×

Aviron Pictures Taps Francois Martin as Media Strategy Executive VP (EXCLUSIVE)

Aviron Pictures is bolstering its executive roster with four new hires, Variety has learned.

As part of the move, Francois Martin has been named executive VP of media strategy and content distribution. At the same time Jeff Elefterion is joining as executive VP of creative marketing, Louis Spoto is coming on board as executive VP of business affairs, and Julie Gasparich has been tapped as director of field and events.

Aviron formed in 2017 with backing from venture capital firm BlackRock. It’s run by David Dinerstein, the former president of Lake Shore Entertainment and co-founder of Paramount Classics. The studio scored a hit with “Kidnap,” a thriller with Halle Berry that made $30.7 million when it opened last summer, and had another success with “The Strangers: Prey at Night,” a horror film with Christina Hendricks.

“As we celebrate our first year in business and the success of our first three campaigns, which cumulatively grossed $100 million in domestic box office, we’re excited to be deepening our bench with these fantastic industry vets,” Dinerstein said in a statement. “All are experts in their respective areas and collaborative team players.”

Martin will handle partnerships for releases across all platforms, along with managing TV sales for the company’s film slate. Prior to joining Aviron, Martin was at the Weinstein Company, where he worked on campaigns for “Kill Bill,” “Chicago,” “Django Unchained,” Silver Linings Playbook,” and “Inglorious Basterds.”

In his new role, Elefterion will execute domestic theatrical and home entertainment marketing campaigns. He previously oversaw domestic marketing at New Regency following gigs at Miramax and the Weinstein Company. There, he oversaw campaigns for “Birdman,” “The Revenant,” and “Gone Girl.”

Spoto, who comes to Aviron from law firm Loeb & Loeb, will spearhead business and legal affairs for the company, relating to acquisition, marketing, and distribution of films.

Meanwhile, Gasparich will lead regional publicity and promotions, as well as managing premieres and events. During her 10-year tenure at Warner Bros. Pictures, she worked on titles including “Gravity,” “Argo,” and the “Harry Potter” franchise.

Aviron’s upcoming releases include “Serenity,” a mystery thriller starring Matthew McConaughey and Anne Hathaway; “A Private War” with Rosamund Pike, Jamie Dornan, and Stanley Tucci; and “Three Seconds” featuring Joel Kinnaman, Pike, Clive Owen, and Common.

Popular on Variety

More Film

  • Leonardo Dicaprio Once Upon a Time

    Leonardo DiCaprio's Earth Alliance Commits $5 Million to Amazon Fires

    Earth Alliance, an environmental initiative backed by Leonardo DiCaprio, has committed $5 million toward the preservation of the Amazon rain forest following an alarming surge in wildfires. After launching Sunday, the organization’s emergency Amazon Forest Fund is working to support local partners and indigenous communities in their efforts to protect the sensitive habitats within the [...]

  • (from left) Luke Hobbs (Dwayne Johnson)

    Box Office: 'Hobbs & Shaw' Scores $102 Million Debut in China, Nears $600 Million Globally

    Universal’s “Hobbs & Shaw” returned to first place on the international box office charts, thanks to a massive $102 million debut in China. The “Fast & Furious” spinoff, starring Dwayne Johnson and Jason Statham, collected another $120 million overseas, boosting its foreign tally to $441 million. “Hobbs & Shaw” is nearing the $600 million mark [...]

  • Angel Has Fallen

    Box Office: 'Angel Has Fallen' Rises to No. 1 With $21 Million Debut

    “Angel Has Fallen,” the third chapter in Lionsgate and Millenium’s action franchise starring Gerard Butler, had a stronger opening weekend than expected, collecting $21.25 million during its first three days of release. Those ticket sales were enough to top domestic box office charts, bumping last weekend’s champ, Universal’s comedy “Good Boys,” to second place. Starring [...]

  • Amanda

    ‘Amanda’ Takes Home Best Int’l Film at 15th Sanfic

    SANTIAGO, Chile    French director Mikhael Hers’ “Amanda” scooped up the Best Int’l Film award Saturday (Aug. 24) at the 15th Santiago Int’l Film Fest (Sanfic), which reported a 20% audience uptick in the past two years and continues to grow its reputation as the most vibrant and prominent film festival in Latin America’s Southern [...]

  • disney d23

    Cruella, Kit Harington and Black Panther's Return: Everything We Learned at D23 Day Two

    Not to be outdone by the avalanche of series orders and casting announcements bolstering the new streaming series Disney Plus, Walt Disney Studios showed off its film wares in a marathon presentation at D23 on Saturday. The Anaheim, Calif. expo brought star power, if perhaps fewer surprises than Friday’s presentation, as fans in princess and [...]

  • Harvey Weinstein, Katie Holmes, Taylor Swift'The

    Taylor Swift Downplays Association With Harvey Weinstein

    Taylor Swift’s association with disgraced movie mogul Harvey Weinstein was among the topics the singer addressed in a revealing new interview with The Guardian. Weinstein held producer credits for the movies “One Chance” and “The Giver,” both of which featured Swift — in the former, a song, and in the latter, a supporting role. She [...]

More From Our Brands

Access exclusive content