×

IMAX Format Gains Momentum in India

IMAX unveiled two agreements with exhibition groups to open nine new giant screens in India. The new deals mean that IMAX is on the way to doubling its footprint in the world’s second most populous nation.

With Cinepolis, the company signed an agreement for four new screens to be opened in Bangalore, Kolkata, Navi Mumbai and Thiruvananthapuram. With INOX Leisure it agreed to open two in Delhi and one theater each in Mumbai, Navi Mumbai and Gurugram.

With an order from PVR in February for 5 screens, IMAX has booked contracts for 14 new screens so far this year. Together, they lift the total open and under contract from 26 this time last year to 40 now.

India has been a priority for IMAX for several years, but only in the past two years has it gained significant traction. That has been helped by the success of recent Indian Blockbusters such as “Padmaavat,” as well as a growing moviegoer preference for more premium, and event-driven cinema.

“Strong box office performance is being driven by a greater audience appetite for Hollywood content as well as IMAX’s programming of more Indian films, coupled with the increased pace of multiplex development in the market,” said IMAX CEO Richard L. Gelfond.

Popular on Variety

In India, Cinepolis has six contracted IMAX theatres, with a theatre open in the city of Pune, and one in Mumbai. Inclusive of today’s agreement, INOX has contracted for a total of 10 IMAX theatres, with two open (in Mumbai and Bangalore) and eight scheduled to open.

More Film

  • PAW Patrol

    'PAW Patrol' Animated Movie in the Works

    PAW Patrol is on a roll! The popular Nickelodeon animated series is coming to the big screen. The Paramount film, directed by animation veteran Cal Brunker, whose credits include “Nut Job 2: Nutty by Nature” and “Escape From Planet Earth,” hits theaters in August 2021. Spin Master Entertainment’s executive vice president Jennifer Dodge will produce [...]

  • Bruce Willis attends the "Motherless Brooklyn"

    Bruce Willis’ ‘Cosmic Sin’ Picked up by Saban for North America

    Saban Films has acquired North American rights to Bruce Willis-starring sci-fi-action project “Cosmic Sin.” One of the hottest projects being pitched at the Berlin Film Festival’s European Film Market, the picture is written and directed by Corey Large and Edward Drake (“Breach”) with Large also producing. “Cosmic Sin” follows a group of warriors and scientists [...]

  • 'Swimming Out Till the Sea Turns

    'Swimming Out Till the Sea Turns Blue': Film Review

    At a kitchen table where two younger women are industriously assembling dumplings, an elderly resident of Jia Family Village, a rural settlement in China’s Shanxi province, reflects on a colorful past. In the 1950s, he served as First Secretary of the Communist Youth League, playing his own part in the country’s social revolution and carousing [...]

  • Donna Rotunno Gloria Allred

    Donna Rotunno Complains to Judge About Gloria Allred Attacking Her in the Media

    Harvey Weinstein’s lead attorney Donna Rotunno asked the judge to silence Gloria Allred, the high-powered attorney who is representing three women who’ve testified in the New York rape trial. Before the jury entered the courtroom on Friday morning, the fourth day of deliberations, Rotunno made a complaint on the record to the judge regarding Allred’s [...]

  • Call of the Wild

    Box Office: 'Call of the Wild' Fetches $1 Million on Thursday Night

    Harrison Ford’s “The Call of the Wild” opened with $1 million in Thursday night previews. STX’s supernatural horror sequel “Brahms: The Boy II,” meanwhile, earned $375,000 at 1,800 screens from Thursday previews. The earnings for Disney-20th Century’s “The Call of the Wild” is in the same vicinity as “The Upside,” which took in $1.1 million [...]

  • Infinity Hill

    Viacom International Studios, Infinity Hill Sign Exclusive First Look Deal

    Viacom International Studios (VIS) has signed an exclusive first look development deal with Infinity Hill. The companies will co-develop and co-produce a slate of Spanish-language features, filmed globally and utilizing international talent on both sides of the camera. Infinity Hill is the new label from longtime Telefonica and Viacom exec Axel Kuschevatzky, one of the [...]

  • There Is No Evil

    German Regional Film Funder Boosts Budget, Targets Young Filmmakers

    Since taking the helm at German regional funder Filmförderung Hamburg Schleswig-Holstein (FFHSH) last year, Helge Albers has revamped the organization, worked to increase its budget by €3 million ($3.3 million) and introduced new initiatives aimed at young filmmakers. Albers, a former film producer who previously served as head of the German Producers Assn. and a [...]

More From Our Brands

Access exclusive content