×
You will be redirected back to your article in seconds

AMC Subscription Moviegoing Service Tops 400,000 Subscribers

AMC Cinemas has signed up more than 400,000 to its three-month-old subscription service, Stubs A-List — far above what the chain had originally forecast.

The milestone ratchets up the pressure on troubled MoviePass, which has drastically cut back its movie-a-day offering for $9.95 a month to only three movies per month.

AMC, the biggest cinema chain in the U.S., launched the Stubs A-List program 14 weeks ago, letting users see three movies a week for a monthly fee of $19.95. The new subscriber total is “an enormous milestone,” CEO Adam Aron said in a statement Thursday.

“While we do not plan to issue A-List enrollment statistics on a weekly basis, our hitting more than 400,000 enrolled members only three months and a week after launching the program is an enormous milestone,” Aron said. “Those who have been following our progress with A-List are aware that we had originally expected 500,000 enrollments at the one-year mark and 1,000,000 enrollments at the two-year mark. Above our wildest hopes, in just 14 weeks, we have achieved 80% of our one-year goal and 40% of our two-year goal. This all bodes well for the future of increased moviegoing in America.”

AMC had expected to have 500,000 signups by the end of next June and 1 million by June of 2020. A-List is a premium tier of the AMC’s Stubs loyalty program and gives customers the ability to see movies in premium formats such as Imax, Dolby Cinema, and RealD. MoviePass can only be used for 2D films.

MoviePass’ offer of a movie a day for $9.95 a month became enormously popular earlier this year and attracted  more than 3 million subscribers. But the service lost money for parent Helios & Matheson Analytics, which led to the dramatic curtailing of options for customers — coming off a loss of nearly $127 million for the second quarter. 

Popular on Variety

More Film

  • Charlie-Chaplin-and-Horse-Roy-Export-Co

    Carmen Chaplin to Direct ‘Charlie Chaplin, a Man of the World’ (EXCLUSIVE)

    SAN SEBASTIAN  — Director-producer-actress Carmen Chaplin is set to direct “Charlie Chaplin, a Man of the World,” a theatrical documentary feature which will add a hardly-explored new facet to the creator of the Tramp, one of the most iconic cinema characters in popular consciousness, plumbing Chaplin’s Romani roots and heritage. Marking the first time that [...]

  • Incitement

    'Incitement' Wins Ophir Award for Best Picture, Becomes Israel's Oscar Submission

    “Incitement” was the best-picture winner at Israel’s Ophir Awards on Sunday night, automatically becoming the country’s choice to vie for the international feature film Oscar. The winning film, a drama about the period leading up to the assassination of Israeli Prime Minister Yitzhak Rabin by a Jewish extremist in 1995, had its global premiere at [...]

  • LargoAI

    LargoAI Wins Inaugural San Sebastian Zinemaldia & Technology Startup Challenge

    SAN SEBASTIAN  —  Swiss artificial intelligence and data analytics company LargoAI won Sunday’s first-ever San Sebastian Film Festival Zinemaldia & Technology Startup Challenge. LargoAI’s software provides data-driven filmmaking strategies, similar to those used by major VOD platforms which aggregate and often horde their own user-driven data. From early in the screenwriting process through development and [...]

  • MARIANA-RONDÓN-MARITÉ-UGÁS

    FiGa Snags 'Contactado,' By The Team Behind San Sebastian Winner 'Pelo Malo' (EXCLUSIVE)

    Sandro Fiorin’s FiGa Films has picked up worldwide sales rights to “Contactado,” the upcoming feature by Sudaca Films’ Marité Ugás and Mariana Rondón, the duo behind San Sebastian 2013 Golden Shell winner, “Pelo Malo.” The Sudaca partners are attending San Sebastian to pitch Rondón-helmed project “Zafari” at the 8th Europe-Latin American Co-production Forum. Directed by [...]

  • Brad Pitt stars in “Ad Astra”.

    'Ad Astra' Lifts Above Competition at International Box Office With $26 Million

    Though “Ad Astra” was overthrown by the Crawley family at the domestic box office, Brad Pitt’s astronaut drama reigned supreme at the international box office. Directed by James Gray, “Ad Astra” launched overseas with $26 million from 44 foreign markets. The $80 million sci-fi epic debuted in North America with $19.2 million, bringing global box [...]

  • hugh jackman tiff bad education

    Toronto's Biggest Deal Goes to HBO: A Sign of the Future? (Column)

    When it comes to how we’ll be watching movies — or, at least, watching serious dramas for adults — in the future, here are two stark and timely contradictory facts: 1. Last week, as the Toronto International Film Festival drew to a close, a deal that had been in the rumor stage for a while [...]

More From Our Brands

Access exclusive content