×
You will be redirected back to your article in seconds

YouTube 4K Content Goes Live on Comcast’s Xfinity X1 Set-Tops

Comcast television subscribers can now enjoy YouTube in ultra-high definition: The Google-owned video service is now serving up 4K videos on Comcast’s Xfinity X1 set-top boxes, the cable company announced Monday.

X1 owners who also happen to have a X1 voice remote can get access to a curated selection of 4K content by asking the set-top for “4K videos on YouTube.” They obviously also need a 4K-capable TV set to truly enjoy those videos.

Comcast first brought a YouTube app to its platform in 2017. Since then, YouTube has become one of the most popular voice search requests on the X1, the company said Monday.

Adding 4K content to the X1 YouTube app may seem like a minor feature update, but it’s notable for 2 reasons: First, cable companies used to resist serving up over-the-top video content on their set-top boxes, for the fear of devaluing paid TV networks. But over time, most of them realized that customers who bought streaming devices to fill the gap were more prone to cut the cord altogether.

What’s more, broadcast and cable networks have been slow to adopt 4K. This means that online services like YouTube have quickly become the biggest source of 4K videos on cable boxes. In addition to YouTube, Comcast’s X1 is also streaming movies and TV shows in 4K resolution from Netflix and Amazon.

Popular on Variety

More Digital

  • Kim Kardashian Kim Kardashian out and

    Nielsen Now Tracks Celebs' Social-Media Touts of TV Shows

    Nielsen is providing a new lens into how celebrities and talent can boost the exposure of TV shows on social media. The measurement company announced that its Social Content Ratings solution now measures talent promotion of television programs across Twitter, Facebook and Instagram. According to Nielsen, talent now drives nearly 60% of all social engagement [...]

  • Homecoming

    Peak Storytelling Here as Podcasts, Short Form Ride New Wave

    The concept of peak TV is nothing new. But scratch the surface of original content these days, and it’s no longer about television — from podcasts and short-form video, storytelling itself is at a peak. Thanks to audio, video and other new platform companies including Gimlet, Quibi, Wondery, iHeartMedia and Serial Box, listeners and viewers [...]

  • Roku Express 2019

    Roku Launches New Streaming Devices, Doubles Down on Content Curation

    As every year, Roku is going into the holiday shopping season with a handful of new devices: The company unveiled a revamped $30 entry-level Roku Express streaming device as well as new version of its $100 Roku Ultra streamer Thursday. Additionally, Roku also announced a new version of its software platform that puts a bigger [...]

  • Paradiso

    New Podcast Studio Paradiso Launches With Series for Spotify, Sybel (EXCLUSIVE)

    Former executives from Canal Plus, entertainment company Konbini and advertising film Havas have joined forces to launch Paradiso, an international podcast production studio dedicated to delivering premium scripted, documentary and kids’ content for global platforms. The company has already scored commissions from Spotify and Sybel. Paradiso’s founding partners are Lorenzo Benedetti, the founder of Studio [...]

  • Brad Pitt stars in “Ad Astra”.

    ‘Ad Astra’ Once Again Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Twentieth Century Fox claims the top spot in spending for the third week in a row with “Ad Astra.” Ads placed for the sci-fi film had an estimated media value of $6.47 million through [...]

  • Andrew MorseVariety's Entertainment & Techonology Summit,

    Listen: CNN Digital Chief Says Trump Doesn't Drive Traffic Success

    No subject might get as much attention across CNN’s digital properties as Donald Trump, but that doesn’t mean the news network is dependent on him for web traffic. Andrew Morse, executive VP and general manager of the AT&T-owned company’s digital operations, pointed to recent coverage of natural disasters and international incidents as more potent audience [...]

  • Jonah Hill attends the press conference

    Instagram Debuts Jonah Hill’s ‘Un-filtered’ Bullying Docu-Series (EXCLUSIVE)

    Facebook’s Instagram, as part of its anti-bullying initiatives, funded a new series directed by Jonah Hill featuring teens and young adults talking about their experiences with bullying. The four-episode “Un-filtered” goes live Wednesday (Sept. 18) on Instagram’s IGTV channel on its mobile app and the web. In the unscripted series, Hill interviews people aged 13-25 [...]

More From Our Brands

Access exclusive content