You will be redirected back to your article in seconds

Cinepolis Rolls Out Haptic Version of Sony’s ‘Insidious: The Last Key’

Cinepolis, the largest movie circuit in Mexico, has launched a version of “Insidious: The Last Key” with full-motion, sensory effects.

The so-called haptic technology was demonstrated last month at the CineAsia convention in Hong Kong. It delivers tactile sensations concurrent with the narrative of the film through vests that users wear.

The world’s fourth largest exhibition company, Cinepolis gave the technology a platform release within its VIP theatre, starting Jan. 4. It prioritized press, loyalty scheme members, contest winners and social influencers. The rollout was supported on OOH and social media platforms. And Sony reports that demand was strong enough for additional screenings of the haptic version to be added.

The technology was developed by Sony Corp, Sony PCL and Sony Pictures. It had an earlier run out at the 2016 edition of CineAsia. There it demonstrated a short-form immersive experience, that built on Resident Evil: The Final Chapter, the latest instalment of the studio’s “Resident Evil” franchise.

More Film

  • Jamal Khashoggi

    Saudi Arabia Confirms Jamal Khashoggi's Death, Calling It 'Huge and Grave Mistake'

    Cinepolis, the largest movie circuit in Mexico, has launched a version of “Insidious: The Last Key” with full-motion, sensory effects. The so-called haptic technology was demonstrated last month at the CineAsia convention in Hong Kong. It delivers tactile sensations concurrent with the narrative of the film through vests that users wear. The world’s fourth largest […]

  • Fandango Latin America

    Fandango Becomes Largest Online Ticketer in Latin America (EXCLUSIVE)

    Cinepolis, the largest movie circuit in Mexico, has launched a version of “Insidious: The Last Key” with full-motion, sensory effects. The so-called haptic technology was demonstrated last month at the CineAsia convention in Hong Kong. It delivers tactile sensations concurrent with the narrative of the film through vests that users wear. The world’s fourth largest […]

  • Vue International Acquires German Multiplex Circuit

    Vue International Acquires German Multiplex Circuit CineStar

    Cinepolis, the largest movie circuit in Mexico, has launched a version of “Insidious: The Last Key” with full-motion, sensory effects. The so-called haptic technology was demonstrated last month at the CineAsia convention in Hong Kong. It delivers tactile sensations concurrent with the narrative of the film through vests that users wear. The world’s fourth largest […]

  • Rome MIA Market Wraps Positively With

    Rome MIA Market Wraps Positively With Bigger U.S. Presence, Strong Product

    Cinepolis, the largest movie circuit in Mexico, has launched a version of “Insidious: The Last Key” with full-motion, sensory effects. The so-called haptic technology was demonstrated last month at the CineAsia convention in Hong Kong. It delivers tactile sensations concurrent with the narrative of the film through vests that users wear. The world’s fourth largest […]

  • India’s Roy Kapur Films Launches Eclectic

    India’s Roy Kapur Films Reveals Eclectic Slate (EXCLUSIVE)

    Cinepolis, the largest movie circuit in Mexico, has launched a version of “Insidious: The Last Key” with full-motion, sensory effects. The so-called haptic technology was demonstrated last month at the CineAsia convention in Hong Kong. It delivers tactile sensations concurrent with the narrative of the film through vests that users wear. The world’s fourth largest […]

  • RYAN GOSLING as Neil Armstrong in

    Korea Box Office: ‘First Man’ Lands on Top at Weekend

    Cinepolis, the largest movie circuit in Mexico, has launched a version of “Insidious: The Last Key” with full-motion, sensory effects. The so-called haptic technology was demonstrated last month at the CineAsia convention in Hong Kong. It delivers tactile sensations concurrent with the narrative of the film through vests that users wear. The world’s fourth largest […]

  • Aaron Kwok, Chow Yun-fat

    China Box Office: Slowdown Continues as 'Gutenberg' Takes Third Weekend Win

    Cinepolis, the largest movie circuit in Mexico, has launched a version of “Insidious: The Last Key” with full-motion, sensory effects. The so-called haptic technology was demonstrated last month at the CineAsia convention in Hong Kong. It delivers tactile sensations concurrent with the narrative of the film through vests that users wear. The world’s fourth largest […]

More From Our Brands

Access exclusive content