×
You will be redirected back to your article in seconds

Aviron Pictures Taps Francois Martin as Media Strategy Executive VP (EXCLUSIVE)

Aviron Pictures is bolstering its executive roster with four new hires, Variety has learned.

As part of the move, Francois Martin has been named executive VP of media strategy and content distribution. At the same time Jeff Elefterion is joining as executive VP of creative marketing, Louis Spoto is coming on board as executive VP of business affairs, and Julie Gasparich has been tapped as director of field and events.

Aviron formed in 2017 with backing from venture capital firm BlackRock. It’s run by David Dinerstein, the former president of Lake Shore Entertainment and co-founder of Paramount Classics. The studio scored a hit with “Kidnap,” a thriller with Halle Berry that made $30.7 million when it opened last summer, and had another success with “The Strangers: Prey at Night,” a horror film with Christina Hendricks.

“As we celebrate our first year in business and the success of our first three campaigns, which cumulatively grossed $100 million in domestic box office, we’re excited to be deepening our bench with these fantastic industry vets,” Dinerstein said in a statement. “All are experts in their respective areas and collaborative team players.”

Martin will handle partnerships for releases across all platforms, along with managing TV sales for the company’s film slate. Prior to joining Aviron, Martin was at the Weinstein Company, where he worked on campaigns for “Kill Bill,” “Chicago,” “Django Unchained,” Silver Linings Playbook,” and “Inglorious Basterds.”

In his new role, Elefterion will execute domestic theatrical and home entertainment marketing campaigns. He previously oversaw domestic marketing at New Regency following gigs at Miramax and the Weinstein Company. There, he oversaw campaigns for “Birdman,” “The Revenant,” and “Gone Girl.”

Spoto, who comes to Aviron from law firm Loeb & Loeb, will spearhead business and legal affairs for the company, relating to acquisition, marketing, and distribution of films.

Meanwhile, Gasparich will lead regional publicity and promotions, as well as managing premieres and events. During her 10-year tenure at Warner Bros. Pictures, she worked on titles including “Gravity,” “Argo,” and the “Harry Potter” franchise.

Aviron’s upcoming releases include “Serenity,” a mystery thriller starring Matthew McConaughey and Anne Hathaway; “A Private War” with Rosamund Pike, Jamie Dornan, and Stanley Tucci; and “Three Seconds” featuring Joel Kinnaman, Pike, Clive Owen, and Common.

More Film

  • 'The Pledge' Review

    Film Review: 'Pledge'

    “Privilege comes with sacrifice” says one character to another in “Pledge” — exactly the kind of noble sentiment authority figures always voice to hush the protests of those about to be sacrificed. This third feature for director Daniel Robbins is no delicate flower of cinematic art, but a lean and mean shocker that tells its [...]

  • John Lithgow

    John Lithgow-Blythe Danner's 'Tomorrow Man' Bought Ahead of Sundance Premiere

    In one of the first deals for the upcoming Sundance Film Festival, Bleecker Street has acquired North American rights to the John Lithgow-Blythe Danner romance “The Tomorrow Man.” The movie will hold its world premiere at the fest, which opens on Jan. 24 in Park City, Utah. The distributor is planning a May 17 release. [...]

  • Dragon Ball Super Broly

    'Dragon Ball Super: Broly' Scores Big First Day With $7 Million

    Funimation Films’ Japanese anime movie “Dragon Ball Super: Broly” has opened impressively with a dominant first-day total of $7 million at 1,260 North American locations on Wednesday. The English-language version of “Dragon Ball Super: Broly,” which screened at 180 Imax and Cinemark XD premium large format screens, generated by far the best per-screen average among [...]

  • Shoplifters Cannes

    Box Office: 'Shoplifters' Hits $2 Million to Become One of 2018's Highest-Grossing Foreign Films

    Hirokazu Kore-eda’s “Shoplifters” has become an unexpected box office success. The Japanese drama about a petty thief who adopts a young girl has earned critical raves and picked up the Palme d’Or at last year’s Cannes Film Festival. That translated into commercial success for Magnolia, the indie distributor that’s been overseeing the film’s rollout. “Shoplifters” [...]

  • C'est La Vie TIFF

    French Films' Overseas Box Office Revenue Drops 51% in 2018

    After bouncing back in 2017, the overseas box office revenue of French movies plummeted by 51% to 237 million euros ($270 million) with 40 million admissions sold, a 52% year-on drop, in 2018. The provisional box office figures were unveiled by UniFrance during a reception hosted at France’s culture minister during which Eric Toledano and [...]

  • Isabela Moner Shameik Moore Kiernan Shipka

    Netflix Casts Starry Ensemble for Adaptation of John Green's 'Let It Snow'

    “Dora the Explorer’s” Isabela Moner, “Spider-Man: Into the Spider-Verse’s” Shameik Moore, “Chilling Adventures of Sabrina’s” Kiernan Shipka, “Lady Bird’s” Odeya Rush, Jacob Batalon, Miles Robbins, Mitchell Hope, Liv Hewson, Anna Akana, and Joan Cusack are set to star in the Netflix pic “Let It Snow.” The film is based on the New York Times bestselling [...]

  • Brian Tyree Henry Playback Podcast If

    Listen: From 'Beale Street' to 'Spider-Verse,' Brian Tyree Henry Was Your 2018 MVP

    Welcome to “Playback,” a Variety / iHeartRadio podcast bringing you exclusive conversations with the talents behind many of today’s hottest films. Emmy- and Tony-nominated actor Brian Tyree Henry is coming off a sensational year. A second, acclaimed season of FX’s “Atlanta” sent him headlong into a fall movie season that saw featured roles in Yann [...]

More From Our Brands

Access exclusive content