×

Mexican Revolution: Paula Amor

LOS CABOS, Mexico — Paula Amor, the former head of communications of Mexico’s Morelia Festival, now has one of the most exciting jobs in Mexico, running La Corriente del Golfo, the new film-TV production shingle launched by Gael García Bernal and Diego Luna in April.

An inevitable major production force, it also marks a pivot in a film-TV company’s range and focus of operations.

At Canana, Luna and García Bernal leveraged their fame as actors to ensure movies got made at a budgetary level which their directors required. Think Pablo Larraín’s “No.” García Bernal once remarked that launching Ambulante, the touring documentary festival, was one of his proudest achievements. They have now applied this leverage in a different sphere with the launch of “El Día Después”(“The Day After.”)

“The idea is to provide a base for their projects in film, TV, theater, projects with a social impact,” she explained to Variety during a chat at the Los Cabos Festival. “With the elections we launched The Day After, headed by Diego. It was an initiative calling for conciliation and empathy with whoever ended up winning.”

“It’s as if nobody listens to anybody,” Luna said at the time.

La Corriente del Golfo hit the ground running in April producing the then-just-announced “Aquí en al tierra” (Here on Earth) with Fox Networks Group Latin America, a corrosive, ground-breaking family drama-thriller showrun by García Bernal and Kyzza Terrazas drilling down on the corruption, connivance, back-stabbing, power plays, ambitions and mind-boggling wealth of Mexico’s ruling class. It proved one of the best-regarded of dramas at the first Canneseries.

La Corriente is also in post on García Bernal’s second feature as a director, “Chicuarotes,” penned by Augusto Mendoza – who also wrote Luna’s “Mr. Pig and “Abel” – and a chronicle of two teens from Mexico City who end up embroiled  in the criminal underworld.

At her new employ, Amor can bring a personal composure, conscientiousness, large knowledge of  social media. Under Amor, Morelia became one of the most internet-savvy of international festivals.

“(At Morelia) I had to start from scratch with a digital strategy, and I remember that the first festival I tweeted from my Black Berry,” she recalled fondly, clearly still missing that phone.

“I remember, with a lot of love, when Tarantino arrived because we had 500 followers before, and suddenly there was a boom and Morelia was in second place in the world of film festivals in terms of Twitter followers. It was crazy!”

That experience doesn’t measure up to the far broader path that lies before Amor.

“The truth is that this is the biggest challenge of my career,” she admitted. “When I left the festival it was difficult, but one of the main reasons was to do new things. I just didn’t know it was going to be at this level. Since taking the job I have felt like I’m in a video game, where I have challenges, changes of location, changes of scenery. It is an inspiring and fast-moving.”

As a go-too person for Luna and García Bernal productions, she should have plenty of quarters to keep the video game going.

Popular on Variety

More Film

  • Constance Wu and Jennifer Lopez star

    Jennifer Lopez's 'Criminal' Striptease: How 'Hustlers' Landed the Fiona Apple Hit

    Contrary to what you might be expecting, the number of songs by Jennifer Lopez, Lizzo and Cardi B in “Hustlers,” their newly released acting vehicle, adds up to … zero. Meanwhile, the standout music sync in a movie that’s full of them belongs to no less likely a choice than Fiona Apple. The scene in [...]

  • Game of Thrones Season 8

    'Game of Thrones,' 'Avengers' Win Big at 45th Annual Saturn Awards

    As Jamie Lee Curtis picked up her first trophy ever at the 45th Annual Saturn Awards Friday night, she had a good luck charm on her arm: former manager Chuck Binder, whom she said was the reason she became an actor. “I was in college and had no thought of being an actor,” Curtis told [...]

  • Jennifer Lopez and Constance Wu star

    Box Office: 'Hustlers' Dances Toward $32 Million Opening Weekend

    “Hustlers” is eyeing the biggest opening weekend ever for STXFilms, following a Friday domestic ticket haul of $13.1 million from 3,250 theaters. If estimates hold, the stripper saga could take home around $32 million come Sunday, marking the best live-action opening of Jennifer Lopez’s career. “Hustlers” follows a group of former strip club dancers, led [...]

  • Hustlers intimacy coordinator

    Meet the Stripper Consultant Who Gave 'Hustlers' Authenticity, Dignity and Sexual Freedom

    At last week’s Toronto Film Festival premiere of “Hustlers,” an audience of Hollywood heavyweights and Canadian locals applauded as a statuesque woman strutted on stage, rocking six-inch platform heels and a pastel tie-dye bodysuit. This adoration was not for stars Jennifer Lopez, Constance Wu or Keke Palmer, nor was it for the film’s acclaimed writer-director [...]

  • Kristen Stewart

    French Director Olivier Assayas Pays Tribute to Kristen Stewart at Deauville

    French director Olivier Assayas paid tribute to Kristen Stewart, whom he directed in “Clouds of Sils Maria” and “Personal Shopper,” at the Deauville American Film Festival on Friday evening. Stewart received a honorary award in Deauville before the French premiere of Benedict Andrews’s “Seberg” in which the actress stars as Jean Seberg, a French New [...]

  • Liam Gallagher: As It Was

    Film Review: 'Liam Gallagher: As It Was'

    Liam Gallagher is nearly as fascinating a rock ‘n’ roll figure as he thinks he is … which is saying a lot. After the breakup of Oasis, one of the most self-avowedly arrogant stars in pop culture found himself severely humbled, fighting to become relevant again without the help of Noel, his ex-bandmate and, for [...]

  • The Vast of Night

    Toronto Film Review: 'The Vast of Night'

    It’s the first high school basketball game of the season and all of Cayuga, N.M., population 492, is cheering on the Statesmen at the gym. Except for the town’s two brightest kids, Everett (Jake Horowitz) and Fay (Sierra McCormick), who are strolling through the empty darkness to their respective jobs as a radio DJ and [...]

More From Our Brands

Access exclusive content