×
You will be redirected back to your article in seconds

Women In Film’s Kirsten Schaffer Looks to ReFrame Inclusion at MIA

Exec joins Paul Feig, Italian bizzers to talk gender parity

Kirsten Schaffer, executive director of Women In Film, Los Angeles, heads to Rome’s MIA Market this week to join key representatives of the Italian media as they push for systemic changes in the local entertainment industry.

On Oct. 21, Schaffer will be joined at MIA by Paul Feig and prominent Italian bizzers on a panel, hosted by Women In Film, TV & Media Italia, that will present the tools of ReFrame, the organization promoting a formal action plan to achieve gender parity in film and TV.

Schaffer said the group’s goal in Rome is to see how the strategies adopted by industry leaders in the U.S. can be applied locally. “We’re not bringing ReFrame to Italy,” she said. “We’re sharing our tools and our knowledge with that industry for them to adapt as they see fit.”

Established in 2017, ReFrame is a joint partnership between Women In Film and the Sundance Institute. More than 50 industry leaders, including studio heads, agency partners, senior network executives, and talent and guild representatives, have signed on as ReFrame ambassadors since its launch.

The organization has pushed for practical measures to foster gender parity in media, including the creation of a 14-point road map that offers suggestions at every stage of production on how to achieve greater inclusivity, and a joint venture with IMDBPro, ReFrame Stamp, to certify gender-balanced films and TV shows. “Our goal is to build a model that supports incremental change, so that it’s lasting change,” said Schaffer.

The #MeToo movement has struggled to take hold in Italy, where many women fear the repercussions of speaking out against sexual harassment. Last year, actress Asia Argento was widely criticized and ridiculed in Italy when she became one of the most prominent and outspoken accusers of disgraced mogul Harvey Weinstein.

Speaking with her Italian counterparts, Schaffer said she’s seen signs “that there at least some people within the industry who are receptive to change.” This week the Rome Film Festival will sign a gender parity and inclusion pledge, joining the likes of Cannes, Venice, Locarno and Toronto in a push for greater festival inclusivity.

Schaffer is also optimistic that the sort of changes urged by organizations like ReFrame can take hold across Europe. She pointed to Sweden, which achieved its goal of distributing state funds equally between films by male and female directors, as an example of how progressive public policy can help foster change in film and TV. “The government can mandate some of this,” she said.

While acknowledging that “deep systemic changes” will take time, she added, “We’re in it for the long haul.”

More Film

  • Nicolas Cage

    Film News Roundup: Nicolas Cage's 'Jiu Jitsu' Obtains Cyprus Support

    In today’s film news roundup, Cyprus is backing Nicolas Cage’s “Jiu Jitsu”; “The Nanny” and “Amityville 1974” are moving forward; “Milk” is returning to theaters; and Garrett Hedlund’s “Burden” is getting distribution. CYPRUS REBATE Nicolas Cage’s “Jiu Jitsu” has become the first international film to use Cyprus’ new tax credit-rebate program by filming entirely in [...]

  • Zhao Tao

    Zhao Tao Gets Candid in Kering's Shanghai Women in Motion Showcase Interview

    Zhao Tao is one of the most recognizable faces in Chinese art cinema thanks to her longtime collaboration with director Jia Zhangke, whom she married in 2012. From 2000’s “Platform” to last year’s “Ash is Purest White,” her work has plumbed the moral depths of modern China and brought stories of the country’s drastic change [...]

  • Skyline on the Huangpu River with

    Chinese-American Film Festival Seeks Particular Dialog

    With U.S.-China ties at an ever-sinking low, the Chinese-American Film and TV Festival on Tuesday pledged to improve communications between the two countries —  at a Chinese language-only press conference Tuesday that had few foreigners present. Most attendees who took to the stage to give congratulatory speeches that seemed more intent on heaping praise upon [...]

  • Murder Mystery

    Netflix Reveals Record-Breaking Stats for Sandler-Aniston 'Murder Mystery' Flick

    “Murder Mystery,” the latest Adam Sandler film to debut on Netflix, broke viewing records on the streaming service, the company revealed Tuesday. The film, which is co-headlined by Jennifer Aniston, was seen by close to 30.9 million households in its first 3 days, according to a tweet sent out Tuesday afternoon. 🚨ADAM SANDLER AND JENNIFER [...]

  • Agents Accuse Writers Guild of Refusing

    Writers Guild 'Plans to Respond' to Agents' Proposal as Frustration Mounts

    In a sign of increasing frustration, Hollywood agents have accused the Writers Guild of America of foot-dragging in the bitter two-month dispute. “It has become clear as more days pass that the Guild is not interested in making a deal,” said the negotiating committee for the agents in statement issued Tuesday. “Over the past year, [...]

  • Jermaine Fowler arrives at the 69th

    Jermaine Fowler to Co-Star With Eddie Murphy in 'Coming 2 America' (EXCLUSIVE)

    Jermaine Fowler is set to play one of the leads opposite Eddie Murphy in Paramount’s sequel “Coming 2 America,” sources tell Variety. “Hustle & Flow” helmer Craig Brewer is on board to direct the pic with the studio planning an August 7, 2020 release. Plot details of “Coming 2 America” are unknown, as are the [...]

  • Henry Golding attends the Fragrance Foundation

    Henry Golding Starts Long House Shingle With 'Inheritance,' 'Harrington's Greatest Hits'

    “Crazy Rich Asians” star Henry Golding has started Long House Productions in partnership with China’s Starlight Cultural Entertainment Group with two features in the works. Golding’s first feature under the Long House banner is action adventure “The Inheritance,” based on an original story idea by Alistair Hudson and Golding. Hudson is writing the script for [...]

More From Our Brands

Access exclusive content