×
You will be redirected back to your article in seconds

Atom Tickets Wants to Streamline Moviegoing by Including Concessions in App

Atom Tickets is a kinder, gentler disruptor.

Exhibitors may be viewing MoviePass, the subscription service for filmgoing, about as warmly as they would the Four Horsemen of the Apocalypse, but they’re much more bullish on start-up ticketing service Atom.

Part of the reason is that the company, which was founded in 2014 and had a national rollout two years later, has put concessions front and center in its business model. Theaters, of course, make much of their profits selling customers popcorn and carbonated beverages at healthy markups.

“We want movie theaters to be the same as every other aspect of consumers’ lives,” says Matthew Bakal, co-founder and chairman of Atom. “Domino’s, Starbucks, Subway and everyone under the sun allows digital ordering.”

So Atom has integrated food and drink sales into its service. It’s offering digital preorders in 300 theaters and plans to be in 400 by the end of 2018. It’s available in Regal, AMC and other exhibition chain locations and has just inked a deal to offer the service in Southern Theatres venues.

“The idea is to get to a point where there’s no more pulling out your wallet,” says Bakal. “It’s more like an Uber- or Lyft-like experience.”

Atom has data to suggest that its method works. Surveying 3,500 customers, the numbers found that 52% of those polled said long lines were their No. 1 barrier to ordering concessions, while 50% said they would buy more often and more items if they could preorder. Seventy-two percent of Atom’s customers said they used some type of food-and-beverage mobile-app ordering service.

Bakal and co-founder Ameesh Paleja (who left recently to become CTO of Starz) launched Atom as a way to make moviegoing more of a social experience. The company’s technology allows users to organize a trip to the movies, from paying for the tickets to selecting seats with groups of friends. In a sign of support from the major studios, Atom has received $50 million in backing from 20th Century Fox, Lionsgate and Disney. It also recently wrapped up a $60 million funding round led by Fidelity. Atom says it has 4 million monthly active users and 10 million downloaded apps. It primarily reaches moviegoers under the age of 34. That’s important, since millennial consumers have been getting out of the habit of heading to theaters.

“From the time you think about going to a movie to the time you take your seat, we want to put everything in one tidy package,” says Bakal.

More Digital

  • Nick Eh 30, StoneMountain64

    CAA Signs Gaming Influencers Nick Eh 30, StoneMountain64

    CAA has signed two popular live-streaming battle royale gamers — Nicholas Amyoony, better known as Nick Eh 30, and David Steinberg, aka StoneMountain64 — for representation. CAA said it will work to create opportunities for Nick Eh 30 (above left) and StoneMountain64 (above right) in all areas, including TV, motion pictures, touring, digital distribution and [...]

  • Amazon Adds NBA League Pass to

    Amazon Adds NBA League Pass Live-Streaming Games to Prime Video Channels

    Amazon is bringing pro hoops action to Prime Video Channels: The ecommerce giant now offers NBA League Pass as part of its lineup of 150-plus subscription options for Prime members in the U.S. It’s the first U.S. live-sports subscription service on Prime Video Channels. Prime members can subscribe to NBA League Pass via Prime Video [...]

  • Fifty Shades of Grey

    International Piracy Ring Stole Over 25,000 Movie and TV Digital Files, U.S. Feds Say

    A five-member international hacking crime ring stole more than 25,000 files for Hollywood movies and TV shows and illegally offered hundreds of them for sale online, according to U.S. law enforcement officials. A federal grand jury in L.A. on Wednesday (Dec. 12) indicted five men, identified as residing in the U.K., India, Dubai and Malaysia, [...]

  • Phil Schiller, Apple's senior vice president

    Apple to Update iPhones in China to Avoid Sales Ban

    Apple is pushing out a software update to iPhones in China to address a recent court order obtained by Qualcomm that banned the sale of certain iPhone models in the country. The update will allow the company to continue selling its phones in China, company representatives told Reuters Friday morning. The Fuzhou Intermediate People’s Court [...]

  • Kevin Reilly Variety Cover

    Kevin Reilly Named Content Chief for WarnerMedia Streaming Service

    Kevin Reilly — a veteran television exec who has led programming at NBC, FX, Fox, and most recently Turner Broadcasting — has been tapped to head content strategy for the still-nascent streaming service that WarnerMedia plans to launch next year. Reilly, who has led programming at Turner brands TNT and TBS since 2015, will serve [...]

  • Apple Culver City

    Apple Expects to Have Over 1,000 Employees in Culver City by 2022

    Apple announced plans to boost its L.A. presence, saying it expects to have more than 1,000 employees in Culver City, Calif., over the next three years, including its growing entertainment team. The move is part of the tech giant’s broader initiative to create 20,000 jobs in the U.S. by 2023 and includes a new $1 [...]

More From Our Brands

Access exclusive content