You will be redirected back to your article in seconds

Ibermedia Boosts Animation Support

Fund double aids for development

BARCELONA— Ibermedia, the multi-million dollar pan-regional fund which is a financial lifeline for many for films in Latin America, is finally getting serious about animation. As announced at Spain’s Málaga Film Festival, a showcase for Spanish-language cinema, the Ibero-American fund has allotted $200,000 for animation work development, as $30,000 per work.

Amounts may look small: There are sufficient, however, for animators in much of Latin America a significant amount of time and cost coverage to develop project.

The new incentives follow on a work session at the 1st Quirino Awards for Ibero-American animation, won by Mexico’s “Ana and Bruno” (pictured), which took place in April on the Canary Island of Tenerife. Attended by industry body reps, the session debated a package of possible incentives for the region’s animation industry which is beginning to build, sometimes energetically, though from a low-base, especially in Spain, Mexico, Brazil and Colombia.

Presented to Caci, the umbrella org of state-sector Ibero-America film and TV agencies, the new measures were unveiled at Spain’s Malaga Festival. Ibermedia has financed “barely a dozen” animated movies among the 800 features receiving aid over the last 20 years, Ibermedia head Elena Vilardell told Variety.

Ibermedia did have development support systems for animation. But the caps were low, just $15,000 per work, and technical requirements made them hard to access.

“This is a great news, fruit of a many-months work. It will undoubtedly deliver a boost to Ibero-American animation targeting global market. Recent success, mainly in family films, make us to be optimistic,” said Carlos Biern, president of the Spanish Federation of Animation Producers (Diboos).

Of recent titles, Spain’s “Tad, The Lost Explorer” has hit about $50 million in global box office, half made outside Spain, which Mexico’s “Un gallo con muchos huevos” is the seventh highest-grossing foreign-language movie in the U.S. in the last five years earning $9.1 million Stateside.

“Animation projects require far costlier development, give the singularity of animation,” José Iñesta, director of Mexico’s Pixelatl Animation Fest, pointed out.

Ibermedia’s bigger animation development support kicks in from first quarter next year.

More Film

  • '2019 Oscar Nominated Short Films: Live

    Film Review: ‘2019 Oscar Nominated Short Films: Live Action’

    The Academy skewed dark in its choice of live-action shorts this year, selecting four films to slit your wrists by — each one featuring child endangerment in a different form — and a fifth, about a diabetic on her death bed, that finds a glimmer of uplift at the other end of life. If that [...]

  • How the 'Rich Eisen Show' Mixes

    How the 'Rich Eisen Show' Mixes Sports and Showbiz in an Entertaining Mix

    Walking through the El Segundo studio where veteran sportscaster Rich Eisen tapes his daily “Rich Eisen Show,” the sheer density of sports memorabilia is overwhelming — everything from game balls to jerseys, gear, autographs and uncountable photos are crammed onto every inch of wall and desk space. But step into Eisen’s dressing room, and the [...]

  • Yorgos Lanthimos

    Film News Roundup: 'The Favourite' Director Yorgos Lanthimos Boards Crime Drama

    In today’s film news roundup, Yorgos Lanthimos has set up a crime drama, “Here Lies Daniel Tate” is being adapted, and Donna Langley becomes a member of the USC film school board. DIRECTOR HIRED “The Favourite” producer-director Yorgos Lanthimos has signed on to write and direct crime drama “Pop. 1280,” an adaptation of Jim Thompson’s [...]

  • Brody Stevens Dead

    Comedian Brody Stevens Dies at 48

    Prominent Los Angeles comedian Brody Stevens died Friday in Los Angeles, Variety has confirmed. He was 48. “Brody was an inspiring voice who was a friend to many in the comedy community,” Stevens’ reps said in a statement. “He pushed creative boundaries and his passion for his work and his love of baseball were contagious. [...]

  • Contract Placeholder Business

    Hollywood Agents Blast Writers Guild Over New Proposals

    The war between the Writers Guild of America and Hollywood agents has escalated as the two sides battle over the rules on how writers are represented. The latest volley emerged Friday from Karen Stuart, executive director of the Association of Talent Agents, who accused WGA leaders of misleading its members and asserted that the guild [...]

  • Xavier Legrand Custody

    Cesar Awards: Xavier Legrand’s ‘Custody’ Wins Best Film

    Xavier Legrand’s feature debut “Custody,” a tense portrait of a family torn by domestic violence, won best film, actress (for Lea Drucker), and original screenplay at the 44th Cesar Awards, which took place at the Salle Pleyel in Paris. The awards are France’s highest film honors. “Custody,” which marks Legrand’s follow up to his Oscar-nominated [...]

  • Editorial use only. No book cover

    'Crazy Rich Asians,' 'Late Show With Stephen Colbert' Win Publicity Campaign Awards

    Hollywood publicists have selected “Crazy Rich Asians” as the top movie publicity campaign for 2018 and “The Late Show With Stephen Colbert” as the best television campaign. Warner Bros.’ “Crazy Rich Asians” topped the campaigns for Disney’s “Black Panther,” Fox’s “Bohemian Rhapsody,” Paramount’s “A Quiet Place,” Sony’s “Spider-Man: Into the Spider-Verse,” and Universal’s “Halloween” for [...]

More From Our Brands

Access exclusive content