×

YouTube CEO Calls on Creators to Rally Against EU Copyright Legislation

YouTube CEO Susan Wojcicki is warning that the European Union’s recent copyright legislation is putting digital creators’ livelihoods at stake — and she issued a call for YouTubers to voice their opposition to the proposed rules.

The EU Parliament’s “Article 13 as written threatens to shut down the ability of millions of people — from creators like you to everyday users — to upload content to platforms like YouTube,” Wojcicki wrote in a blog post Monday that is the latest in a series of her regular updates to the YouTube community.

In September, the European Parliament passed a wide-ranging digital copyright directive, which among other things affects copyright fees for music streamers and user-generated content platforms such as YouTube. The directive sets parameters for negotiations between the parliament, the European Commission and national governments. If and when the law is finally passed, EU member states will have two years to implement the new rules.

Wojcicki urged YouTubers to use the hashtag “#SaveYourInternet” in social-media posts to express opposition to the EU directive and explain “why the creator economy is important and how this legislation will impact you.” YouTube has set up a website, at youtube.com/yt/saveyourinternet, with its perspective on the law.

YouTube’s new campaign against the EU’s copyright reforms recalls the 2012 efforts sponsored by Google and other internet giants to oppose the U.S.’s proposed Stop Online Piracy Act (SOPA) law. After widespread online protests, the proposed legislation — favored by Hollywood studios and other content owners — stalled out.

In her blog post, Wojcicki claimed that the legislation “threatens to block users in the EU from viewing content that is already live on the channels of creators everywhere,” including educational content such as language classes, physics tutorials and other how-to videos.

The EU law could force platforms like YouTube “to allow only content from a small number of large companies,” according to Wojcicki.

“It would be too risky for platforms to host content from smaller original content creators, because the platforms would now be directly liable for that content,” the YouTube CEO wrote. She cited YouTube’s Content ID copyright-detection and payment system that’s designed to flag copyrighted material and compensate rights holders.

“We are committed to working with the industry to find a better way. This language could be finalized by the end of year, so it’s important to speak up now,” Wojcicki said in the blog post.

Also in the post, Wojcicki announced that the Google-owned video platform is investing $20 million in YouTube Learning, an initiative to support education-focused creators and organizations. Part of the investment includes a Learning Fund to support creators who want to build multisession learning content for YouTube. YouTube launched an application for interested parties at this link.

More Music

  • Whoopi Goldberg addresses the crowd while

    Inside World Pride's Opening Ceremony: An LGBTQ Celebration With a Tinge of Politics

    World Pride officially kicked off on Wednesday night at the Barclays Center in Brooklyn. About 8,000 people packed into the arena for a three-hour show that began with Cyndi Lauper singing her hit “True Colors.” The performance ended with a gaggle of dancing drag queens who pranced alongside Lauper as she turned the train of [...]

  • Greyson Chance -Gabby Barrett Alejandro Aranda

    Greyson Chance, 'Idol' Alums Gabby Barrett and Alejandro Aranda Sign Major Label Deals

    Two “American Idol” alumni — Gabby Barrett and Alejandro Aranda — as well as viral star Greyson Chance all announced new major label recording contracts this week. Barrett, who finished in third place of the first season of the rebooted ABC version of “Idol,” has joined the roster of Warner Music Nashville. The singer had [...]

  • BTS World

    BTS World Mobile Game From K-Pop Group Rockets to No. 1 Spot on App Charts Worldwide

    BTS, the biggest K-pop group in the world, now has the biggest app in the world. “BTS World,” a mobile simulation game that lets fans virtually become the South Korean pop stars’ manager, quickly rose to the top of Apple’s App Store charts in multiple countries just hours after its release on Wednesday, June 26. [...]

  • Disney Pandora World Of Avatar, Lake

    The Piano Guys Play 'Avatar' Theme in Disney World (Watch)

    The YouTube sensation The Piano Guys have taken a trip to the world of Pandora for a performance of the theme to “Avatar.” Shot in the bioluminescent floating forest in Disney World, cellist Steven Sharp Nelson and pianist Jon Schmidt put their spin on the score to James Cameron’s 2009 blockbuster. The video immerses the [...]

  • usa, california, palm springs, windmills san

    Agua Caliente, Oak View Group Partner to Build New Arena in Palm Springs

    A new sports and entertainment arena is coming to downtown Palm Springs. Today it was announced that the Agua Caliente Band of Cahuilla Indians and Oak View Group (OVG) will partner to build a new state-of-the-art sports and live entertainment venue. Live Nation Entertainment also boards as a strategic partner. The venue’s capacity will seat at [...]

  • MadonnaThe Costume Institute Benefit celebrating the

    Madonna Revives Nightmarish Imagery of Orlando Nightclub Massacre in New Music Video

    Any thoughts that Madonna’s provocative streak might be taking a time-out in 2019 were put to a halt with her release Wednesday of a new music video for her song “God Control,” which portrays a bloody massacre in a nightclub and is peppered with slogans advocating for gun control. Filmed by director Jonas Åkerlund largely in [...]

  • Miley Cyrus

    Miley Cyrus Teases 'Charlie's Angels' Collaboration with Ariana Grande and Lana Del Rey

    Three of the biggest female pop stars have joined forces in a new song for the Elizabeth Banks-directed reboot of “Charlie’s Angels.” In a tweet posted Wednesday, Miley Cyrus hinted at a collaboration between herself, Lana Del Rey, and Ariana Grande in the forthcoming film. Alongside a 14-second teaser, originally posted by Sony Pictures, the [...]

More From Our Brands

Access exclusive content