×

YouTube 4K Content Goes Live on Comcast’s Xfinity X1 Set-Tops

Comcast television subscribers can now enjoy YouTube in ultra-high definition: The Google-owned video service is now serving up 4K videos on Comcast’s Xfinity X1 set-top boxes, the cable company announced Monday.

X1 owners who also happen to have a X1 voice remote can get access to a curated selection of 4K content by asking the set-top for “4K videos on YouTube.” They obviously also need a 4K-capable TV set to truly enjoy those videos.

Comcast first brought a YouTube app to its platform in 2017. Since then, YouTube has become one of the most popular voice search requests on the X1, the company said Monday.

Adding 4K content to the X1 YouTube app may seem like a minor feature update, but it’s notable for 2 reasons: First, cable companies used to resist serving up over-the-top video content on their set-top boxes, for the fear of devaluing paid TV networks. But over time, most of them realized that customers who bought streaming devices to fill the gap were more prone to cut the cord altogether.

What’s more, broadcast and cable networks have been slow to adopt 4K. This means that online services like YouTube have quickly become the biggest source of 4K videos on cable boxes. In addition to YouTube, Comcast’s X1 is also streaming movies and TV shows in 4K resolution from Netflix and Amazon.

Popular on Variety

More Digital

  • Activision-Blizzard-Overwatch-League-Grand-Finals-2018

    YouTube Scores Exclusive Streaming for Activision Blizzard's E-Sports, Including Overwatch and Call of Duty Leagues

    YouTube landed a multiyear deal as the exclusive live-streaming partner for Activision Blizzard’s e-sports events worldwide, including Overwatch League, Call of Duty League, Hearthstone Esports. The agreement (which excludes China) promises to give a big boost to YouTube Gaming, the video giant’s dedicated home for all things related to games. It’s also a loss for [...]

  • Grammy Moments Brandi Carlile John Legend

    What's a Grammy Moment Worth? Brandi Carlile, John Legend, Label Execs Weigh In

    In simpler times, an artist could see album sales spike to over 500,000 in the days after a Grammy Awards broadcast appearance. That was Santana’s experience in 2000. Following a performance on the show and eight Grammy wins, “Supernatural” flew off the shelves — a gold certification from one key look. Today, that seems downright [...]

  • Netflix-logo-N-icon

    Netflix Sets Up Italian Office in Rome (EXCLUSIVE)

    After opening its doors in Paris last week, Netflix is setting up an office in Rome, Variety can reveal. The streaming giant has confirmed that it will move its Italian team, which is now based in Amsterdam, to new offices in the Italian capital, where they are currently seeking a space. The process will take [...]

  • Jill Dickerson - Snap

    Snap Taps OWN's Jill Dickerson to Lead Unscripted Programming

    Jill Dickerson has left OWN: Oprah Winfrey Network after more than a decade to join Snap Inc., the parent company of Snapchat, as a senior member of the Snap Originals team. A seasoned reality TV exec, Dickerson will help lead the development of Snap’s docu-series and unscripted programming and is based at the company’s Santa [...]

  • Deadspin - Jim Rich

    Deadspin to Relaunch Under New Editor Jim Rich, Following Mass Staff Resignation

    Deadspin, the irreverant sports news and opinion digital-media brand that has been dormant since last November, is going to get re-spun under newly hired editor-in-chief Jim Rich. G/O Media named the veteran editor and journalist, who formerly served as editor-in-chief of the New York Daily News, executive editor at Huffpost, and night sports editor at [...]

More From Our Brands

Access exclusive content