×
You will be redirected back to your article in seconds

IMAX Strikes 14-Site Theater Deal With China Resources

Leading property developer China Resources has struck a deal to build 14 IMAX theaters in its new cinema chains.

Theaters will be opened between now and 2021, with installations in Chongqing and Taiyuan debuting this month. Most of the others are expected to be in the biggest Tier 1 and Tier 2 cities.

The company is launching a new Mixcine multiplex chain, a subsidiary brand of its already-operational Wanying Cinema Line. The brand emphasizes “efficient use of optics and acoustics” as the core element of the building, and “all for the film-watching service” as the main service principle. The installations will include new IMAX laser projectors.

IMAX already has over 500 theaters in operation in mainland China. The new deal will lift to more than 900 the number constructed and contracted for in Greater China, including Hong Kong and Taiwan.

“We’ve witnessed the success of IMAX to drive foot traffic to multiplexes in many of our luxury malls across China. When we launched our own cinema business earlier this year, we knew that IMAX would serve as our flagship entertainment attraction at our new cinema complexes as well as the luxury shopping centers where they will be located,” said Yu Linkang, VP responsible for commercial real estate at China Resources Land. The first theater opened in Shenzhen earlier this year.

Both China Resource and IMAX China are public companies listed on the Hong Kong Stock Exchange.

More Film

  • 'Sibyl' Review: Justine Triet's Witty, Slinky

    Cannes Film Review: 'Sibyl'

    How often do we see a movie psychotherapist who’s actually good at their job? Genre film is peppered with on-screen couch doctors whose unorthodox methods or blatant non-professionalism keep the story rolling, whether they’re falling in love with clients or going steadily mad themselves. Played with smart, subtle verve by Virginie Efira, the title character [...]

  • Akira

    Taika Waititi's 'Akira' to Face Off Against 'John Wick 4' in 2021

    Warner Bros. has dated its live-action “Akira” movie, directed by Taika Waititi and produced by Leonardo DiCaprio, for May 21, 2021, when it will face off against “John Wick 4.” The studio announced the date on Friday, two days after pushing the release of “DC Super Pets” back a year, avoiding opening against “John Wick [...]

  • Sylvester Stallone

    Cannes: Sylvester Stallone Says 'Rambo' Wasn't 'Meant to Be a Political Statement'

    The final day of Cannes was devoted to honoring Sylvester Stallone, who conducted a masterclass on the Croisette, where he looked back at his 43-year career and discussed how he never intended “Rambo” to get so political. Thousands queued outside the Salle Debussy to sit down with the star and gave him a raucous standing [...]

  • Women in Animation, Les Femmes s’Animent

    Women in Animation, Les Femmes s’Animent Announce World Summit Lineup

      CANNES–Women in Animation (WIA) and Les Femmes s’Animent (LFA) have announced the program lineup and initial list of speakers for the third Women in Animation World Summit, which will take place June 10 in conjunction with the Annecy Intl. Animation Festival and Mifa. The summit will feature a day-long symposium of panels and discussions [...]

  • Chloe Sevigny Podcast

    Chloë Sevigny on That Time Bill Murray Took Her for a Joyride in a Cop Car

    If there’s one thing Bill Murray’s co-stars can depend on, it’s that the comedic actor will give them a good time. Just ask Chloë Sevigny and Adam Driver, who play fellow police officers opposite Murray in Jim Jarmusch’s zombie comedy “The Dead Don’t Die.” “He brought us on a joyride in a cop car,” Sevigny [...]

  • 'Sonic the Hedgehog' Pushed Back Due

    'Sonic the Hedgehog' Movie Pushed Back to 2020 Due to Character Design Changes

    Paramount Pictures is pushing its “Sonic the Hedgehog” movie back three months, from Nov. 8 to Valentine’s Day. The delay follows fan criticism over the appearance and design of the titular blue hedgehog — particularly his teeth and lean legs. Director Jeff Fowler tweeted that it was “taking a little more time to make Sonic [...]

  • Aladdin

    Box Office: 'Aladdin' Flies to $7 Million on Thursday Night

    Disney’s live-action “Aladdin” flew to $7 million during Thursday night previews in North America. That’s well above the $5.7 million that “Pokemon Detective Pikachu” earned two weeks ago on its way to a $54 million three-day opening. Disney’s “Pirates of the Caribbean: Dead Men Tell No Tales” took in $5.5 million in previews on the [...]

More From Our Brands

Access exclusive content