×
You will be redirected back to your article in seconds

YouTube Launches Ad-Supported Original ‘The Super Slow Show’

Content boss Robert Kyncl talks original content plans

YouTube launched its latest ad-supported original Wednesday, “The Super Slow Show,” featuring YouTube stars The Slow Mo Guys going through their low-speed paces. Celebrity guests in the short-form series include Kevin Durant, Tony Hawk, Dylan Sprouse, and Mayim Bialik.

For the video-streaming platform it is the latest move into original programming, and it now commissions for its ad-supported, and premium YouTube Red services. “The Super Slow Show,” is produced by Rooster Teeth and will run for 12 weeks with new episodes bowing Monday through Thursdays.

Robert Kyncl, YouTube’s chief business officer, says it is testing out what works, formats, and how to release originals, notably on the ad-supported side where advertisers are looking for alternative options to those available on TV.

“It’s a time of great experimentation around ad-supported [originals] because we started with our subscription content earlier, so we’re further along. We’ve had a few shows and will release more this year and keep investing into the space for users and advertisers.”

On the ad-supported side Demi Lovato doc “Demi Lovato: Simply Complicated,” was one of the biggest projects to date and another ad-supported show coming through is “Training Days,” a soccer themed entertainment show with comedian and actor Jack Whitehall, produced by James Corden’s Fulwell 73.

Popular on Variety

“Jack spends a training day with a great footballer, sees what they are like and adds his comedic flair – it combines the biggest sport in the world during World Cup year and has an amazing producer in James Corden, so it’s a wonderful combination,” says Kyncl.

The release pattern has not been set and differs by project. “The model varies by show, for some storytelling bingeing is amazing, for others a daily release pattern may be really interesting, and others work well on a weekly basis,” says Kyncl.

The starting point for the originals has often been existing YouTube stars, the Slow Mo Guys already have 10 million subscribers to their channel, but is widening. “Our strategy has been very creator-focused and that works and will continue to work, but now were also starting to expand into trying certain stories and seeing if they will work for us as well,” Kyncl said. “This year we have decided to expand that strategy and add a few Hollywood projects but we’re informed by what works on YouTube.”

In terms of premium scripted for YouTube Red there is sci-fi series “Origin,” which Left Bank, the Sony-backed producer of “The Crown,” is making for YouTube Red and which will bow at the end of the year. There is also “Step Up: High Water,” and “Impulse.

Feeding the pipeline to Red will become increasingly important with a raft of international launches, including the U.K., expected this year. “It’s something we’re actively working on, and we want to make sure YouTube Red is available in as many markets as possible, now that we have cleared the rights it is on us to execute, Kyncl said.”

The YouTube and former Netflix exec says that pushing into originals in other languages is also part of the plan. “That’s right, with like Spanish or Hindi that reach large audiences, we’re working through that.”

More Digital

  • Billy Magnussen Aladdin

    'Aladdin' Spinoff With Billy Magnussen's Character in the Works for Disney Plus

    Disney is developing a spinoff of its live-action “Aladdin” with Billy Magnussen reprising his Prince Anders character. The unnamed project is in early development for the studio’s recently launched Disney Plus streaming service. Disney has hired Jordan Dunn and Michael Kvamme to write a script centered on the haughty Prince Anders, one of Princess Jasmine’s [...]

  • Bernie Sanders Trump win

    Bernie Sanders Vows to Break Up Comcast, Verizon & AT&T: 'Their Greed Must End'

    Vermont Senator and Democratic presidential candidate Bernie Sanders unveiled plans to launch publicly-funded broadband networks and break up big internet providers like Comcast, Verizon and AT&T Thursday. “Their greed must end,” the Sanders campaign wrote in its high-speed internet policy proposal. The campaign argued that high-speed internet access should be treated as a public utility, [...]

  • The Office

    Streaming Wars Heat Up Rerun Market as New Services Stock Up on Hits

    In a year in which more than 500 scripted series are on the air and new streaming services seem to debut nearly monthly, some of the biggest money being thrown around for content has gone to a handful of old TV shows, the kind that for years have hummed along evening television without much fuss. [...]

  • The Irishman

    'The Irishman' Nabs 17.1 Million U.S. Viewers on Netflix in First Five Days, per Nielsen

    Martin Scorsese’s mafia saga “The Irishman” was watched by 17.1 million unique Netflix viewers in the U.S. in the first five days of its streaming release, according to Nielsen estimates. By comparison, Sandra Bullock-starrer “Bird Box” scored nearly 26 million U.S. viewers in its first seven days of availability (Dec. 21-27, 2018) on Netflix, according [...]

  • Amazon, HBO Max, Netflix Dish on

    Amazon, HBO Max, Netflix Dish on Their International Plans

    It’s different strokes for different streaming folks as Amazon, HBO Max and Netflix lifted the lid on their international plans in London this week. Amazon said it’s not in the volume game and talked up a select number of hyper-local shows, while Netflix dished on plans to rev up non-English-language originals. The message from HBO [...]

  • NOBODY’S LOOKING

    Daniel Rezende on Netflix Brazilian Series ‘Nobody’s Looking’

    Having premiered on Netflix Nov. 22, “Nobody’s Looking” marks the first collaboration between Gullane and Netflix – their second, “Boca a Boca” is in development- and comes from a long list of new projects that the streaming giant has announced with it’s $87 Million investment in Brazilian content. The series embodies the streaming platform’s push [...]

More From Our Brands

Access exclusive content