×
You will be redirected back to your article in seconds

Mexican Revolution: Paula Amor

LOS CABOS, Mexico — Paula Amor, the former head of communications of Mexico’s Morelia Festival, now has one of the most exciting jobs in Mexico, running La Corriente del Golfo, the new film-TV production shingle launched by Gael García Bernal and Diego Luna in April.

An inevitable major production force, it also marks a pivot in a film-TV company’s range and focus of operations.

At Canana, Luna and García Bernal leveraged their fame as actors to ensure movies got made at a budgetary level which their directors required. Think Pablo Larraín’s “No.” García Bernal once remarked that launching Ambulante, the touring documentary festival, was one of his proudest achievements. They have now applied this leverage in a different sphere with the launch of “El Día Después”(“The Day After.”)

“The idea is to provide a base for their projects in film, TV, theater, projects with a social impact,” she explained to Variety during a chat at the Los Cabos Festival. “With the elections we launched The Day After, headed by Diego. It was an initiative calling for conciliation and empathy with whoever ended up winning.”

“It’s as if nobody listens to anybody,” Luna said at the time.

La Corriente del Golfo hit the ground running in April producing the then-just-announced “Aquí en al tierra” (Here on Earth) with Fox Networks Group Latin America, a corrosive, ground-breaking family drama-thriller showrun by García Bernal and Kyzza Terrazas drilling down on the corruption, connivance, back-stabbing, power plays, ambitions and mind-boggling wealth of Mexico’s ruling class. It proved one of the best-regarded of dramas at the first Canneseries.

La Corriente is also in post on García Bernal’s second feature as a director, “Chicuarotes,” penned by Augusto Mendoza – who also wrote Luna’s “Mr. Pig and “Abel” – and a chronicle of two teens from Mexico City who end up embroiled  in the criminal underworld.

At her new employ, Amor can bring a personal composure, conscientiousness, large knowledge of  social media. Under Amor, Morelia became one of the most internet-savvy of international festivals.

“(At Morelia) I had to start from scratch with a digital strategy, and I remember that the first festival I tweeted from my Black Berry,” she recalled fondly, clearly still missing that phone.

“I remember, with a lot of love, when Tarantino arrived because we had 500 followers before, and suddenly there was a boom and Morelia was in second place in the world of film festivals in terms of Twitter followers. It was crazy!”

That experience doesn’t measure up to the far broader path that lies before Amor.

“The truth is that this is the biggest challenge of my career,” she admitted. “When I left the festival it was difficult, but one of the main reasons was to do new things. I just didn’t know it was going to be at this level. Since taking the job I have felt like I’m in a video game, where I have challenges, changes of location, changes of scenery. It is an inspiring and fast-moving.”

As a go-too person for Luna and García Bernal productions, she should have plenty of quarters to keep the video game going.

More Film

  • Black Panther

    'Black Panther,' 'Crazy Rich Asians,' 'Westworld' Among Costume Designers Guild Winners

    “Crazy Rich Asians,” “The Favourite” and “Black Panther” walked away with top honors at the 21st annual Costume Designers Guild Awards Tuesday night, the final industry guild show before the Oscars on Feb. 24. “The Favourite” and “Black Panther” are up for the Oscar this year, along with “The Ballad of Buster Scruggs,” “Mary Poppins [...]

  • WGA Writers Contract Talks

    Talent Agents, WGA Achieve Progress in Second Round of Talks

    Hollywood talent agents and the Writers Guild of America have achieved some progress at their second negotiating session over agency regulations, according to sources close to the talks. The two sides met Tuesday, two weeks after their first meeting resulted in both sides criticizing each other, followed by the WGA holding a trio of spirited [...]

  • Aaron Paul

    Film News Roundup: Aaron Paul Honored by Sun Valley Film Festival

    In today’s film news roundup, Aaron Paul is honored, Bruce Berman is re-upped at Village Roadshow, and Paola Mendoza and Abby Sher get a book deal. FESTIVAL HONORS The Sun Valley Film Festival has selected Idaho native and three-time Emmy winner Aaron Paul as the winner of its Pioneer Award, presented by Variety for his [...]

  • Olivia Munn]EMILY'S List Pre-Oscars Brunch, Inside,

    Olivia Munn Says Brett Ratner Called Her Before His 'Howard Stern' Apology

    Olivia Munn is setting the record straight about standing up to “Rush Hour” director Brett Ratner, whom she alleges sexually harassed her over a decade ago. During a panel discussion at the Emily’s List pre-Oscars brunch at the Four Seasons Beverly Hills Tuesday morning, Munn revealed that Ratner called her in 2011 after he denied [...]

  • Flesh Out review

    Berlin Film Review: 'Flesh Out'

    Ignore the awful English-language title: “Flesh Out” is an emotionally rich, sensitively made film about a young woman in Mauritania forced to gain weight in order to conform to traditional concepts of well-rounded beauty before her impending marriage. Strikingly registering the sensations of a protagonist living between the dutiful traditions of her class and the [...]

  • Marighella review

    Berlin Film Review: 'Marighella'

    Does Brazil need a film that openly advocates armed confrontation against its far-right government? That’s the first question that needs to be asked when discussing “Marighella,” actor Wagner Moura’s directorial debut focused on the final year in the life of left-wing insurrectionist Carlos Marighella during Brazil’s ruthless military dictatorship. For whatever one might think of [...]

More From Our Brands

Access exclusive content