×
You will be redirected back to your article in seconds

YouTube Details New Policy for Punishing Rogue Creators, After Penalizing Logan Paul

YouTube formally adopted new penalties it will enforce against creators who post disturbing or violent videos — the same day it sent internet millionaire Logan Paul into the demonetization penalty box.

The measures, outlined in blog post Friday, include potentially suspending offending creators’ participation in advertising, original productions and video recommendations. They’re intended to show that YouTube is serious about curbing odious content, after numerous advertisers froze spending last year over hate videos and kid-inappropriate content.

The Google-owned video service outlined the steps to crack down on “bad actors” after announcing earlier Friday that it was temporarily pulling advertising from all of Paul’s channels, citing a pattern of behavior in his videos that made them unfit for advertising. His most recent offense: a bizarre video in which he shot a Taser at a dead rat. YouTube had previously removed Paul’s channels from the Google Preferred premium ad program, after he uploaded (and then deleted) a video showing the body of a person who died from a suicide.

In the past, YouTube’s response to such situations was sometimes “slow and didn’t always address our broader community’s concerns,” Ariel Bardin, YouTube’s VP of product management, acknowledged in Friday’s blog post.

“When one creator does something particularly blatant — like conducts a heinous prank where people are traumatized, promotes violence or hate toward a group, demonstrates cruelty, or sensationalizes the pain of others in an attempt to gain views or subscribers — it can cause lasting damage to the community, including viewers, creators and the outside world,” Bardin wrote.

YouTube has long maintained Community Guidelines for what it considers acceptable content — banning, for example, pornography, spam and gratuitous violence. It also has a set of advertiser-friendly guidelines that spell out which videos are ineligible for ads. And creators already face potential penalties up to having their channels terminated if they violate YouTube’s terms of use.

In addition to those, YouTube found the need to establish the new policies to prevent “widespread harm” to the YouTube ecosystem, according to Bardin. The possible punishments cover three areas:

  • Premium Monetization Programs, Promotion and Content Development Partnerships: YouTube may remove a channel from Google Preferred and also suspend, cancel or remove a creator’s YouTube original series or movie.
  • Monetization and Creator Support Privileges: YouTube may suspend a channel’s ability to serve ads, ability to earn revenue and potentially remove a channel from the YouTube Partner Program, including creator support and access to YouTube Spaces.
  • Video Recommendations: YouTube may remove a channel’s eligibility to be recommended on the platform’s home page, trending tab or “watch next” feature.

Bardin emphasized that YouTube believes “strongly in the freedom of expression” but said the video platform must weigh that against its responsibility “to protect the entire community of creators, viewers, and advertisers from these rare but often damaging situations.”

YouTube expects to issue the penalties against rogue creators “only in a rare handful of egregious cases,” Bardin continued. The aim of the new policy is to help YouTube prevent “the actions of a few from harming the broader community.”

More Digital

  • Chinese Tech Firm Huawei Seeks Content

    Beleaguered Chinese Tech Firm Huawei Seeks Content for Expansion Into Southeast Asia

    One of the most surprising first-time attendees at FilMart is Chinese tech giant Huawei, which has come to Hong Kong to acquire the video content it needs to support its strategy of expansion into Southeast Asia. The company is currently embroiled in a PR nightmare as it defends itself against accusations that its equipment could [...]

  • Canadian Animation Shop Guru Studio Makes

    Canadian Animation Shop Guru Studio Makes Moves in China

    Guru Studio, an award-winning Canadian animation studio, is exploring the possibility of opening an office in Hong Kong or mainland China. The Toronto-based company is keen to get a slice of China’s animation market, which has been growing quickly. Louise Jones, Guru vice president of finance and business affairs, said at a FilMart panel discussion [...]

  • Netflix's Newest Interactive Animated Kids Show

    Netflix Announces New Interactive Animated Kids Show 'Battle Kitty'

    Netflix is doubling down on interactive content for kids. The streaming service announced a new interactive animated show on Tuesday dubbed “Battle Kitty” from Matt Layzell. The company didn’t share a premiere date for the show yet. “Netflix has given me the incredible opportunity to help change how young people see themselves,” said Layzell. “Like [...]

  • stream march madness 2019 online free

    NCAA Tournament: How to Stream March Madness Online

    The rankings are in, and the 68-team field is set. March Madness is officially upon us, and if you want to catch the action from home, from the office, or on-the-go, there are a couple ways to stream March Madness online for free. The first game kicks off today, and the tournament runs until April [...]

  • Google Stream Detailed, Named Stadia

    Google's Stadia Aims to Turn Any Screen Into a Powerful Gaming Console

    Stadia is Google’s game streaming service that is designed to let you play high-end games on most modern screens — be they phone, laptop, tablet, computer or TV — with very little download time and no loss of fidelity, the company announced Tuesday at the Game Developers Conference. The service is launching in 2019. Cost [...]

  • Amazon Focused on Building the Game

    Amazon Focused on Building the Game Industry's Digital Infrastructure

    While most of the discussion around Amazon’s presence in the game industry revolves around their scattershot game projects and rumored cloud gaming platform, the tech giant has been far more involved in building the backend infrastructure for major games. Companies like Square Enix and Zynga both use Amazon Games Tech, Amazon’s portfolio of services that [...]

  • patreon logo

    Patreon Launches Tiered Pricing for Creators, Introduces Rates for Micropayments

    Membership services platform Patreon is growing up: The company announced Tuesday that it is moving away from its one-size-fits-all pricing model for creators, introducing two new tiers in the process. In addition, Patreon is also standardizing its payment processing fees, and introducing a new dedicated rate for small-donor transactions. Patreon’s cut of the membership fees [...]

More From Our Brands

Access exclusive content