×
You will be redirected back to your article in seconds

Wanda Cinema Upgrading China Theaters with RealD Screen Order

Wanda Cinema Line has placed an order for 100 RealD Ultimate Screens from visual tech specialist RealD. For RealD the deal, announced at the CineAsia convention in Hong Kong, is the largest order in its history from a single exhibition circuit.

The high-end equipment, which optimizes the 3D experience, will be installed in Wanda’s mainland Chinese theaters over the next two years. The first four will be rolled out in Beijing – Tongzhou, Beijing CBD, Tiantongyuan — and Nantong by March 2019.

The purchase agreement comes at a time when parent company Dalian Wanda has retrenched, from a strategy of global outreach to one that concentrates on its core businesses in China. Wanda Cinema Line is China’s largest cinema circuit.

“We have been a national or even global leader in introducing and promoting the latest projection technology and building an ultimate viewing environment. Developing Wanda’s own premium brand is an important part of our growth strategy and we are excited that RealD’s Ultimate Screen will be one pivotal part of that,” said Liu Xiaobin, VP of Wanda Film Group and executive president of Wanda Cinema Line.

Previously, RealD and Wanda signed the world’s largest 3D system installation agreement to install 4,000 RealD 3D systems over four years from 2016.

“Wanda’s development of premium screens mirrors the growth of the Chinese cinema business, particularly the need to upgrade the customer experience with more premium offerings,” said Edman Chan, VP and GM, Asia Pacific at RealD.

More Film

  • Glass trailer

    'Glass': Five Box Office Takeaways From M. Night Shyamalan's Thriller

    With his fifth No. 1 box office opening, M. Night Shyamalan has plenty to celebrate. “Glass,” the conclusion to a trilogy that consists of the 2000 cult hit “Unbreakable” and 2016’s box office sensation “Split,” topped the box office last weekend — though its win comes with a few caveats. James McAvoy reprised his role [...]

  • Berlin: Patra Spanou Picks Up Panorama

    Berlin: Patra Spanou Picks Up Panorama Title 'Family Members' (EXCLUSIVE)

    Patra Spanou has picked up world sales rights to “Los miembros de la familia” (Family Members), which will world premiere in the Berlin Film Festival’s Panorama section. Variety has been given an exclusive first look of the film’s trailer. The film is the second feature from writer/director Mateo Bendesky, and is produced by Agustina Costa [...]

  • Great Point Media, The Development Partnership

    Great Point Media, The Development Partnership Join Forces on Slate of Movies

    Great Point Media and The Development Partnership, the development and production arm of the talent agency the Artists Partnership, are joining forces to develop, package, and co-produce multiple films, kicking off with three projects, including “Chasing Agent Freegard,” starring James Norton (“War & Peace”). “Chasing Agent Freegard,” which is being produced by “Captain Phillips” co-producer [...]

  • Berlin: FiGa Acquires ‘Landless,’ Drops ‘Hormigas’

    Berlin: FiGa Acquires ‘Landless,’ Drops ‘Hormigas’ Trailer (EXCLUSIVE)

    Sandro Fiorin’s Miami-based FiGa Films, a leading sales agent on the independent Latin American scene, has announced the acquisition of Brazilian doc “Landless,” and released a trailer for the Costa Rican-Spanish drama “El despertar de las hormigas.” Both features will play at this year’s Berlinale Forum and come from young Latin American filmmakers making their [...]

  • Ryan Reynolds Cancels Arm Surgery to

    Ryan Reynolds Cancels Arm Surgery to Promote 'Deadpool 2' in China

    Ryan Reynolds canceled surgery on his arm to fly to China and charm “Deadpool” fans in Beijing on Sunday ahead of the franchise’s unexpected China theatrical debut. Just last week, Fox suddenly announced that a re-cut, PG-13 “Deadpool 2” would hit Chinese theaters starting this Friday – the first time the notoriously blood-splattered and foul-mouthed [...]

More From Our Brands

Access exclusive content