×
You will be redirected back to your article in seconds

Zuckerberg: Fixing Facebook’s Content Filters Will Take at Least Three Years

Rebuilding Facebook’s content enforcement mechanisms to weed out harmful content could take 3 years or longer, said the company’s CEO Mark Zuckerberg in a post on his Facebook page Friday. “The good news is we started this in 2017, so even though this work will extend through 2019, I do expect us to end this year on a significantly better trajectory than when we entered it,” he added.

Zuckerberg said that he would reveal more about the company’s plans to fight abuse in the near future in a series of posts. “The first note will be about the steps we’re taking to prevent election interference on Facebook, which is timely with the US midterms and Brazilian Presidential elections approaching,” Zuckerberg wrote. “I’ll write about privacy, encryption and business models, and then about content governance and enforcement as well in the coming months.”

Facebook has been under continued scrutiny over its role in the spreading of misinformation and its data sharing policies. Just this week, Facebook COO Sheryl Sandberg traveled to Washington D.C. to testify on Capitol Hill about foreign governments using social media to influence U.S. politics. And last month, Facebook and other tech giants disclosed a new covert influence campaign run by groups aligned with Iranian state media.

On Friday, Zuckerberg acknowledged that the company inevitably had to deal with all kinds of abuse. “When you build services that are used by billions of people across countries and cultures, you will see all of the good humanity is capable of, and people will try to abuse those services in every way possible,” he wrote. “It is our responsibility to amplify the good and mitigate the bad.”

Facebook has in the past primarily relied on its users to report abusive content, and has employed an army of contractors to review these reports and take down posts that violate the company’s policies. Zuckerberg has for some time talked about augmenting those efforts with artificial intelligence to proactively find and filter abusive content — something that’s a significant technical challenge, even for a company the size of Facebook.

But fighting abuse isn’t just about developing better technology. Zuckerberg argued Friday that it was also about making trade-offs. “Encryption increases privacy and security for individuals but makes it more difficult to fight misinformation and hate at scale,” he wrote. “Requiring verification for ads and pages makes election interference more difficult, but it also creates roadblocks for dissidents and smaller, less well-funded groups engaging in those debates.”

More Digital

  • nba-the-bounce-logo

    NBA, Turner to Debut 3-Hour Primetime Live Studio Show on Yahoo Sports

    Coming next week: a new NBA primetime show — delivered over the internet — covering all the live action and storylines of the evening. The NBA is teaming with Turner Sports and Yahoo to produce a live nightly show designed for mobile viewers in a three-hour block, slated to run five nights per week on [...]

  • Ikea Sonos

    Ikea Plans to Launch Its Sonos Speakers in August

    Furniture giant Ikea is getting ready to roll out its Sonos-powered smart speakers later this year: The company revealed in a video Friday that it will launch its Symfonisk line of smart speakers in August. Ikea and Sonos first announced their collaboration in late 2017. Under the plan, Ikea will build internet-connected speakers that are [...]

  • Editorial use only. No book cover

    Farewell to Concubines: China Tightens Restrictions on Short-Form Videos

    Bad news for some of China’s 600 million users of short-form video platforms: No more content depicting foot fetishes, spoofs of the national anthem or sympathy for extramarital affairs, according to new regulations. Worse news for the companies that serve such consumers: They’re now expected to step up their censorship efforts and assume responsibility for [...]

  • How Meta Struggled to Make AR

    The Story Behind Meta, the AR Startup That Just Had Its Assets Sold to a Mystery Buyer

    “It’s a pretty dramatic moment in my life.” To say that Meron Gribetz, co-founder of the augmented-reality headset startup Meta, has had a busy couple of months is an understatement. Meta made headlines in September when it furloughed most of its workforce after an investment round from China failed to go through. Since then, Gribetz [...]

  • Mj Rodriguez, Nico Santos to Announce

    Mj Rodriguez, Nico Santos to Announce GLAAD Media Award Nominations

    Mj Rodriguez and Nico Santos are set to announce the nominees for the 30th annual GLAAD Media Awards. The “Pose” star and “Crazy Rich Asians” funny man will make the announcement during a live-stream hosted by AT&T and from the AT&T Hello Lounge at the Sundance Film Festival on Friday, Jan. 25. “The images and stories recognized [...]

  • Netflix Claims 'Fortnite' Is a Bigger

    Netflix Claims 'Fortnite' Is a Bigger Competitor Than HBO

    It may be mostly gamesmanship to downplay looming threats, but Netflix says it’s not really focused on rival streaming-video services from Amazon, Hulu, Disney, WarnerMedia or other big players as much as improving its own service to win share of consumers’ attention. “We compete with (and lose to) ‘Fortnite’ more than HBO,” Netflix told investors [...]

  • Netflix - Apple TV

    Netflix Turns in Record Q4 Subscriber Gain, Price Increase Weighs on U.S. Forecast

    Netflix is beating Wall Street expectations for international subscriber growth — but its recently announced price increase in the U.S. may have put a damper on its momentum in the States. For the fourth quarter of 2018, Netflix reported 1.53 million paid net adds in the U.S. and 7.31 million internationally, to end the year [...]

More From Our Brands

Access exclusive content