×

Santiago Segura’s Women Empowerment Comedy Snags Overseas Sales (EXCLUSIVE)

‘Sin Rodeos’ (‘Empowered’) closes major territories, with many more under negotiation

Female-empowerment comedy “Sin Rodeos” (“Empowered”), the recent Spanish hit from “Torrente” star-director Santiago Segura, is proving there’s an audience for feminist-tinted comedies in a machista world.

Starring Maribel Verdú (“Y Tu Mama Tambien,” “Pan’s Labyrinth”), and released by Adolfo Blanco’s A Contracorriente Films on March 2, “Empowered” bowed in the No. 2 spot at the Spanish box office for a final $5.5 million box office take, making it the third-biggest Spanish release to date in 2018

Also starring Rafael Spregelburd (“The Man Next Door”) and with a cameo from Segura, “Empowered” has been licensed via sales shingle Film Sharks to Australia/New Zealand (Palace Pictures), Italy (Colorado Films) and Argentina and Uruguay (new distributor Digicine).

Also closed: Colombia and Peru (Cinecolor Films), Central America (Wiesner Distribution), former Yugoslavia (2i Films) and Taiwan (Av Jet). The U.S., France, Greece, Turkey, Russia and China are under negotiation, Rud added.

The five “Torrente” saga comedies, which have grossed an aggregate €79.9 million ($90.1 million) in Spain, turned on a unconscionable scumbag, tub-o’-lard sexist ex-dick. “Empowered,” in contrast, portrays a woman who’s trampled on at work and ignored by her partner. Having drunk a whole bottle of a herbal remedy to liberate her tension, however, she suddenly speaks her own mind.

It marks a Spanish remake of the remarkably fertile Chilean original “No Filter,” which has now generated hit retreads in Mexico and Spain, with an Argentina redo still to come.

“I been working with Santiago Segura and Maria Luisa Gutierrez for 10 years now and never stop being surprised at how refreshing their films are for the international market,” Films Sharks topper Guido Rud said.

POPULAR ON VARIETY: 

More Film

  • The Great Hack (2019) - pictured:

    Film Review: 'The Great Hack'

    When I was growing up, we learned that the moral cornerstone of the First Amendment — the very essence of it — is that it’s about protecting the speech you don’t like. If the Nazis aren’t allowed to march in Skokie (a major test case in the 1970s), then a treacherous principle gets laid down: that [...]

  • Once Upon a Time in Hollywood

    ‘Once Upon a Time in Hollywood’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Columbia Pictures claims the top spot in spending with “Once Upon a Time in Hollywood.” Ads placed for the drama had an estimated media value of $5.71 million through Sunday for 997 national ad [...]

  • Circus of Books

    Outfest Film Review: 'Circus of Books'

    Rachel Mason grew up believing that her parents ran a small bookstore in Los Angeles. She wasn’t entirely mistaken, although the naive young woman — then an artsy teen, now a documentary filmmaker — never imagined that, as her mother Karen bluntly tells her on camera, “at one point, we were probably the biggest distributor [...]

  • Themba Ntuli and Ashley Lazarus

    Ashley Lazarus, Director of Apartheid-Era Cult Classic, Returns to Screen

    DURBAN–Director Ashley Lazarus, whose film about the interracial friendship between two young boys during the apartheid era became a South African cult classic in the 1970s, is set to return to the big screen with a film that builds on his life-long passion for early-childhood education. “Teacher Wanted” is the inspirational story of a teacher [...]

  • Channing Tatum

    Channing Tatum's Free Association Partners With Atwater Capital for Film Development Fund

    Free Association, a production company led by Channing Tatum, Peter Kiernan and Reid Carolin, has entered into a film development fund with Atwater Capital. The four-year $2 million revolving fund stipulates that Atwater will finance a minimum of five films with Free Association. Michael Parets, VP of production, will oversee the deal. Free Association will [...]

  • Once Upon a Time in Hollywood

    Box Office: Tarantino's 'Once Upon a Time in Hollywood' Takes on 'Lion King'

    Rick Dalton and Cliff Booth, Leonardo DiCaprio and Brad Pitt’s characters in Quentin Tarantino’s “Once Upon a Time in Hollywood,” will have to take on much more than a changing showbiz landscape. This weekend, the washed-up actor and his majordomo are battling Disney’s juggernaut “The Lion King” at the domestic box office. Tarantino’s R-rated auteur [...]

More From Our Brands

Access exclusive content