×

AT&T Cranks Up Promo Engine for ‘Fantastic Beasts: The Crimes of Grindelwald’

Corporate synergy, meet J.K. Rowling’s Wizarding World.

AT&T and Warner Bros. are hoping some magic transpires with their first large-scale marketing campaign together — for next month’s “Fantastic Beasts: The Crimes of Grindelwald” — since the telecom giant closed the Time Warner acquisition in June.

The multi-pronged push will include AT&T retail stores being decked out with “Fantastic Beasts” posters and interactive displays starting in early November; a dedicated DirecTV on-demand channel for WB’s Harry Potter movies and “Fantastic Beasts and Where to Find Them”; a sweepstakes to win a trip to a premiere; advance screenings for AT&T customers in select markets; and exclusive film-related content across AT&T’s digital channels.

In “Fantastic Beasts: The Crimes of Grindelwald,” which hits theaters Nov. 16, Eddie Redmayne returns as the wizard Newt Scamander, who is called upon by Professor Dumbledore (Jude Law) to track down evil wizard Gellert Grindelwald (Johnny Depp). It was voted this fall’s most-anticipated movie by Fandango users.

AT&T has launched a dedicated website (entertainment.directv.com/wizardingworld) with behind-the-scenes clips, interviews from the cast and creatives of the movie — including screenwriter/producer J.K. Rowling — and other content. AT&T will begin push additional bonus content across its social channels starting later this week.

On Nov. 14, AT&T customers enrolled in the AT&T Thanks loyalty-rewards program will be able to redeem a voucher (via the AT&T Thanks app) for special advanced screenings of “Fantastic Beasts: The Crimes of Grindelwald” in Atlanta, Chicago, Dallas, Los Angeles, New York and San Francisco. Attendees also will receive film merchandise.

The telco also is offering AT&T Thanks members the chance to win an all-expenses paid trip to the “Fantastic Beasts: Crimes of Grindelwald” premiere in London or Paris next month for themselves and up to four guests — each prize package worth an estimated $18,000. Customers can enter through Oct. 21 by visiting FBPremiereVIP.com.

In addition, beginning early November, AT&T retail stores across the U.S. will be outfitted with “Fantastic Beasts” promotional materials, including outdoor wall art for selfies. The company will distribute six exclusive posters, which unlock an exclusive behind-the-scenes video looking into Grindelwald’s Vision with J.K. Rowling and the movie’s cast. In some store locations, there also will be an exclusive Snapchat augmented-reality filter available showing users as a living portrait in the the Daily Prophet.

Finally, starting in late October, AT&T’s DirecTV will debut a dedicated VOD channel (channel 1107) with all eight Harry Potter franchise films and 2016’s “Fantastic Beasts and Where to Find Them” along with more than 30 “Behind the Magic” short-form clips. The movie rentals will each be $3.99 for HD and $9.99 for Ultra HD 4K; AT&T will offer each of the nine movies for purchase for $7.99 (HD) and $11.99 (4K).

Popular on Variety

More Film

  • Leonardo Dicaprio Once Upon a Time

    Leonardo DiCaprio's Earth Alliance Commits $5 Million to Amazon Fires

    Earth Alliance, an environmental initiative backed by Leonardo DiCaprio, has committed $5 million toward the preservation of the Amazon rain forest following an alarming surge in wildfires. After launching Sunday, the organization’s emergency Amazon Forest Fund is working to support local partners and indigenous communities in their efforts to protect the sensitive habitats within the [...]

  • (from left) Luke Hobbs (Dwayne Johnson)

    Box Office: 'Hobbs & Shaw' Scores $102 Million Debut in China, Nears $600 Million Globally

    Universal’s “Hobbs & Shaw” returned to first place on the international box office charts, thanks to a massive $102 million debut in China. The “Fast & Furious” spinoff, starring Dwayne Johnson and Jason Statham, collected another $120 million overseas, boosting its foreign tally to $441 million. “Hobbs & Shaw” is nearing the $600 million mark [...]

  • Angel Has Fallen

    Box Office: 'Angel Has Fallen' Rises to No. 1 With $21 Million Debut

    “Angel Has Fallen,” the third chapter in Lionsgate and Millenium’s action franchise starring Gerard Butler, had a stronger opening weekend than expected, collecting $21.25 million during its first three days of release. Those ticket sales were enough to top domestic box office charts, bumping last weekend’s champ, Universal’s comedy “Good Boys,” to second place. Starring [...]

  • Amanda

    ‘Amanda’ Takes Home Best Int’l Film at 15th Sanfic

    SANTIAGO, Chile    French director Mikhael Hers’ “Amanda” scooped up the Best Int’l Film award Saturday (Aug. 24) at the 15th Santiago Int’l Film Fest (Sanfic), which reported a 20% audience uptick in the past two years and continues to grow its reputation as the most vibrant and prominent film festival in Latin America’s Southern [...]

  • disney d23

    Cruella, Kit Harington and Black Panther's Return: Everything We Learned at D23 Day Two

    Not to be outdone by the avalanche of series orders and casting announcements bolstering the new streaming series Disney Plus, Walt Disney Studios showed off its film wares in a marathon presentation at D23 on Saturday. The Anaheim, Calif. expo brought star power, if perhaps fewer surprises than Friday’s presentation, as fans in princess and [...]

  • Harvey Weinstein, Katie Holmes, Taylor Swift'The

    Taylor Swift Downplays Association With Harvey Weinstein

    Taylor Swift’s association with disgraced movie mogul Harvey Weinstein was among the topics the singer addressed in a revealing new interview with The Guardian. Weinstein held producer credits for the movies “One Chance” and “The Giver,” both of which featured Swift — in the former, a song, and in the latter, a supporting role. She [...]

More From Our Brands

Access exclusive content