×
You will be redirected back to your article in seconds

Zuckerberg: Fixing Facebook’s Content Filters Will Take at Least Three Years

Rebuilding Facebook’s content enforcement mechanisms to weed out harmful content could take 3 years or longer, said the company’s CEO Mark Zuckerberg in a post on his Facebook page Friday. “The good news is we started this in 2017, so even though this work will extend through 2019, I do expect us to end this year on a significantly better trajectory than when we entered it,” he added.

Zuckerberg said that he would reveal more about the company’s plans to fight abuse in the near future in a series of posts. “The first note will be about the steps we’re taking to prevent election interference on Facebook, which is timely with the US midterms and Brazilian Presidential elections approaching,” Zuckerberg wrote. “I’ll write about privacy, encryption and business models, and then about content governance and enforcement as well in the coming months.”

Facebook has been under continued scrutiny over its role in the spreading of misinformation and its data sharing policies. Just this week, Facebook COO Sheryl Sandberg traveled to Washington D.C. to testify on Capitol Hill about foreign governments using social media to influence U.S. politics. And last month, Facebook and other tech giants disclosed a new covert influence campaign run by groups aligned with Iranian state media.

On Friday, Zuckerberg acknowledged that the company inevitably had to deal with all kinds of abuse. “When you build services that are used by billions of people across countries and cultures, you will see all of the good humanity is capable of, and people will try to abuse those services in every way possible,” he wrote. “It is our responsibility to amplify the good and mitigate the bad.”

Facebook has in the past primarily relied on its users to report abusive content, and has employed an army of contractors to review these reports and take down posts that violate the company’s policies. Zuckerberg has for some time talked about augmenting those efforts with artificial intelligence to proactively find and filter abusive content — something that’s a significant technical challenge, even for a company the size of Facebook.

But fighting abuse isn’t just about developing better technology. Zuckerberg argued Friday that it was also about making trade-offs. “Encryption increases privacy and security for individuals but makes it more difficult to fight misinformation and hate at scale,” he wrote. “Requiring verification for ads and pages makes election interference more difficult, but it also creates roadblocks for dissidents and smaller, less well-funded groups engaging in those debates.”

Popular on Variety

More Digital

  • Doug Scott - Twitch

    Twitch Recruits Zynga's Doug Scott as Chief Marketing Officer

    Doug Scott is leaving as game company Zynga’s marketing boss to become Twitch’s CMO. Scott assumes the CMO role at Twitch after previous chief marketing officer Kate Jhaveri exited this summer to become the NBA’s top marketing exec. News of Scott’s hire comes less than a month after Twitch launched a redesigned logo and site, [...]

  • Carter Hansen - VidCon

    VidCon Hires Ex-AwesomenessTV Exec Carter Hansen to Head Conference Programming

    VidCon hired Carter Hansen, a founding executive at AwesomenessTV, as VP of programming to oversee conference programming and content for the internet-video events producer. In the newly created role, Hansen reports to VidCon GM Jim Louderback and will be based in Viacom’s Hollywood office. As part of overseeing programming worldwide for VidCon’s community, creator and [...]

  • The Boys Amazon Prime

    Nielsen Adds Amazon Prime Video to SVOD Measurement, With Limitations

    After two years of measuring Netflix viewing, Nielsen has now added Amazon Prime Video to the mix of subscription-streaming services it tracks — and with the same set of limitations. Nielsen’s SVOD Content Ratings originally launched in October 2017 with Netflix. According to the research firm, the addition of Amazon Prime Video measurement will let [...]

  • Gavel Court Placeholder

    Netflix Movie Scammer Admits to Defrauding Investors Out of $14 Million

    A California man has admitted to defrauding investment groups — nabbing $14 million — by falsely claiming the money would be used to produce a feature film for Netflix. On Oct. 18, Adam Joiner, 41, of Manhattan Beach, Calif., pleaded guilty to one count of wire fraud in U.S. District Court, according to federal authorities. [...]

  • netflix debt

    Netflix to Raise Another $2 Billion Through Debt to Fund Massive Content Spending

    Netflix, burning boatloads of cash with a projected $15 billion content budget for 2019, is adding to its debt load once again. On Monday (Oct. 21), Netflix announced plans to offer approximately $2.0 billion aggregate principal amount of junk bonds, in both U.S dollar and euro denominations. As of Sept. 30, Netflix reported $12.43 billion [...]

  • Bristol, CT - July 26, 2018

    Mina Kimes Helps ESPN Kick Off 'Daily' Podcast

    Mina Kimes is preparing to take ESPN into a new frontier. The sports-media giant has launched a “SportsCenter” for Snapchat and tested baseball telecasts for kids. Now it’s hoping to set up shop in another media venue. Starting tomorrow, the Disney-backed company launches “ESPN Daily,” a weekday morning podcast that aims to tap its vast [...]

More From Our Brands

Access exclusive content