You will be redirected back to your article in seconds

IMAX Strikes 14-Site Theater Deal With China Resources

Leading property developer China Resources has struck a deal to build 14 IMAX theaters in its new cinema chains.

Theaters will be opened between now and 2021, with installations in Chongqing and Taiyuan debuting this month. Most of the others are expected to be in the biggest Tier 1 and Tier 2 cities.

The company is launching a new Mixcine multiplex chain, a subsidiary brand of its already-operational Wanying Cinema Line. The brand emphasizes “efficient use of optics and acoustics” as the core element of the building, and “all for the film-watching service” as the main service principle. The installations will include new IMAX laser projectors.

IMAX already has over 500 theaters in operation in mainland China. The new deal will lift to more than 900 the number constructed and contracted for in Greater China, including Hong Kong and Taiwan.

“We’ve witnessed the success of IMAX to drive foot traffic to multiplexes in many of our luxury malls across China. When we launched our own cinema business earlier this year, we knew that IMAX would serve as our flagship entertainment attraction at our new cinema complexes as well as the luxury shopping centers where they will be located,” said Yu Linkang, VP responsible for commercial real estate at China Resources Land. The first theater opened in Shenzhen earlier this year.

Both China Resource and IMAX China are public companies listed on the Hong Kong Stock Exchange.

More Film

  • El amor menos pensado

    San Sebastian: ‘An Unexpected Love’ Continues to Roll Out Sales (EXCLUSIVE)

    Leading property developer China Resources has struck a deal to build 14 IMAX theaters in its new cinema chains. Theaters will be opened between now and 2021, with installations in Chongqing and Taiyuan debuting this month. Most of the others are expected to be in the biggest Tier 1 and Tier 2 cities. The company […]

  • San Sebastian Completes Festival Triangle

    San Sebastian Completes Festival Triangle

    Leading property developer China Resources has struck a deal to build 14 IMAX theaters in its new cinema chains. Theaters will be opened between now and 2021, with installations in Chongqing and Taiyuan debuting this month. Most of the others are expected to be in the biggest Tier 1 and Tier 2 cities. The company […]

  • San Sebastian Film Festival: 10 Things

    10 Things to Watch for at San Sebastian Film Festival

    Leading property developer China Resources has struck a deal to build 14 IMAX theaters in its new cinema chains. Theaters will be opened between now and 2021, with installations in Chongqing and Taiyuan debuting this month. Most of the others are expected to be in the biggest Tier 1 and Tier 2 cities. The company […]

  • Casey Affleck'The Old Man and The

    Casey Affleck on What He's Learned From the #MeToo Movement (EXCLUSIVE)

    Leading property developer China Resources has struck a deal to build 14 IMAX theaters in its new cinema chains. Theaters will be opened between now and 2021, with installations in Chongqing and Taiyuan debuting this month. Most of the others are expected to be in the biggest Tier 1 and Tier 2 cities. The company […]

  • Junji Sakamoto Tokyo International Film Festival

    Tokyo Festival Sets Japan Film Pair in Main Competition

    Leading property developer China Resources has struck a deal to build 14 IMAX theaters in its new cinema chains. Theaters will be opened between now and 2021, with installations in Chongqing and Taiyuan debuting this month. Most of the others are expected to be in the biggest Tier 1 and Tier 2 cities. The company […]

More From Our Brands

Access exclusive content