×

‘Avengers: Infinity War’ Opens With Massive $39 Million in Thursday Night Showings

Disney-Marvel’s “Avengers: Infinity War” has launched with a massive $39 million in Thursday night preview showings.

It’s the fourth-highest preview total in history, trailing only “Star Wars: The Force Awakens,” “Star Wars: The Last Jedi,” and “Harry Potter and the Deathly Hallows — Part 2.” The preview total is far above the previous high for a Marvel title, set three years ago by ” Avengers: Age of Ultron” with $27.6 million.

Avengers: Infinity War” opens Friday  in 4,474 theaters — the widest release for a Disney title ever and second only to “Despicable Me 3” at 4,529. It’s forecast to open between $225 million and $245 million, with a possibility of crossing the $250 million mark. The hefty launch should go a long way to justify its reported $300 million-plus price tag.

As of now, the biggest opening weekend of all time belongs to “Star Wars: The Force Awakens,” which bowed with $248 million in 2015 and went on to make over $936.6 million domestically. Only five films in history have hit the $200 million mark in their debuts.

“Infinity War” picks up two years after the events of “Captain America: Civil War” with the Avengers teaming up with the Guardians of the Galaxy to stop the evil Thanos from inter-galactic dominance. The star-studded cast includes Robert Downey Jr.’s Iron Man, Chris Hemsworth’s Thor, Chris Evans’ Captain America, Scarlett Johansson’s Black Widow, Chadwick Boseman’s Black Panther, Chris Pratt’s Star-Lord, Benedict Cumberbatch’s Doctor Strange, and Mark Ruffalo’s Hulk.

Joe and Anthony Russo directed from a script by Christopher Markus and Stephen McFeely. “Infinity War” is the 19th film in the Marvel Cinematic Universe.

The original “Avengers” had the highest opening to date for a Marvel film, debuting with $207.4 million in 2012. Its sequel, “Avengers: Age of Ultron,” launched with $191 million. The first movie earned $623 million in North America, while the second made $459 million.

“Infinity War” arrives two months and two weeks after Disney-Marvel’s “Black Panther” opened to a sensational $202 million domestically. “Black Panther” has topped $683 million in North America to become the third-highest domestic grosser of all time, behind only “Star Wars: The Force Awakens” and “Avatar.”

Paul Dergarabedian, senior media analyst with comScore, said it’s not surprising that “Infinity War” should dominate.

“‘Infinity War’ is an irreirresistible confection, a pure popcorn movie that boasts an unprecedented level of concentrated superhero star power that will deliver massive and enthusiastic crowds to multiplexes around the world and prove once again that the power and allure of the communal and immersive movie theater experience for which a film like this is tailor made, remains undeniable,” he added.

A trio of holdovers will be in a battle for second place at about $10 million each — the fourth weekend of John Krasinski’s “A Quiet Place,” the second weekend of Amy Schumer’s “I Feel Pretty,” and the third weekend of Dwayne Johnson’s “Rampage.”

“Black Panther” has generated nearly 20% of 2018’s overall domestic business of $3.52 billion, as of April 25. That figure is down 2.8% over the same period in 2017, according to comScore.

RELATED CONTENT:

More Film

  • Avengers: Endgame

    'Avengers: Endgame' Reaps $83 Million in China by Early Afternoon of Opening Day

    “Avengers: Endgame” is already breaking records in China, raking in $83 million (RMB558 million) as of 2 p.m. on opening day Wednesday – two days ahead of the U.S. – and putting itself firmly on track to become the biggest Hollywood title ever in the Middle Kingdom. The Marvel finale has already set a new [...]

  • Film Review: ‘The Gift: The Journey

    ‘The Gift: The Journey of Johnny Cash’

    Very much in the manner of an “unplugged” acoustic album that showcases the musicianship of a major artist without distracting flash and filigree, “The Gift: The Journey of Johnny Cash” is a tightly focused yet impressively multifaceted documentary that attempts nothing less than to delve past familiar myths and illuminate the soul of its fabled [...]

  • Emily Morgan Cormac Fox Gregoire Debailly

    European Film Promotion Reveals 2019's Producers on the Move

    Twenty of Europe’s up-and-coming producers are going to Cannes with European Film Promotion. The organization unveiled its latest roster of Producers on the Move on Wednesday, a lineup that features France’s Gregoire Debailly, who produced Jean-Bernard Marlin’s “Sheherazade,” which premiered in Critics’ Week in Cannes last year, and Ireland’s Cormac Fox, who produced Sophie Hyde’s [...]

  • Avengers EndGame Trailer

    ‘Avengers: Endgame’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by TV ad measurement and attribution company iSpot.tv, Marvel claims the top spot in spending with “Avengers: Endgame.” Ads placed for the superhero film had an estimated media value of $6.28 million through Sunday for 927 national ad airings on 39 networks. (Spend figures [...]

  • Oscar OScars Placeholder

    Netflix Can Chill: Academy Rules No Change in Streaming Oscar Eligibility

    The Academy of Motion Picture Arts and Sciences will not change eligibility rules for the Oscars, despite speculation that streaming companies might see a crackdown on their release practices when pursuing golden trophies. A board of governors meeting on Tuesday voted to maintain the status quo, that any feature-length film can be considered for the [...]

  • Aniara review

    Film Review: 'Aniara'

    Each year brings an example or three of purported “thinking person’s science-fiction” films, a category that pretty much embraces anything not centered on monsters or lightsaber battles. These efforts are often more admirable in theory than result, but “Aniara” — the first film drawn from Nobel Prize-winning Swedish poet Harry Martinson’s 1956 cycle of 103 [...]

  • Avengers: Endgame

    'Avengers: Endgame' Reviews: What the Critics Are Saying

    It’s been a long year for Marvel fans since the release of “Avengers: Infinity War,” but the wait is nearly over. The finale to the Infinity Saga is here, and while most diehard fans will know to avoid them for fear of spoilers, early reviews are mostly positive. Last year’s “Infinity War” took home an [...]

More From Our Brands

Access exclusive content