×
You will be redirected back to your article in seconds

YouTube Details New Policy for Punishing Rogue Creators, After Penalizing Logan Paul

YouTube formally adopted new penalties it will enforce against creators who post disturbing or violent videos — the same day it sent internet millionaire Logan Paul into the demonetization penalty box.

The measures, outlined in blog post Friday, include potentially suspending offending creators’ participation in advertising, original productions and video recommendations. They’re intended to show that YouTube is serious about curbing odious content, after numerous advertisers froze spending last year over hate videos and kid-inappropriate content.

The Google-owned video service outlined the steps to crack down on “bad actors” after announcing earlier Friday that it was temporarily pulling advertising from all of Paul’s channels, citing a pattern of behavior in his videos that made them unfit for advertising. His most recent offense: a bizarre video in which he shot a Taser at a dead rat. YouTube had previously removed Paul’s channels from the Google Preferred premium ad program, after he uploaded (and then deleted) a video showing the body of a person who died from a suicide.

In the past, YouTube’s response to such situations was sometimes “slow and didn’t always address our broader community’s concerns,” Ariel Bardin, YouTube’s VP of product management, acknowledged in Friday’s blog post.

“When one creator does something particularly blatant — like conducts a heinous prank where people are traumatized, promotes violence or hate toward a group, demonstrates cruelty, or sensationalizes the pain of others in an attempt to gain views or subscribers — it can cause lasting damage to the community, including viewers, creators and the outside world,” Bardin wrote.

YouTube has long maintained Community Guidelines for what it considers acceptable content — banning, for example, pornography, spam and gratuitous violence. It also has a set of advertiser-friendly guidelines that spell out which videos are ineligible for ads. And creators already face potential penalties up to having their channels terminated if they violate YouTube’s terms of use.

In addition to those, YouTube found the need to establish the new policies to prevent “widespread harm” to the YouTube ecosystem, according to Bardin. The possible punishments cover three areas:

  • Premium Monetization Programs, Promotion and Content Development Partnerships: YouTube may remove a channel from Google Preferred and also suspend, cancel or remove a creator’s YouTube original series or movie.
  • Monetization and Creator Support Privileges: YouTube may suspend a channel’s ability to serve ads, ability to earn revenue and potentially remove a channel from the YouTube Partner Program, including creator support and access to YouTube Spaces.
  • Video Recommendations: YouTube may remove a channel’s eligibility to be recommended on the platform’s home page, trending tab or “watch next” feature.

Bardin emphasized that YouTube believes “strongly in the freedom of expression” but said the video platform must weigh that against its responsibility “to protect the entire community of creators, viewers, and advertisers from these rare but often damaging situations.”

YouTube expects to issue the penalties against rogue creators “only in a rare handful of egregious cases,” Bardin continued. The aim of the new policy is to help YouTube prevent “the actions of a few from harming the broader community.”

More Digital

  • BTF Media, Vince Gerardis Pact Sign

    NATPE: BTF Media, Vince Gerardis Pact for Six Projects (EXCLUSIVE)

    MIAMI — BTF Media, producer of breakout series “Hasta Que te Conocí” and “El Secreto de Selena,” is teaming with Vince Gerardis, a co-executive producer with George Martin on “Game of Thrones,” on a six-project co-production alliance. Spearheaded at BTF Media by founder-partner Ricardo Coeto, the agreement takes in the development and co-production of the [...]

  • Bob Bakish Variety Cover Story

    Viacom Has Acquired Pluto TV Streaming Service for $340M

    Viacom has acquired Los Angeles-based video streaming service Pluto TV for $340 million in cash, both companies confirmed Tuesday. “Today marks an important step forward in Viacom’s evolution, as we work to move both our company and the industry forward,” said Viacom CEO Bob Bakish in a statement. “Pluto TV’s unique and market-leading product, combined [...]

  • Bob PittmanVariety Entertainment Summit at CES,

    iHeartMedia Bankruptcy Plan Approved, CEO Bob Pittman's Contract Renewed

    A U.S. court has approved the bankruptcy plan of iHeartMedia, the biggest radio broadcaster in the U.S., which will shave down its crushing debt load and separate iHeartMedia from Clear Channel Outdoor Holdings. The company said chairman and CEO Bob Pittman and Rich Bressler, president, COO and CFO, have extended their contracts by four years. [...]

  • Instagram Logo

    Netflix Lets iOS Users Share Movies, Shows to Instagram Stories

    Netflix is tapping into Instagram Stories for some word-of-mouth promotion: The streaming video service rolled out a new Instagram integration Tuesday that allows iOS users to share their favorite movies and TV shows via Stories. To do so, users simply select the title of their choice within the Netflix iOS app, and then share it [...]

  • Brian Lockhart - ESPN+

    ESPN Hires NFL Media's Brian Lockhart to Head ESPN+ Original Content

    ESPN recruited Brian Lockhart, who has spent more than a decade at NFL Media, as executive producer of original content for the ESPN+ subscription-streaming service. Lockhart will oversee strategy and development for all ESPN+ original programming initiatives, including new projects as well as existing shows such as “Detail,” “More Than an Athlete,” “The Board Room,” [...]

  • Roma

    Netflix Joins the Motion Picture Association of America

    UPDATED WASHINGTON — Netflix has joined the Motion Picture Association of America, a move that reflects its evolution as a major player in the movie business. The MPAA currently has six major studios as members, and it collected about $38 million in membership dues in 2017, according to its most recent filing with the IRS. [...]

More From Our Brands

Access exclusive content