×
You will be redirected back to your article in seconds

Wise Blue Studios Engages with Feref Agency to Drive Branding of ‘MiBots’ Toon Feature (EXCLUSIVE)

Family animated movie, written by 'Treasure Planet''s Rob Edwards, is pre-sold by Evolutionary Films

Spain and U.S.-based animation house Wise Blue Studios has signed a deal with creative agency Feref to drive marketing and branding for the IP of its CGI family toon feature “MiBots,”as part of Feref’s special partnership with the film’s International sales agent, Evolutionary Films.

Produced by Wise Blue Studios’ Nathalie Martinez and Jamie Thomason, “MiBots” is written by Rob Edwards (“Treasure Planet,” “The Princess and The Frog”) from an original story by Spanish scribe-director Maxi Valero.

U.K. sales outfit Evolutionary Films is handling “MiBots” international pre-sales and structuring finance, as well as developing the long lead marketing strategy with Feref.

The feature, scheduled for release in 2021, tells the story of Mi Anderson, a 14-year-old scientist girl who befriends a group of zany, futuristic, and adorable robots. They team up to thwart Dr. Schultz after he discovers the enchanting power of Mi’s bots and wants to use it for evil.

With headquarters in London’s Soho district, Feref has created international campaigns for some of the world’s biggest entertainment brands, being behind advertising and PR launches for movie titles such as “Star Wars,” “Deadpool,” “James Bond,” “Frozen,” “Marvel’s The Avengers” and “La La Land.”

“We always envisioned the global potential of ‘MiBots’ as more than one single movie,” said Wise Blue Studios CEO Nathalie Martinez in a statement.

“Feref is working with Evolutionary and Wise Blue to revolutionize the way entertainment brands are created. ‘MiBots’ has huge potential both in terms of an on-screen and in-store brand,” said Feref CEO Graham Hawkey-Smith.

He added: “The team at Feref is excited about creating a new entertainment franchise, and using our 50 years of experience and global relationships to make it a famous and highly desirable brand.”

Wise Blue’s L.A.-based producer Jamie Thomason, a former Disney executive, said: “To hear Feref say they want to do for ‘MiBots’ what they’ve done for the likes of ‘Star Wars,’ Marvel and Disney franchises is beyond humbling.”

“Feref’s existing relationships with toy manufacturers, licensees and potential partner brands, means the ‘MiBots’ brand can be well-established in the market, and minds of consumers, well before the first movie is released,” according to Evolutionary Films’ Alistair Audsley,

“MiBots’” animation production is underway at Wise Blue Studios, which operates in Spain through its Valencia and the Canary Islands-based offices, benefiting from country’s remarkable tax rebates (40% in the Canaries).

More Film

  • 'Liga' Kicks Off At Ventana Sur's

    Ventana Sur: 'La Liga' Kicks Off at Buenos Aires' Animation!

    Spain’s Quirino Awards, Argentina’s Animation! and Mexico’s Pixelatl Festival, three key events in Ibero-American animation, will join forces to create La Liga (The League), as announced Wednesday at an Animation! round table hosted by the Quirino Awards, titled “Iberoamerican Alliance Models.” Speakers included Quirino Awards promoter José Luis Farias, Mexico’s Pixelatl director José Iñesta, Gonzalo [...]

  • The Quake Review

    Film Review: 'The Quake'

    Roar Uthaug’s 2015 “The Wave” revived the pleasures of the 1970s disaster-movie cycle in a form that seemed purer than the never-quite-dead genre’s recent Stateside incarnations — most of which seem to involve Dwayne Johnson in a generic pileup of CGI perils. “The Wave” wasn’t high art, but it was entertainment that delivered some standard [...]

  • The Mule trailer

    Film Review: Clint Eastwood in 'The Mule'

    From Dirty Harry to … dirty grandpa, Clint Eastwood certainly has a type of character that he plays best, and “The Mule” finds him squarely in his comfort zone, appearing as a surly old horticulturalist who, at age 90, has become perhaps the most reliable drug runner for the Sinaloa cartel, evading detection for nearly [...]

  • Penelope Cruz, Javier Bardem, ‘The Realm,’

    ‘The Realm,’ ‘Champions,’ Cruz and Bardem Among Spanish Academy Goya Nominations

    MADRID — Spain’s Academy of Motion Picture Arts and Sciences announced today the nominees for the 33rdedition of the Goya Awards, to be held at the Palacio de Congresos y Exposiciones in Sevilla on Feb. 2, 2019. Leading the pack with 13 nominations is Rodrigo Sorogoyen’s ultra-current political thriller “The Realm,” which impressed in San [...]

  • Sony Pictures to release Pedro Almodovar’s

    Sony Pictures to Release Pedro Almodovar’s ‘Pain & Glory' (EXCLUSIVE)

    In a break from his Spanish distributor of past years, Warner Bros., Pedro Almodovar has opted to release his latest film “Pain & Glory” in Spain via Sony Pictures Releasing International on March 22, 2019. “We are delighted and excited that we are releasing “Pain & Glory” in Spain with a whole new team: Sony Pictures in [...]

More From Our Brands

Access exclusive content