×
You will be redirected back to your article in seconds

YouTube Phases Out YouTube Gaming App, Brings Video Game Streamers Back Into the Fold

YouTube  has a new strategy for taking on Twitch: It’s letting YouTube gamers mingle with regular YouTubers again. The Google-owned video service launched a new destination for video game content on YouTube.com Tuesday, and also announced that it will phase out its standalone YouTube Gaming app in March of 2019.

“We have a strong and vibrant audience on the YouTube Gaming app, but the amount of gamers we are able to reach is far bigger on YouTube,” wrote YouTube director of product management Christina Chen in a blog post Tuesday. “After all, YouTube is where more than 200 million gamers come to engage with your favorite games and creators every day, watching over 50 billion hours of gaming content in the last 12 months alone.”

YouTube’s new gaming destination personalizes video game content based on a user’s favorite games, and automatically integrates the content from any of the video game channels they already subscribe to.

YouTube is also launching dedicated game pages to aggregate all of the videos and streams for a specific game. “With tens of thousands of different game pages, you’ll be able to find content no matter how big or small the game is,” wrote Chen.

YouTube first launched a dedicated YouTube Gaming app in 2015, and has since used the app to pioneer some features that ultimately found their way to YouTube’s entire service, including Super Chat donations and paid memberships for creators as well as YouTube’s dark theme. That work is ongoing, and creators should expect other features specific to the gaming app — including the ability to stream mobile game play — to eventually find their way to YouTube’s main app as well.

But while the app was originally meant to counter Amazon’s Twitch video game streaming service, it never really managed to attract the same kind of audience. Case in point: Twitch’s Android app ranked 15th among the most popular entertainment apps on Google’s Play Store last week, according to data from app analytics specialist App Annie. YouTube Gaming on the other hand was ranked #283.

 

More Digital

  • Smithsonian subscription VOD

    Smithsonian Networks Launches New Subscription VOD Service, Folding in Smithsonian Earth

    Smithsonian Networks has expanded its push to reach cord-cutters with the launch of Smithsonian Channel Plus, promising subscribers 1,000-plus hours of streaming nonfiction programming for $5 per month. The new subscription VOD service incorporates and supersedes Smithsonian Earth, the company’s $3.99-monthly SVOD service that launched three years ago, which had been geared around nature and wildlife. [...]

  • YouTube Rewind 2018

    YouTube Rewind 2018 Officially Becomes Most-Disliked Video Ever

    The haters have spoken: In less than a week, YouTube Rewind 2018 — its year-in-review mashup — has registered the most dislikes of any video on the platform. As of Thursday (Dec. 13) morning, YouTube Rewind 2018 had notched 9.9 million dislikes after debuting Dec. 6. That pushed it above the previous record holder: Justin [...]

  • NPR Releases Open Source Podcast Metrics

    How NPR Aims to Bring Transparency to Podcast Metrics

    NPR unveiled a new open source podcast measurement project Wednesday that aims to bring more transparency and granularity to podcast metrics. The project, dubbed Remote Audio Data (RAD), has been developed in partnership with a number of podcast app developers, ad tech companies as well as tech and media heavyweights including ESPN, Google and iHeartMedia. [...]

  • 2019 Variety Predictions

    2019 Predictions: What's in Store for Film, TV and Music Next Year?

    It would be hard to top the drama of 2018. From media mega-mergers to the rise of Time’s Up, it was a year that had more than its fair share of twists and turns. Leslie Moonves resigned in disgrace, AT&T snapped up Time Warner, Disney inched closer to subsuming Fox and “Black Panther” shattered box [...]

  • apple brooklyn october 2018 event

    Apple Looking to Launch Magazine Subscriptions in Early 2019 (Report)

    Apple is preparing to relaunch Texture, a news subscription app it acquired in March, as a premium tier of Apple News early next year, according to a Bloomberg report. To prepare for the launch, Apple has been trying to get prominent newspapers including the New York Times and the Wall Street Journal to come on [...]

  • Tencent Music Raises $1.1 Billion for

    Tencent Music Raises $1.1 Billion for IPO, Much Less Than Expected

    China-based music streaming company Tencent Music Entertainment Group said it raised nearly $1.1 billion in its U.S. initial public offering, according to Reuters. Earlier this year, the company was expected to be valued at as much as $30 billion and raise $4 billion for its IPO, but those estimates were slashed in September. The IPO [...]

More From Our Brands

Access exclusive content