×
You will be redirected back to your article in seconds

Yahoo Sports to Kick Off Martellus Bennett-Hosted Live NFL Show This Season

'Mostly Football,' co-produced with Complex, will broadcast Thursdays starting Sept. 6

Former NFL tight end Martellus Bennett will start in a new position next week with Yahoo Sports as host of live internet talk show “Mostly Football.”

Martellus, who won a Super Bowl ring with the New England Patriots, will bring his knowledge of the game and his own creative touch to the hour-long show about the week’s upcoming games, produced by Yahoo Sports and Complex Networks. “Mostly Football” kicks off next Thursday, Sept. 6, at 7 p.m. ET/4 p.m. PT and will run weekly on Thursdays throughout the NFL season (just ahead of “Thursday Night Football”) for a total of 26 weeks.

For Yahoo Sports, which sits in Verizon’s Oath group, “Mostly Football” is part of the telcom company’s investment stepped-up investment in sports — and in this case specifically, Verizon’s five-year deal with the NFL reached in late 2017. Under the pact, valued in the neighborhood of $2 billion, Verizon has rights to distribute the full lineup of live NFL games to any mobile device in the U.S. (with the exception of Sunday afternoon out-of-market games, which remain on DirecTV’s Sunday Ticket).

The goal for Yahoo Sports has been to build out a broader set of content for the NFL season, centered around the live games, with original content and fantasy football all in one place.

“We are driven by serving fans in ways they haven’t been served,” said Geoff Reiss, GM of Yahoo Sports. “And one of the real opportunities in terms of creating these conversations with football fans and creating these narratives is really being able to present perspectives like that of Martellus.”

“Mostly Football” will be shot out of Yahoo Sports’ L.A. studio in Playa Vista, and feature field reports throughout the football season. Alongside Bennett, the show will feature two regular co-hosts: comedian James Davis and Ben Lyons, an entertainment reporter and sports commentator. Other contributors are set to include Yahoo Sports’ fantasy football writer Liz Loza and Adam Caparell, co-host of Complex’s “Out of Bounds” who writes about sports betting.

Complex, jointly owned by Verizon and Hearst, was a natural partner for the show given its focus on the culture of sports, said Sarah Crennan, Yahoo Sports’ head of content. “The lifestyle of the game also is something we want to reflect,” she said. “We’re looking to introduce an immersive show, to give fans a lead-in on Thursdays before the weekend’s game.”

Bennett, who’s the younger brother of Philadelphia Eagles player Michael Bennett Jr., is not just a former footballer, according to Crennan: “He’s also a creator, and he’s been exceptionally involved with the show’s development at every step of the way.”

The show will stream live on both Yahoo Sports and Complex sites, and will be available on the Yahoo Sports app and the Yahoo Sports Facebook page. Additional behind-the scenes content and other video will be available across brand platforms and social channels.

Yahoo Sports and Complex hired media producer Bob Lifton as showrunner for “Mostly Football,” which also has a dedicated production and social-media staff.

“Mostly Football” joins other original programming across Yahoo Sports, with highly variable runtimes designed for different use cases. Yahoo Sports’ “Fantasy Football Live” is enters its 13th season, starting Sept. 9. The show is broadcast live every Sunday, featuring Yahoo Sports’ Brad Evans, Andy Behrens and Liz Loza.

Yahoo Sports also recently bowed “The Rush” (which debuted June 4), a mobile-first, short-form morning sports show hosted by comedian Jared Quay that runs about 2 minutes per segment; and the “The Spin” (which debuted Aug. 16), a breaking-news and analysis show featuring Yahoo Sports’ roster of editorial talent that runs 3-7 minutes.

More Digital

  • Gabrielle Union

    10 Things We Learned at Variety’s 2019 Entertainment Marketing Summit

    Variety’s 2019 Entertainment Marketing Summit, which brought top execs to Hollywood’s NeueHouse on Thursday, covered considerable ground. From cutting through the noise in an oversaturated media landscape to welcoming exciting technology like virtual reality, industry veterans offered insight into what to expect from the marketing world in coming years. Here are 10 things we learned [...]

  • Netflix iPhone mobile app

    Netflix Tries Out Mobile-Only Subscription Plan in India

    Streaming giant Netflix is testing a mobile-only subscription in India that costs half of its basic plan. Netflix India’s monthly plans begin at INR500 ($7.27). The mobile only plan is being trialled at INR250 ($3.63) per month. “We are always looking for ways to make Netflix more enjoyable and accessible,” a Netflix spokesperson told Variety. [...]

  • How Netflix Uses Technology: A Look

    How Netflix Wants to Take on Its Competition in 2019 and Beyond

    “They’re going to do some great shows. I’m going to be envious.” Netflix CEO Reed Hastings practiced humility when he was asked about new competitors like Disney’s and Apple’s upcoming streaming services this week. “These are amazing, large, well-funded companies with very significant efforts,” he said. “But you do your best job when you have [...]

  • AVOD streaming video OTT users -

    Comcast Unveils 'Flex,' a Streaming Service for Internet Customers

    Comcast said it would unveil “Flex,” a hub for its Internet-only customers that allows them to stream and purchase shows and movies, the latest effort by a traditional cable provider to latch on to customers who are migrating to broadband services, The Philadelphia cable giant will also make free, ad-supported services available via the service, [...]

  • splice

    Splice Raises $57.5 Million in Latest Funding Round

    Splice, a favorite of music creators that allows access to a library of three million rights-cleared sounds, announced today that the company closed a Series C funding round at $57.5 million. That brings Splice’s total amount raised to roughly $102 million since its launch in 2013. It raised a Series B in November of 2017. [...]

  • Facebook's 'Red Table Talk' Garners Daytime

    Facebook's 'Red Table Talk' Garners Daytime Emmy Nomination

    Facebook is now in the awards hunt: Its popular original series “Red Table Talk” hosted by Jada Pinkett Smith was nominated for a 2019 Daytime Emmy. It appears to be the first-ever Daytime Emmy Awards nomination for a Facebook-funded show, although a company rep was unable to confirm that. “Red Table Talk” is nominated in [...]

  • MLB-TV

    MLB.TV Joins Lineup on Amazon's Prime Video Channels

    Amazon has launched MLB.TV on Prime Video Channels for Prime members in the U.S., just in time for the start of Major League Baseball’s 2019 regular season start next week. The MLB.TV package provides regular-season out-of-market baseball games, both live and on-demand. Prime members in the U.S. can subscribe to MLB.TV for $24.99 per month, [...]

More From Our Brands

Access exclusive content