-skewing, football-loving audience, spending heavily across programming including NFL Football, College Football and South Park, and on networks such as NBC, Fox and CBS.

Just behind “Bad Times at the El Royale” in second place: Universal Pictures’ “First Man,” which saw 471 national ad airings across 24 networks, with an estimated media value of $5.02 million.

TV ad placements for Universal’s “The House With a Clock in Its Walls” (EMV: $4.43 million) and “Night School” ($4.37 million), along with Amazon Studios’ “Life Itself” ($3.98 million), round out the chart.

Notably, “First Man” has the best iSpot Attention Index (104) in the ranking, getting 4% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$5.16M – Bad Times at the El Royale

Impressions: 223,406,767
Attention Score: 88.42
Attention Index: 68
National Airings: 721
Networks: 28
Most Spend On: NBC, FOX
Creative Versions: 7
Est. Lifetime TV Spend: $8.77M
Studio: Twentieth Century Fox
Started Airing: 09/04/18

$5.02M – First Man

Impressions: 212,376,460
Attention Score: 92.43
Attention Index: 104
National Airings: 471
Networks: 24
Most Spend On: NBC, FOX
Creative Versions: 9
Est. Lifetime TV Spend: $10.65M
Studio: Universal Pictures
Started Airing: 06/08/18

$4.43M – The House With a Clock in Its Walls

Impressions: 390,547,682
Attention Score: 91.93
Attention Index: 98
National Airings: 1,179
Networks: 44
Most Spend On: ESPN, NBC
Creative Versions: 34
Est. Lifetime TV Spend: $21.31M
Studio: Universal Pictures
Started Airing: 07/13/18

$4.37M – Night School

Impressions: 252,730,499
Attention Score: 91.55
Attention Index: 94
National Airings: 763
Networks: 31
Most Spend On: NBC, ESPN
Creative Versions: 23
Est. Lifetime TV Spend: $14.28M
Studio: Universal Pictures
Started Airing: 06/05/18

$3.98M – Life Itself

Impressions: 272,807,309
Attention Score: 92.01
Attention Index: 99
National Airings: 738
Networks: 22
Most Spend On: NBC, CBS
Creative Versions: 26
Est. Lifetime TV Spend: $13.32M
Studio: Amazon Studios
Started Airing: 03/13/18

1 Movie titles with a minimum spend of $100,000 for airings detected between 09/17/2018 and 09/23/2018.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

* Attention Index – Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Variety has partnered with iSpot.tv, the real-time TV ad measurement company with attention analytics from more than eight million smart TVs, to bring you this weekly look at what studios are spending to market their movies on TV. Learn more about the iSpot.tv platform and methodology.

 

More Digital

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

  • Apple Culver City

    Apple Expects to Have Over 1,000 Employees in Culver City by 2022

    Apple announced plans to boost its L.A. presence, saying it expects to have more than 1,000 employees in Culver City, Calif., over the next three years, including its growing entertainment team. The move is part of the tech giant’s broader initiative to create 20,000 jobs in the U.S. by 2023 and includes a new $1 [...]

More From Our Brands

Access exclusive content