×
You will be redirected back to your article in seconds

YouTube Kids App Now Lets Parents Handpick All Videos and Channels

Nearly four years after rolling out YouTube Kids — an app aimed at youngsters that’s supposed to block weird, sexual, violent and otherwise age-inappropriate content on the Google-owned video service — YouTube is finally giving parents and guardians full control over exactly what their children can view.

However, the parent-approved content feature is available only for the Android version of the YouTube Kids app right now; YouTube says it is “coming soon” to the iOS version. YouTube earlier this year announced plans to roll out the white-listing tool, which has been perhaps the most-requested feature among parents.

Since launching in February 2015, the YouTube Kids app has generated more than 70 billion views and now averages over 14 million weekly active viewers. The app is currently available in 40 countries and in 10 languages.

The popular YouTube Kids app, however, has occasionally fallen down on the job: In the past, some disturbing and definitely not kid-friendly videos have been discovered in the app, including content using children’s characters in violent or sexual situations. YouTube uses various algorithms in part to filter the videos that are populated in the kid-targeted app.

The new white-listing feature is designed to allay any concerns by parents that inappropriate content could show up in YouTube Kids. To use the feature, adult users of YouTube Kids must open the app’s settings, pick their child’s profile and select “approved content only.” They can then can select any video, channel or collection of channels that can be accessed by that profile. Parents can also search for a specific creator or video, but with the approved-content-only mode kids will not be able to search for content on their own.

YouTube Kids also has added new content experience for tweens (kids 8 to 12 years old) that includes additional new content, like popular music and gaming videos. The app now lets parents choose the “Older” version when setting up a new profile or updating an existing profile, in addition to the “Younger” default content experience. YouTube has started to roll out the new “Older” older experience in the U.S. with plans to expand globally.

In announcing the features, YouTube reiterated its call for parents to help report any videos they find unacceptable.

“We work hard to make videos in the app family friendly, but no system is perfect,” James Beser, product director for YouTube Kids, wrote in a blog post. “It’s always possible that a parent may find something they don’t want their child to watch in the ‘Younger’ or ‘Older’ experiences. If this happens, we ask that parents block and flag the video for review by our team.”

More Digital

  • Magic leap Is Hiring to Build

    Magic Leap Plans to Expand to Mobile AR

    Magic Leap is getting ready to embrace augmented reality (AR) on mobile devices. The company is currently looking to hire a senior software engineer for mobile AR, who will be tasked with “expanding Magic Leap’s platform to mobile devices,” according to a new job listing. A Magic Leap spokesperson declined to comment. Magic Leap released [...]

  • Microsoft

    Microsoft Hints at Mixed Reality Update for Mobile World Congress

    Microsoft may give us an update on its Mixed Reality ambitions at Mobile World Congress in Barcelona next month: The company sent out invites for a press conference Wednesday that list Alex Kipman, who leads its augmented and virtual reality efforts, among the speakers. Kipman will speak together with Microsoft CEO Satya Nadella and corporate vice [...]

  • Sinclair Enters Streaming Arena With Local

    Sinclair Enters Streaming Arena With Entertainment Bundle and Local Channels

    Sinclair Broadcast Group is diving into the increasingly crowded streaming platform arena with the launch today of Stirr, a free OTT entertainment bundle offering local news and general entertainment, sports and lifestyle channels. Sinclair aims to leverage the near-national reach of its sprawling station group with its strong local presence in markets across the country [...]

  • variety digital innovators

    Variety's Digital Innovators 2019: The Trailblazers Pushing Media Boundaries

    A decade ago, when the streaming-video revolution was in its infancy, the internet was more complementary than disruptive to Hollywood. Those days are gone. New platforms have risen up as Silicon Valley players have bulldozed onto the scene, and the media biz is rebuilding the ways it reaches audiences. With the inaugural Variety Digital Innovators [...]

  • MODEL RELEASED Hand holding iPhone with

    Netflix Q4 Preview: Price Hike Signals Strong Year-End Quarter

    Netflix is feeling its oats with a price hike across all streaming plans in the U.S.: Coming just two days before it reports fourth-quarter 2018 results, the timing of the fee increases may indicate the company will report a big beat on Q4 expectations. The streamer is scheduled to report earnings on Thursday, Jan. 17, after [...]

  • IMDb UnMade - Rainn Wilson, Nick

    Amazon's IMDb Launches Original Series 'UnMade' About Comedians' Rejected Hollywood Pitches

    IMDb, the Amazon-owned entertainment database, has premiered its latest original show: “UnMade,” featuring Rainn Wilson, Nick Cannon, Kristen Schaal, Reggie Watts and other comedians discussing early pet projects that were never produced, until now — sort of. In each episode, one of the guest comedians recounts a project they created and pitched back when they were [...]

More From Our Brands

Access exclusive content