×

‘Fifty Shades Freed’ Hits $25 Million in International Launches

Universal Pictures’ “Fifty Shades Freed” has totaled $25 million in its first two days in 33 international markets.

The finale of the erotic trilogy rolls out in 57 markets this weekend, with Germany, U.K. and Ireland, France, and Brazil expected to be the top openers. “Fifty Shades Freed” posted the highest opening day of 2018 in Brazil, Russia, Italy, Netherlands, Belgium, Argentina, Philippines, and Switzerland.

Brazil led the way with an opening day of $2.3 million, on par with 2015’s “Fifty Shades of Grey” and 11% above last year’s “Fifty Shades Darker.” Russia generated an opening day of $1.7 million, 10% ahead of “Fifty Shades Darker.”

Germany generated $2 million in previews and then saw an opening day of $1.6 million — the same level as “Fifty Shades Darker.” In Italy, the film took 67% of the market share with $1.7 million.

Universal’s opening of “Fifty Shades Freed” should heat up moviegoing at North American multiplexes this weekend, as the film is pegged to dominate with about $33 million at more than 3,700 locations. Thursday night previews generated $5.6 million.

“Fifty Shades Freed” sees Jamie Dornan and Dakota Johnson return as Christian Grey and Anastasia Steele in the conclusion of the events set in motion in 2015’s “Fifty Shades of Grey” and 2017’s “Fifty Shades Darker.” Together, the first two films of the trilogy have grossed nearly $950 million worldwide.

Marcia Gay Harden, Eric Johnson, Rita Ora, Luke Grimes, Victor Rasuk, Jennifer Ehle, Eloise Mumford, Max Martini, and Callum Keith Rennie all return. “Fifty Shades Freed” is directed by James Foley from a script by Niall Leonard and once again produced by Michael De Luca, Dana Brunetti, and Marcus Viscidi, alongside the book’s author, E. L. James.

“Fifty Shades Freed,” which was shot simultaneously with “Fifty Shades Darker,” has a $55 million budget, according to sources.

More Film

  • Miley Cyrus

    Miley Cyrus Teases 'Charlie's Angels' Collaboration with Ariana Grande and Lana Del Rey

    Three of the biggest female pop stars have joined forces in a new song for the Elizabeth Banks-directed reboot of “Charlie’s Angels.” In a tweet posted Wednesday, Miley Cyrus hinted at a collaboration between herself, Lana Del Rey, and Ariana Grande in the forthcoming film. Alongside a 14-second teaser, originally posted by Sony Pictures, the [...]

  • AMC TheatresShop signs, Los Angeles, America

    AMC Subscription Program Hits 860k Members

    AMC’s subscription service, launched in 2018 as a challenger to MoviePass, has reached 860,129 members in its first 12 months. Given the unwieldy moniker of AMC Stubs A-List, the service costs between $19.95 to $23.95 per month depending on where users live. The company initially said it had hoped to sign up 500,000 members in [...]

  • Directors Guild Bans Day-and-Date Releases From

    Directors Guild Wades Into Streaming Movie Debate With Day-and-Date Awards Ban

    In a slap at streaming services, the Directors Guild of America has banned “day and date” releases from its top feature film award. The DGA announced Wednesday that it was taking the step “in recognition of the unique cultural importance of the theatrical experience to audiences and filmmakers alike.” Its national board unanimously approved the change [...]

  • Gabrielle Carteris

    LGBTQ Groups Backing SAG-AFTRA in Member Privacy Fight Against IMDb

    SAG-AFTRA has announced that a coalition of national LGBTQ groups is backing the union in its fight for member privacy against IMDb. The groups include the National LGBTQ Task Force, the country’s oldest national LGBTQ advocacy group; GLAAD; the Transgender Law Center; the Transgender Legal Defense & Education Fund; Transcend Legal, Inc.; and Equality Federation. [...]

  • Myst Computer Game

    'Myst' Film and TV Rights Sell to Village Roadshow

    “Myst,” the influential video game that helped usher in the CD-ROM era, may inspire an ambitious multi-platform film and television universe. Village Roadshow Entertainment Group, the co-producer and co-financier of the “Matrix” and “Sherlock Holmes” franchises, has acquired the rights to the first-person graphic adventure. For those born post-90s, “Myst” was wildly popular and hailed [...]

More From Our Brands

Access exclusive content