×
You will be redirected back to your article in seconds

Fox Latin America Launching Fox + in Brazil (EXCLUSIVE)

Direct to consumer package includes live and on-demand content, including sports

Move over Netflix, HBO. Fox Networks Group Latin America is launching its Fox + app in Brazil in late April, following its successful debut in Mexico about two months ago. The Direct to Consumer Fox+ package in Brazil will include all basic and premium content from a portfolio of 11 Fox channels – including live sports events – for the first time in the Portuguese-speaking market. It will be accessible on any device that connects to the internet, such as smartphones, tablets, smart TVs and PCs.

The entire eight episodes of Gael Garcia Bernal’s new political thriller “Aqui en la Tierra” (“Here on Earth”) will be available for binge viewing on Fox+ while weekly installments will air on Fox Premium, starting April 22. Competing at the Canneseries TV festival, the show conceived by Garcia Bernal and Kyzza Terrazas is among the latest original series co-produced by Fox Networks Group Latin America in its continued bid to provide premium quality content since 2007.

Touted as a “great lead into Fox’s UFC fight content,” recent Fox Networks Group Latin America acquisition “El Pantera,” a docu about rising UFC star Yair Rodriguez, will debut on Fox Premium on April 7 and will also be available on Fox+. Directed by the Mash-Up King (Landon Dyksterhouse), the feature-length docu won the Best Documentary prize at the New York Latino Film Festival and addresses other macro topics such as immigration, life as a professional MMA fighter, and the pursuit of the American Dream.

“Brazil’s viewing habits have been shifting dramatically with more people moving from pay TV to streaming content at a rapid pace,” said Carlos Martinez, president of Fox Networks Group, Latin America (FNGLA), who added that pay TV lost 1.2 million subscribers in the past 12 months in Brazil, according to research site, Teleco.com.br.

Furthermore, Brazil’s broadband penetration, essential for streaming content, stands at 29 million households compared to 15.2 million pay TV households. Brazil has 236.2 million mobile phone users, 70% of which are smartphones, per Teleco.

In countries such as Mexico and Brazil, and in the rest of Latin America for that matter, more than 40% of their populations are less than 25 years old.

“The millennials have a bigger appetite for online viewing,” said Martinez. Pay TV subscriptions are also more expensive for the younger generation and sometimes not possible in some remote locations, unlike the omnipresent mobile phone and internet services.

The upside is that more people are watching TV, said Martinez who observes that in Latin America, TV consumption is up 20% to 30%.

The monthly subscription fee for Fox+ is $10 in Mexico and $11 in Brazil. “This new offer and manner of consuming content will be done without cannibalizing our current business that’s why the FOX+ package will also be available to our pay TV subscribers who are subscribed to our Fox Premium service in an authenticated manner under the TV Everywhere modality,” said Martinez who noted that in its first paid month in Mexico (the first month was free), Fox+ passed 100,000 subscribers and saw at least 400,000 downloads of the app.

With Brazil among the top five countries with overwhelming piracy penetration, Fox has been airing its top show “The Walking Dead” day and date with the U.S. and seen its piracy rate drop dramatically.

“Most of our shows are delayed at later dates in such territories as Brazil where they must be dubbed into Portuguese so that leaves more time for them to be pirated,” Martinez noted.

Fox+ is expected to roll out to the rest of Latin America on a market-to-market basis by June, most likely starting with Colombia.

More Film

  • European Union Placeholder

    Europe, Hollywood Hail Landmark E.U. Territorial Licensing Agreement

    Industries bodies and major companies in Europe and Hollywood joined on Tuesday to welcome a high-level European Union agreement  that in large preserves producers’ ability to sell movies and TV shows on an exclusive territory-by-territory basis. But the battle is not over to protect this backbone of film-TV business in Europe, warn the same 18 [...]

  • Box Office: 'Aquaman,' 'Mary Poppins Returns'

    Box Office: 'Aquaman' Battles 'Mary Poppins Returns' in Crowded Holiday Weekend

    It’s the most wonderful time of the year, and the most competitive time at the multiplexes. This weekend sees two very different heroes vying for the box office crown with “Aquaman” and “Mary Poppins Returns” both eyeing sizable debuts. “Mary Poppins Returns” is getting a head start by opening on Wednesday, though estimates show “Aquaman” [...]

  • John Mulaney's Pitch for 'Spider-Ham' Film

    John Mulaney’s Pitch for ‘Spider-Ham’ Film: ‘‘Spotlight’ ... but Family Friendly'

    There is much to celebrate about “Spider-Man: Into the Spider-Verse”: groundbreaking inclusion, a ’90s hip-hop soundtrack, Kathryn Hahn’s neurotic villain. But the arguable breakout star of the film is Peter Porker, aka Spider-Ham, voiced by John Mulaney. The prolific comedy writer, stand-up, and rising animation star (see “Big Mouth”) charms as one of the more [...]

  • Penny Marshall Dead

    Hollywood Pays Tribute to 'Trailblazer,' 'Pioneer' Penny Marshall

    Stars across Hollywood are mourning Penny Marshall, who died Monday night at her Hollywood Hills home due to complications from diabetes, Variety has confirmed. The “Laverne & Shirley” star was 75. Marshall first rose to fame playing Laverne DeFazio in the hit ABC series “Laverne & Shirley” before going on to become the first woman to [...]

  • Warner Bros., Bron Strike $100 Million

    Warner Bros., Bron Strike $100 Million Co-Financing Deal

    Warner Bros. and Bron Creative have closed a $100 million co-financing deal for five movies, including Clint Eastwood’s “The Mule” and Rebel Wilson’s “Isn’t It Romantic.” The deal, announced on Tuesday, also covers the “Joker” origin film starring Joaquin Phoenix; crime drama “The Kitchen,” with Melissa McCarthy and Tiffany Haddish; action-comedy “Superintelligence,” toplined by McCarthy, Bobby [...]

  • VICE

    Adam McKay Explains the 'Vice' Musical Number He Left on the Cutting Room Floor

    Adam McKay’s “Vice” has clearly divided critics, with some calling it a bold and daring analysis of one of the most pivotal figures in American politics, and others mincing no words in labeling it, full stop, the worst film of the year. (Truly, in the year of a Dinesh D’Souza movie, people are grandstanding with [...]

  • Penny Marshall Obit Dead

    Penny Marshall, 'Laverne & Shirley' Star, Director, Dies at 75

    Penny Marshall, who starred alongside Cindy Williams in the hit ABC comedy “Laverne & Shirley” and then became a successful director, died on Monday night at her Hollywood Hills home due to complications from diabetes, Variety has confirmed. She was 75. Marshall was the first woman to direct a film that grossed more than $100 [...]

More From Our Brands

Access exclusive content