Thai film and TV company JKN Global Media will use next week’s Asian TV Forum in Singapore to give an Asian sales launch to hit movie “Nakee 2.” The fantasy-romance film has earned over $12.1 million (THB400 million) since its release last month.

The story involves a detective sent to a remote village in North East Thailand in order to investigate a series of crimes. The mysterious happenings may be connected to a mythical giant snake.

The film is directed by actor-director Pongpat Wachirabunjong, who has credits in “Chocolate” and “Jan Dara: The Beginning.” It was produced by Act-Art Generation and distributed locally by M Pictures.

JKN gave the film an international sales launch at the recent MIPCOM TV market – albeit before it became a box office phenomenon – and says that it earned a strong response from buyers. “I am confident that JKN will achieve its goal and reach over THB300 million ($9 million) from selling around the world this year,” said “Anne” Jakkraphong Jakrajutatip, CEO of JKN Global Media, in a statement. The company is also pitching some 70 other series and movies.

The ATF, running Dec 5-7, 2018, is part of the Singapore Media Festival. The SMF also includes the Singapore International Film Festival, ScreenSingapore conferences and the newly-launched Asian Academy Creative Awards.